02.1 Fundamental Elements

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3.

Time

1. Financial factors 2. Behavioural characteristics

4. Person

FUNDAMENTAL ELEMENTS

2. Terms of commitment The danger of paying the wrong price is almost as great as that of buying the wrong issue.

1. Character of enterprise

Untrained buyer Attractive enterprise on unattractive terms

Expert buyer Unattractive enterprise on attractive terms ------------------------------------------------------------ Exclusive emphasis on the choice of the enterprise often leads to paying too high a price.

Many of the leading enterprises of yesterday are today far back in the ranks. Tomorrow is likely to tell a similar story. Pay attention to what the market is saying, but have a critical & contrarian mindset.

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