European Union

Department of Industrial Promotion

(Micro, Small and Medium Sized Company Development Project in the
Southern Region of Thailand)

(COMMISSION OF THE EUROPEAN UNION)

(Guide notes on writing a business

plan)

2543
( 2)

(Guide notes on writing a business

plan)

Omagh Enterprise Company
Great Northern Road
Omagh Co. Tyrone
Northern Ireland

IMC Consulting Limited
PO Box 18, Common Road
Sutton-in-Ashfield, Notts, NG17 2NS
United Kingdom

2, 2543

INYPSA / IMC Consulting

(Introduction)

(Why do I need a business plan?)

1.

(Contents)

2.

(Mission Statement)

3.

(Executive Summary)

4.

(The Business Owner)

5.

(The Proposal)

10

6.

(The Market)
6.1
(Marketing Research Primary and Desk)
6.2 SWOT (SWOT Analysis)

12
12

7.

(Sales)
7.1 (Sales Forecast)
7.2 (Pricing)

15
15
16

8.

(Resources)

17

9.

(Financial Plan)
9.1 (Sources of Finance)
9.2 (Cash Flow)
9.3 (Profit and Loss)
9.4 (Projected Balance Sheet)

19
19
20
22
23

1.
2.
3.

INYPSA / IMC Consulting

15

25
27
29
3

(Introduction)

(Business Plan Workbook)

INYPSA / IMC Consulting

(Why do I need a business plan?)

(To raise finance)

(To improve your planning and

control)

(To understand your business)

(For a business plan to work it must)




INYPSA / IMC Consulting

1.
2.
3.
4.
5.
6.
7.
8.

INYPSA / IMC Consulting

(The Business Plan)

1. (Contents)
2. (Mission Statement)
3. (Executive Summary)
4. (The Business Owner)
5. (The Proposal) ()
6. (The Market)
7. (Sales)
8. (Resources)
9. (Financial Plan)
10.

1. (Contents)

2. (Mission Statement)



5%

INYPSA / IMC Consulting

3. (Executive Summary)

)
)

)

)

)





()
.
)


/


INYPSA / IMC Consulting

(franchise)

4. (The Business Owner)

(Employment)

.. 2541 -

2537-38

(Education)

2521-2527
2515-2521

INYPSA / IMC Consulting

(Additional skills)
(IT)

(web page)
(IT)
(World Wide Web)
(Form of Business)

5. (The Proposal)



(jargon)
Ecommerce

INYPSA / IMC Consulting

10

(Business Idea)

/ (Product/Service)



(Product Range)

( )

..
(Unique Selling Point)

USP

(Market Locations)

INYPSA / IMC Consulting

11

(Business Growth)


( )

25%

6. (The Market)

6.1 (Marketing Research

Primary and Desk)

(primary
research) (desk research)





-
INYPSA / IMC Consulting
12

? /

(Market Overview)




( )
(Market Movement)


, 2540
(Primary Research)

(
)



-
(unique selling point)

INYPSA / IMC Consulting

13

(Product Trials)

(Social Description)




/ (Demand)





(Business to Business)
/

(Competitors)

INYPSA / IMC Consulting

14

(Promotion)


()

ISO9002

(Unique Selling Point)

6.2 SWOT (SWOT Analysis)
SWOT
(Strengths)
(Weaknesses) (Opportunities) (Threats)

/


(Business Plan Workbook) SWOT
4

7. (Sales)
7.1 (Sales Forecast)


INYPSA / IMC Consulting

15

1 2
50,000 .

3 4
60,000 .

5
60,000 . 70,000

()

7.2 (Pricing)


25%



INYPSA / IMC Consulting

16

(
)

8. (Resources)
(
) (
)

INYPSA / IMC Consulting

17

) (Premises) ( )
) (Plant) ()
) (Vehicle)
) (Fixtures and fittings)
)
) (Premises)









) (Plant) ()


) (Vehicle)

INYPSA / IMC Consulting

18

) (Fixtures and fittings)




)

9. (Financial Plan)

INYPSA / IMC Consulting

19

9.1 (Sources of Finance)

()

9.2 (Cash flow)

!
(
) (opening balance)
()

(closing balance) ()
10,000

INYPSA / IMC Consulting

20

()

9.2.1 (Income)

9.2.2 (Expenditure)



(
)
9.2.3 (Cash introduced)


INYPSA / IMC Consulting

21

9.2.4 (Capital expenditure)

9.3 (Profit and Loss)
P&L


(Sales)
(Cost of sales)
(Gross profit)
(Overheads)
(Net profit)

INYPSA / IMC Consulting

22

--

(
)

(Gross
profit)

(expenditure)

(depreciation)
40,000
25% 10,000

INYPSA / IMC Consulting

23

9.4 (Projected Balance Sheet)
(balance sheet) (the
photograph of your company)

(closing stock) (-)

(debtors)
(cash) ()

(creditors)
(bank overdraft)
(loans)

INYPSA / IMC Consulting

24

INYPSA / IMC Consulting

25

INYPSA / IMC Consulting

26

INYPSA / IMC Consulting

27

(Solution Profit and Loss Account Case Study)

Thai Wooden Product
(Business):
(For the period): 2542 31
(Sales):

1,800,000

(Less Cost of Sales):

498,000
1,302,000

(Gross Profit):
(Fixed Cost):
(Wages)
/ (Rent/Rates)
(Telephone)
/ (Stationary/Postage)
(Advertising)
(Heat, Light, Power)
(Insurance)
/ (Repairs/Renewals)
(Sundries General Expenses)
(Accountancy)
(Transport)
(Depreciation) (4,000 x 10%)

1,320,000
108,000
36,000
14,400
48,000
18,000
14,400
36,000
30,000
72,000
24,000

(Total Fixed Cost)

1,720,800

/ (Net Profit/Loss)

(418,800)

(Less Drawing)
(Retained in Business)

INYPSA / IMC Consulting

(418,800)

28

INYPSA / IMC Consulting

29

Thai Wooden Products

(Projected Balance Sheet)
31 2542

Year Total
(Fixed Assets)
(plant, machinery & equipment)
(Total)

216,000
216,000

(Current Assets)
(Debtors)
(Bank Balance)
(Total)

240,000
463,200
919,200

(Current Liabilities)
(Creditors)
(Total)

18,000
18,000
Balance

(Financed by)
(Own investment)
(Profitability)

1,320,000
(418,800)
Balance

INYPSA / IMC Consulting

901,200

901,200

30

 SME
(SME Support Mechanism Manuals and Models)
1

(Incubation Programme Operating Manual)

(Incubation Programme and Incubation Centre

Development Manual)

(Model for an Incubation Centre Tenants' Handbook)

(Guide notes on writing a business

plan)

(Business Plan Workbook)

(Model for Mentoring

Programme)

(Loan Guarantee Fund Model)

(Technology Acquisition Programme Client Selection

Model)

11
165 .
. . 90110
/: (074) 446-110
E-mail: incubatingsme@hotmail.com
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