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    CRM 1.1 Intro To CRM

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    Abhishek Bhasin
    CRM refers to Customer Relationship Management and involves managing a company's interactions with current and potential customers across marketing, sales, and customer service. This document introduces a course on CRM that will cover operational CRM like customer support, analytical CRM using a shared database, and the structure of CRM systems including marketing, sales, and management components. Students are assigned reading from "The Nuts and Bolts of CRM" to learn more about the introduction of CRM.

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    CRM 1.1 Intro To CRM

    Uploaded by

    Abhishek Bhasin
    8 views5 pages
    CRM refers to Customer Relationship Management and involves managing a company's interactions with current and potential customers across marketing, sales, and customer service. This document introduces a course on CRM that will cover operational CRM like customer support, analytical CRM using a shared database, and the structure of CRM systems including marketing, sales, and management components. Students are assigned reading from "The Nuts and Bolts of CRM" to learn more about the introduction of CRM.

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    Crm 1.1 Intro to Crm

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    CRM refers to Customer Relationship Management and involves managing a company's interactions with current and potential customers across marketing, sales, and customer service. This document introduces a course on CRM that will cover operational CRM like customer support, analytical CRM using a shared database, and the structure of CRM systems including marketing, sales, and management components. Students are assigned reading from "The Nuts and Bolts of CRM" to learn more about the introduction of CRM.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    8 views5 pages

    CRM 1.1 Intro To CRM

    Uploaded by

    Abhishek Bhasin
    CRM refers to Customer Relationship Management and involves managing a company's interactions with current and potential customers across marketing, sales, and customer service. This document introduces a course on CRM that will cover operational CRM like customer support, analytical CRM using a shared database, and the structure of CRM systems including marketing, sales, and management components. Students are assigned reading from "The Nuts and Bolts of CRM" to learn more about the introduction of CRM.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 5

    CRM 1.

    1 Introduction to CRM

    Dhruv Nath

    What is CRM ?

    Discussions

    CRM has always been around

    So whats new now ?

    The CRM System


    Customer Structure of the Course

    Marketing
    CRM System Sales

    Management

    Operational CRM
    Customer Support

    Analytical CRM
    Shared Data Base

    Reading
    The Nuts and Bolts of CRM, Chapter 1

    CRM 1.1 Introduction to CRM

    Dhruv Nath

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