presented by : Vivek Salgotra Manish kr.

Gujrati Neetu saini Manmohan saini

Advertising is any paid form of non personal presentation of ideas goods and services by an identify sponsor. philip kotler

Advertising consists of all the activities involved in presenting of ideas , group a non personal ,oral and non visual ,openly sponsor identified massage regarding a product, service or idea this massage called, an advertisement. W.J. STANTON

Advertising

persuades potential customers. Advertising helps to educate the market. It builds a positive image of the company. Advertising supports the dealers as well as retailers. Advertising helps in sustaining the market share of the established products. It helps in introducing a new product in the market. It is useful in securing sales leads. It tells the target market about the features of the special product.

What is a Consumer Oriented Approach?

When designing an advertisement that promotes a product or service, ask yourself the following question- What will a consumer or customer infer from this advertisement?

Therefore;

Make sure that all advertisements, in any form, contain true and accurate statements that cannot be misinterpreted by a perspective customer. Make sure that the stated terms are actually available, and that required disclosures are included.

According to Geographical spread :[a] National advertising [b] Local advertising [c] global advertising According to target group :(a) consumer advertising (b) industrial advertising (c) trade advertising (d) professional advertising

(a) Primary demand (b) Selective demand

Institutional or product advertising Timing of the response it elicits :(a) direct action advertising (b) indirect action advertising