Warrington Museum

Identity I have proposed a full rebrand of Warrington Museum and Art Gallery with the intention to engage with a more extensive audience and ultimately get people excited. The basis of the mark is derived from Greek architecture and the frames that surround the artworks.

Iconography & signage The geometric aesthetic was applied to the iconography. The bar below references the mark but also acts as a podium / platform. These were subsequently applied to various signage and wayfinding systems.

Warrington Museum

Campaign The concept of the brand campaign is centered on the idea of discovery. Museums exist to provide a diverse array of exhibitions to excite and engage the general public therefore offering a teaser into their own collections is intended to create a sense of mystery.

Brand materials A visual concept based on the idea of discovery was applied to various promotional material including exhibition guides providing a sneak peek into the collections that are exhibited. The We display. You discover tagline and the reveal within the exhibition guides further references the discovery concept.