T-Test Rank Variable 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 P5Q1 P2Q5 P2Q8 P4Q2 P5Q6 P6Q9 P2Q10 P2Q9 P5Q10 P5Q9 P5Q4 P6Q8

P4Q4 P2Q4 P3Q8 P4Q6 P3Q9 P3Q4 P3Q10 P2Q1 Question Yes: I feel innovative when I use a Samsung Agree: Samsung is a better investment than an iPhone Agree: Samsung is easier to use Yes: Samsung has superior corporate responsibility Yes: I feel technologically when not using a Samsung phone Yes: I purchase Samsung phones to have access to more Applications Agree: Samsung phones have a better camera Agree: Samsung is more durable Yes: I feel connected to family and friends when using a Samsung phone Yes: I feel like I'm part of a greater cause when using a Samsung phone I feel uncomfortable if I don't have a samsung phone. Popular celebrities endorse samsung phones Yes: Conditions that change purchase behavior toward Samsung - Just dislike samsung products Agree: Samsung phones are more innovative than iPhone Most People who have Samsung phones - Elderly Yes: Conditions that change purchase behavior toward Samsung - Improved Application System Most People who have Samsung phones - College Students Most People who have Samsung phones - Tmobile Users Most Likely have a samsung phone: Families with teenagers Samsung phone is more affordable than an iPhone Means Not Samsung Samsung 37% 47% 42% 41% 62% 53% 59% 45% 64% 67% 77% 72% 68% 67% 62% 44% 35% 32% 0.31 0.14 66% 74% 65% 61% 79% 70% 75% 62% 78% 80% 84% 82% 68% 68% 57% 44% 37% 34% 0.27 0.23