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  • Observation Lab: A Tour To Some Stores in Buenos Aires

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    valeruppel
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    The document summarizes the author's observations from a tour of several stores in Buenos Aires. The stores varied in their organization, environment, treatment of customers, and whether they attracted the author. Some highlights included clothes stores with disorganized displays, a universal bazaar with everything but no customer service, and a library that was hot but functional. The author concluded that simple things like organization, environment, and customer focus can make a big difference in whether a store drives customers in or not.

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    Observation Lab

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    The document summarizes the author's observations from a tour of several stores in Buenos Aires. The stores varied in their organization, environment, treatment of customers, and whether they attracted the author. Some highlights included clothes stores with disorganized displays, a universal bazaar with everything but no customer service, and a library that was hot but functional. The author concluded that simple things like organization, environment, and customer focus can make a big difference in whether a store drives customers in or not.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    14 views18 pages

    Observation Lab: A Tour To Some Stores in Buenos Aires

    Uploaded by

    valeruppel
    The document summarizes the author's observations from a tour of several stores in Buenos Aires. The stores varied in their organization, environment, treatment of customers, and whether they attracted the author. Some highlights included clothes stores with disorganized displays, a universal bazaar with everything but no customer service, and a library that was hot but functional. The author concluded that simple things like organization, environment, and customer focus can make a big difference in whether a store drives customers in or not.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 18

    Observation Lab

    A tour to some stores in Buenos Aires

    Ave Fenix

    Security guy Entrance

    Clothes in Sale: in front of the door!

    Clothes organized by colour

    Price

    Girls, between 20 and 30 years old

    Shop Window

    The environment

    The central table & more of the environment

    The cashier, next to the door

    Although it doesnt look so bad Now I know why it has never draw me in

    Universal Bazar

    Visible Prices
    Entrance

    All that you need in ONE place

    The customers and the Environment

    Everything you need in 1 store! Radio listeners, neutral smeel, No attention to clients at ALL Mess everywhere But, its cheap, and has many useful things for the house!

    BIG L VE

    This place looks nice

    Seems to have quality things

    The store as a whole people, music, order, smell Drives you IN

    Koruya (library)

    Entrance: closed door

    Things look in order

    Cash .and Bye bye!!!

    Organized place But VERY HOT inside Functional for what you need (library things) Employees are there to help you.

    It was a good experience The stores where Ive been didnt have a strong culture and were not customers oriented at all.

    But you can understand that simple things, make a difference, and thats why you like some places more than others
    And observing some small things, you understand why some stores (not the ones that we have seen today!), DEfINITELY DRIVE YOU IN!

    Thank you! :)

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