Sai vandana, sheena khanuja, nalini sharma, sachin gupta, Mhd.

Sahil, Surbhi Munjal, Ashish Chandana, Sahil Munjral

Long customer relationship base between BIL and STL Discuss, bring out the major issues Make contacts with other manufacturers Negotiate with each other Consider the problems & bring out solutions. Accept the offering on some terms & conditions.

BIL could accept the lower price from STL If the lower price is not accepted by BIL, then at the existing price they promised it to render updated technical services with assistance from its collaborators Produce in bulk which will reduce the cost and accept the lower prices from STL as BIL showed profitability when they exceed 70% of the installed capacity and can sell the remaining stock to other tire manufactures .

Price Availability of suppliers Quality & brand Credit period Relationship with the supplier Quick lead time Demand and supply factor

Factors like delivery, installation costs, product and distribution strategy. Prices are established by industrial bidding and negotiation. Prices are affected by inflation, interest rate changes and exchange rates. Prices are demand driven and quality of product also plays an important role in pricing of industrial goods

A single word BRAND", brand is not only a differentiator but also a value creator for a product. Assurance of quality Dependability Customer perceived value. Providing consistent & compelling experience Strong slogan.

Competing technology with the help of strong R&D. Geographical location Logos & standardization Expressing universal core values

To understand customers needs and problem. To meet commitments. Providing superior after sales support. Ensuring satisfaction of the customer Open & two-way communication Helps in working for mutual interest & benefits. Valuable customer retention.