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  • American Fence Boxes

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    Natalie Hanson
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    1. The document outlines a plan to increase sales from $33 million to $36 million by the end of 2013 with a net profit of 10% before taxes. 2. Key sales drivers are commercial sales at the national level, residential sales at the regional level, and material sales at both the national and regional levels. Strategic partnerships are identified as a future driver for growth across all areas. 3. The document provides analysis of current sales and strategies to pursue different customer segments along with priorities and tactics to achieve sales goals.

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    1. The document outlines a plan to increase sales from $33 million to $36 million by the end of 2013 with a net profit of 10% before taxes. 2. Key sales drivers are commercial sales at the national level, residential sales at the regional level, and material sales at both the national and regional levels. Strategic partnerships are identified as a future driver for growth across all areas. 3. The document provides analysis of current sales and strategies to pursue different customer segments along with priorities and tactics to achieve sales goals.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    29 views1 page

    American Fence Boxes

    Uploaded by

    Natalie Hanson
    1. The document outlines a plan to increase sales from $33 million to $36 million by the end of 2013 with a net profit of 10% before taxes. 2. Key sales drivers are commercial sales at the national level, residential sales at the regional level, and material sales at both the national and regional levels. Strategic partnerships are identified as a future driver for growth across all areas. 3. The document provides analysis of current sales and strategies to pursue different customer segments along with priorities and tactics to achieve sales goals.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 1

    Increase sales from$33 M to 36 M by end of calendar year 2013 Net Profit=10% before taxes

    Commercial
    National Level

    Residential
    Regional Level

    Material Sales
    National/Regional Level

    Strategic Partnerships (future driver for all)

    65%

    25%

    10% sales
    High margin 30% total profitability

    Sales manager opportunity Look @ through all drivers high security mfg crash barriers
    ->Homeland Security, Ameri Star

    1.

    2. 3. 4.

    Sales evaluation/strategy-Proactive -Digital Plan Rooms -Private calls-Reactive -Relationships w. cont customers Hire sales manager/ Internship opps Client Support Service Master sales ranking- ranking incentive

    1. 2. 3. 4.

    Sales management strategy/ opp. Sell Season: April-June, Aug-Oct Strategize proactive sale cycle & approach Focus: relationship market strategy -e.g Neighborhood referral program

    Grow online retail store


    - 1 year old, lacks popularity -Hard to find, not on AFC website

    Contractors Energy providers Large mfg faculties Civil (city, county, state)
    -Reliable @ job management -Experts, only razor wire certified ind. -Wide engineering capabilities, customization

    Home Owners- 90% Home Builders- 5% Developers- 5%

    Home Improvement Lumber yards Fence contractor (whole fence) End user

    Now Desired

    Hoops to jump for purchase liability Nothing for free hand digs Bad warranty,no warranty on wood condition Accountability- online resources Established relationships w. clients Trustworthy brand-end purchase

    Fence competition (30% sales) : why buy from us instead of wholesaler? Dedicated person assigned to help you Client work= very important to us

    -Well known @ national stand point - Sophisticated, professional reputation

    1. 2. 3. 4. 5.

    Key energy provider growth Inconsistent competition Large staff, custom capabilities Tons of people involved/ full truck buys Sophistication

    1. 2. 3.

    Trusted brand Price driven Wood= highest quality -Cedar vs. Fur -online video potential

    Difficult for fence contactors/ competition to buy from us, but they are important to us

    Website, some market collateral, yellow pages

    Website Yellow pages Fence signs (majority)

    Website online retail catalog -full retail catalog Hard bound catalog

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