Scribd Logo
Upload

Welcome to Scribd!

  • Nano

    Uploaded by

    Lalsivaraj Sangam
    49 views4 pages
    RATAN TATA, CHAIRMAN OF TATA GROUP, WHO IN THE YEAR 2003, DREAMTOF PRODUCING A SAFE, AFFORDABLE CAR FOR THE COMMON MAN. FINALLY AFTER THE WAIT OF FIVE YEARS, CROOSING ALL FINANCIAL AND TECHNOLOGY BARRIERS, HE UNVEILED TATA NANO ON 10TH JANUARY 2007, AT THE 9TH AUTO EXPO 2008

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    RATAN TATA, CHAIRMAN OF TATA GROUP, WHO IN THE YEAR 2003, DREAMTOF PRODUCING A SAFE, AFFORDABLE CAR FOR THE COMMON MAN. FINALLY AFTER THE WAIT OF FIVE YEARS, CROOSING ALL FINANCIAL AND TECHNOLOGY BARRIERS, HE UNVEILED TATA NANO ON 10TH JANUARY 2007, AT THE 9TH AUTO EXPO 2008

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    49 views4 pages

    Nano

    Uploaded by

    Lalsivaraj Sangam
    RATAN TATA, CHAIRMAN OF TATA GROUP, WHO IN THE YEAR 2003, DREAMTOF PRODUCING A SAFE, AFFORDABLE CAR FOR THE COMMON MAN. FINALLY AFTER THE WAIT OF FIVE YEARS, CROOSING ALL FINANCIAL AND TECHNOLOGY BARRIERS, HE UNVEILED TATA NANO ON 10TH JANUARY 2007, AT THE 9TH AUTO EXPO 2008

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 4

    THE TARGET CUSTOMER (RELEVANCE)

    GEOGRAPHIC REGION CITY RURAL & SEMI URBAN AREA PSYCHOGRAPHIC LIFESTYLE PERSONALITY DEMOGRAPHIC AGE FAMILY SIZE GENDER INCOME OCCUPATION BEHAVIORAL OCCASIONS BENEFITS USER STATUS USER RATE LOYALTY STATUS READINESS STAGE ATTITUTDE TOWARDS PRODUCT

    THE TARGET COMPETITION (UNIQUENESS)


    PREFERRED FINANCIERS MERCHANDISE AND ACCESSORIES PRICE

    THE COMPANY (VALUE PROPOSITION)


    MR. RATAN TATA, CHAIRMAN OF TATA GROUP, WHO IN THE YEAR 2003, DREAMTOF PRODUCING A SAFE, AFFORDABLE CAR FOR THE COMMON MAN. FINALLY AFTER THE WAIT OF FIVE YEARS, CROOSING ALL FINANCIAL AND TECHNOLOGICAL BARRIERS, RATAN TATA KEPT HIS PROMISE AND UNVEILED TATA NANO ON 10TH JANUARY 2007, AT THE 9TH AUTO EXPO 2008 IN NEW DELHI. TATA NANAO, COOL & SMART, LAUNCHED BY TATA MOTORS IS WORLDS CHAPEST CAR WITH A PRICE TAG OF RS. 1,00,000

    You might also like