Gi

M P2 P1 E

Gi
T P2 P1 N

Q2

Q1

Sn lng

Q2

Q1

Sn lng

Chi ph c nh

Chi ph bin i

L nhng chi ph khng thay i theo mc hot ng kinh doanh ca Ngn hng

L nhng chi ph thay i theo mc hot ng kinh doanh ca Ngn hng

Tc v cht lng phc v Mc chnh xc

S ph hp ca sp, dch v vi nhu cu ca KH

Cc dch v b sung
u im tng hp ca sn phm, dch v

1
PP chi ph bnh qun cng li nhun

2
PP phn tch iu kin ha vn

3
PP gi tr cm nhn ca khch hng

Phng php gi th trng

Phng php quan h khch hng

Phng php xc nh gi trt 6

 Mc cu v sn phm, dch v ngn hng S nhy cm ca khch hng vi gi Gi c ca i th cnh tranh

Phng php chi ph bnh qun cng li nhun

Phng php phn tch iu kin ha vn

Gi
P2
Li nhun

Doanh thu

Chi ph
E (im ha vn)

P1

Q1

Q2

Sn lng

th: Doanh thu / chi ph

PP gi tr cm nhn ca khch hng

Ngn hng n nh mc gi sn phm, dch v theo gi c th trng

Phn g php gi th trng

Phng php quan h khch hng

iu kin Cht lng sn phm, dch v phi vt tri v to s khc bit v sn phm, dch v C s khch hng pht trin Vic tng gi khng nh hng n khi lng sn phm, dch v cung ng v khng thc y i th cnh tranh tham gia hoat ng

Phng php xc nh gi trt