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    Group Assignments: MMS III 2011-13

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    Students are assigned to group projects on international marketing and integrated marketing communications. For international marketing, groups must analyze the entry of an Indian or foreign company into a new market, addressing challenges, competition, strategies for countering competition, sourcing, distribution, pricing, branding, and localization. For integrated marketing communications, groups must develop a communication strategy for a consumer product company, making assumptions about the product, market, and competition. Both assignments require a report of 15 pages or less focusing on practical content over theory. Reports will be graded on content, language, and presentation.

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    Group Assignments: MMS III 2011-13

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    ohmessh
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    Students are assigned to group projects on international marketing and integrated marketing communications. For international marketing, groups must analyze the entry of an Indian or foreign company into a new market, addressing challenges, competition, strategies for countering competition, sourcing, distribution, pricing, branding, and localization. For integrated marketing communications, groups must develop a communication strategy for a consumer product company, making assumptions about the product, market, and competition. Both assignments require a report of 15 pages or less focusing on practical content over theory. Reports will be graded on content, language, and presentation.

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    Students are assigned to group projects on international marketing and integrated marketing communications. For international marketing, groups must analyze the entry of an Indian or foreign company into a new market, addressing challenges, competition, strategies for countering competition, sourcing, distribution, pricing, branding, and localization. For integrated marketing communications, groups must develop a communication strategy for a consumer product company, making assumptions about the product, market, and competition. Both assignments require a report of 15 pages or less focusing on practical content over theory. Reports will be graded on content, language, and presentation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    10 views5 pages

    Group Assignments: MMS III 2011-13

    Uploaded by

    ohmessh
    Students are assigned to group projects on international marketing and integrated marketing communications. For international marketing, groups must analyze the entry of an Indian or foreign company into a new market, addressing challenges, competition, strategies for countering competition, sourcing, distribution, pricing, branding, and localization. For integrated marketing communications, groups must develop a communication strategy for a consumer product company, making assumptions about the product, market, and competition. Both assignments require a report of 15 pages or less focusing on practical content over theory. Reports will be graded on content, language, and presentation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
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    Group Assignments

    MMS III 2011-13

    Group Assignment- Int Mktg MMS III 2011-13


    Select any Indian / International Company that has successfully entered foreign markets /India and investigate the following :

    1. 2. 3. 4. 5. 6. 7. 8. 9.

    Reasons for entry Challenges on political and cultural front Competition faced in the new market Strategy adopted to counter competition Sourcing strategy Distribution strategy Pricing strategy Branding strategy Localisation

    Group Assignment- Int Mktg MMS III 2011-13


    The report must not be more than 15 pages. The report should not contain unnecessary theory The total maximum marks will be 40. The break up will be : Content 25 / Language 5 / Presentation - 10

    Group Assignment- IMC MMS III 2011-13


    Develop an Integrated Marketing Communication Strategy for a Consumer Non-durable / Consumer Durable / B2B product company. Before developing the strategy, make suitable assumptions. Assumptions must include (but not limited to) the following :
    Product Range Product Use / Application Consumers/ Customers Profile Market Size / Segmentation Market Share current / aspired Competition Marketing strategy

    Group Assignment- IMC MMS III 2011-13


    The report must not be more than 15 pages. The report should not contain unnecessary theory The total maximum marks will be 40. The break up will be : Content 25 / Language 5 / Presentation - 10

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