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    50 Marketing Questions Final

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    Rajib Layek
    This document contains 50 questions related to various marketing concepts and frameworks. The questions cover topics such as the definition of marketing, different market structures, the product life cycle, branding, marketing channels, promotional strategies, ethics, and customer relationship management. Understanding these fundamental marketing concepts is important for developing marketing strategies and managing customer relationships.

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    50 Marketing Questions Final

    Uploaded by

    Rajib Layek
    9 views2 pages
    This document contains 50 questions related to various marketing concepts and frameworks. The questions cover topics such as the definition of marketing, different market structures, the product life cycle, branding, marketing channels, promotional strategies, ethics, and customer relationship management. Understanding these fundamental marketing concepts is important for developing marketing strategies and managing customer relationships.

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    This document contains 50 questions related to various marketing concepts and frameworks. The questions cover topics such as the definition of marketing, different market structures, the product life cycle, branding, marketing channels, promotional strategies, ethics, and customer relationship management. Understanding these fundamental marketing concepts is important for developing marketing strategies and managing customer relationships.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    9 views2 pages

    50 Marketing Questions Final

    Uploaded by

    Rajib Layek
    This document contains 50 questions related to various marketing concepts and frameworks. The questions cover topics such as the definition of marketing, different market structures, the product life cycle, branding, marketing channels, promotional strategies, ethics, and customer relationship management. Understanding these fundamental marketing concepts is important for developing marketing strategies and managing customer relationships.

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    DOMAIN BASED MARKETING QUESTIONS

    Q1. Define marketing? Q2. What is the difference between needs and wants? Q3. What is functional integration in marketing? Q4. What is societal marketing concept? Q5. What is marketing myopia? Q6. What is out-sourcing, e-commerce, benchmarking, suppliers, de-centralizing? Q7. What is customizing, target marketing? Q8. Who are the stake holders? Q9.What is an organization culture? Q10. What is customer satisfaction? Q11. Why is it important for an organization to retain customers? Q12. What is cross selling? Q13. What do you mean by monopoly, oligopoly, monopolistic competition, pure competition? Q14. What is demographics? Q15. What is recession and depression? Q16. What are economies of scale? Q17. What is consumer behavior? Q18. What are different reference groups? Q19. What are different buying behaviors? Q20. What is impulse buying? Q21. What is post purchase behavior? Q22. What is the difference between organizational market and consumer market? Q23. What is market segmentation? Q24. What is niche marketing? Q25. What is an SBU? Q26. What is BCG product portfolio matrix?

    Q27. What is the difference between forward and backward integration? Q28. What is Porters five forces model? Q29. What is TQM? Q30. What do you mean by potential product, augmented product, expected product and generic product? Q31. Define convenience product, shopping product, specialty product, unsought product? Q32. What is product mix? Q33. What is product line? Q34. What are the different stages in product life cycle? Q35. What is positioning, over positioning, under positioning, and confused positioning? Q36. What is brand and brand equity? Q37. What is brand rejuvenation? Q38. What is the function of marketing channels? Q39. Define horizontal marketing system and vertical marketing system? Q40. What is advertising? Q41. Define sales promotion, direct marketing? Q42. What is a joint venture? Q43. What is service marketing? Q44. Define idea marketing, place marketing, person marketing? Q45. What is marketing ethics? Q46. Define green marketing. Q47. What is kiosk marketing? Q48. What is the trend of retailing sector in India? Q49. Name some important players in retailing sector? Q50. What is Customer Relationship Management? Discuss its importance?

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