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  • Kellogg's Nutri Gain PLC: by Sundari Divakarla

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    Sruthz Divakarla
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    Kellogg's Nutri Gain PLC analyzed sales of its Nutri-Grain product range and relaunched the brand using an improved marketing mix. The relaunch focused on repositioning Nutri-Grain as a healthy and tasty product through recipe improvements, new flavors, and a cleaner brand image. The marketing promotion included advertising, point-of-sale materials, and distribution to stores selling similar products. The relaunch achieved its objectives of growing sales and introducing new customers to the brand.

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    Kellogg's Nutri Gain PLC analyzed sales of its Nutri-Grain product range and relaunched the brand using an improved marketing mix. The relaunch focused on repositioning Nutri-Grain as a healthy and tasty product through recipe improvements, new flavors, and a cleaner brand image. The marketing promotion included advertising, point-of-sale materials, and distribution to stores selling similar products. The relaunch achieved its objectives of growing sales and introducing new customers to the brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    81 views5 pages

    Kellogg's Nutri Gain PLC: by Sundari Divakarla

    Uploaded by

    Sruthz Divakarla
    Kellogg's Nutri Gain PLC analyzed sales of its Nutri-Grain product range and relaunched the brand using an improved marketing mix. The relaunch focused on repositioning Nutri-Grain as a healthy and tasty product through recipe improvements, new flavors, and a cleaner brand image. The marketing promotion included advertising, point-of-sale materials, and distribution to stores selling similar products. The relaunch achieved its objectives of growing sales and introducing new customers to the brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 5

    Kellogg's Nutri Gain PLC

    E v o l u t i o n Time

    By Sundari Divakarla

    Sales Of Nutri -Grain Range

    Using The information re launch focused on the Marketing Mix

    Conclusion:

    The growth was on hike so far. Product:


    Improvements in the recipe and wider range of flavors. Re posistioning as Healthy and tasty. Re-launched product against its own objectives and met its aims. No substitute for Missed Breakfast

    1. Reposition the brand through to cover of the marketing Promotion: a new and cleaner brand image the use all the products in the mix. range along with
    Advertising Point Returnmaterials 2. of sales the brand to growth.

    Place: Better offer the materials to stores that sold the product 3. Improve and frequency of purchase. Price: New prices level were agreed to the Brand. 4. Introduce new customers
    Did not rely on the promotional pricing

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