JOEL D.

COHEN
1030 North Dearborn Street, Apt. 107 Chicago, IL 60601 JoelDCohen@gmail.com (301) 667-0215 Social Media Presence facebook.com/JoelDCohen linkedin.com/in/JoelDC twitter.com/Joel__DC

EXPERIENCE
Obama for America Digital Advertising Strategist

March 2012 November 2012 Chicago, IL

Managed and executed a $15.7 million Facebook advertising budget for the Presidents successful reelection across numerous campaign objectives, including persuasion, listbuilding, voter registration, early vote and get out the vote efforts Crafted messaging and managed national Facebook listbuilding program, raising over $7 million and adding more than 1 million new email addresses to the campaigns email list Developed and tested more than 100 Facebook ad concepts, leading to a 23 percent decrease in cost per acquisition and a 28 percent increase in listbuilding ROI Coordinated with internal social and paid media teams and Facebook account managers and engineers to align messages, develop messaging calendars and troubleshoot technical issues

Arnold Worldwide Assistant Account Manager

January 2011 March 2012 Arlington, VA

Managed creative and production process across websites, TV, display and print media for clients including Amtrak, the Certified Financial Planner Board and the Jacksonville Electric Authority Strategized with senior members of account team to formulate marketing communications plans across the Acela, Regional and Long Distance Train lines in addition to National Train Day Coordinated day-to-day communication with clients and internal creative, production, analytics, media and billing teams in addition to leading weekly client status meetings

MSHC Partners, Inc. Account Associate

July 2010 November 2010 Washington, DC

Worked with a team to develop political direct mail and collateral for 12 competitive Congressional, statewide and state legislative races throughout the country during the 2010 election cycle Developed and executed $874,000 budget while managing the workflow and of over 100 unique mail pieces delivered to over 1 million households Analyzed and interpreted polling data, research and analytics to develop comprehensive, strategic mail plans and internal creative memos

EDUCATION
University of Maryland B.A., Government and Politics May 2010 College Park, MD