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    Mid Sem Important Questions of CB

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    Murtaza Trivedi
    This document lists important questions to study for the mid-semester exam in consumer behaviour. It includes the trio of needs, theories of personality, thresholds of perception, brand personification, perceived risk, behavioral learning, the tricomponent attitude model, and communication models. The document provides the page numbers for each topic in the textbook by Leon G. Schiffman to aid further review. It closes by wishing students best of luck on the exam.

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    Mid Sem Important Questions of CB

    Uploaded by

    Murtaza Trivedi
    20 views1 page
    This document lists important questions to study for the mid-semester exam in consumer behaviour. It includes the trio of needs, theories of personality, thresholds of perception, brand personification, perceived risk, behavioral learning, the tricomponent attitude model, and communication models. The document provides the page numbers for each topic in the textbook by Leon G. Schiffman to aid further review. It closes by wishing students best of luck on the exam.

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    Mid Sem Important Questions of Cb

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    This document lists important questions to study for the mid-semester exam in consumer behaviour. It includes the trio of needs, theories of personality, thresholds of perception, brand personification, perceived risk, behavioral learning, the tricomponent attitude model, and communication models. The document provides the page numbers for each topic in the textbook by Leon G. Schiffman to aid further review. It closes by wishing students best of luck on the exam.

    Copyright:

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    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    20 views1 page

    Mid Sem Important Questions of CB

    Uploaded by

    Murtaza Trivedi
    This document lists important questions to study for the mid-semester exam in consumer behaviour. It includes the trio of needs, theories of personality, thresholds of perception, brand personification, perceived risk, behavioral learning, the tricomponent attitude model, and communication models. The document provides the page numbers for each topic in the textbook by Leon G. Schiffman to aid further review. It closes by wishing students best of luck on the exam.

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    MID SEM IMPORTANT QUESTIONS OF CB (CONSUMER BEHAVIOUR)

    1) Trio Of Needs (Pg No. 105) 2) Theories of Personality (Pg No. 121) 3) Absolute threshold & Differentiation threshold (Pg No. 161) 4) Subliminal Perception (Pg No. 164) 5) Brand Personification (Pg No. 143) 6) Perceived Risk (Pg No. 191) 7) Behavioral Learning (Pg No. 200) 8) Tricomponenet Attitude Model (Pg No. 237) 9) Communication Model (Pg No. 273) Note: Page numbers are as per the book LEON G. SCHIFFMAN

    BEST OF LUCK

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