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15% 20% 25% 40%

Centrefresh
Happydent Orbit Others

Small Medium large

Rs. 2/-

Rs. 10/Rs. 20/-

USP

PeraGro

PeraGro

PeraGro

PeraGro

PeraGro

PeraGro

Who are they ? What do they want to buy ? How do they want to buy ? When do they want to buy ? Where do they want to buy ? Why do they want to buy ?

Segment Name

Geographic

Metropolitan Tier I Cities

Traits

Demographic
Attitude And

Age group 5+ Balanced Socioeconomically

Interest in Travelling Very Health Conscious

Behaviors

MARKET SHARE

6%
15% 41% 16%

Centre Fresh Happydent Orbit

22%

ParaGro OTHERS

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