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Sales Organisation Structuring Fundamentals

Identify Corporate Objectives


(Qualitative/Quantitative).

Ways and means to achieve.

Setting up of Sales Org.


Define objectives. Activities necessary to carry out objectives. Group the activities into jobs / positions. Assign relevant staff to resp. positions. Coordination and control.

Motto
Profitability. Sales Volume. Market Share. Growth.

Eye on Future (Qualitative).

Sales Organisation Structure


Not a pure linear Structure. Highly Inter-related.

Illustration.

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