To Mr.

Paulo Duarte

Dear Colleague, Porto 2013: 8th Global Brand Conference of the of the Academy of Marketings Brand, Identity and Corporate Reputation Special Interest Group

We are pleased to inform you that your paper How human is McDonalds Brand? The evaluation of Brand Personality using the Big Five Human Personality Framework has been accepted for the above International Conference which will be held at Catholic University of Portugal, Porto, from the 3rd to the 5th April 2013. You or one of your co-author(s) must attend to present your paper at the conference. Author(s) must confirm that they are able to register and present their paper at the conference. Full papers have to be sent until January 25th and can be considered for a special issue of Journal of Product and Brand Management or Marketing Intelligence and Planning.
We request that you should kindly register online to confirm your participation, by paying the applicable registration fee at http://www.porto.ucp.pt/GlobalBrandConference.

We are looking forward to seeing you from the 3rd to the 5th April in Porto. With best regards, Joana and Leonor On behalf of the Academy of Marketings Brand, Corporate Identity and Reputation Scientific Committee: Ming Lim (School of Management, University of Leicester) Francisco Guzman (Dept. of Marketing and Logistics, University of North Texas) Oriol Iglesias (ESADE, Barcelona) Stuart Roper (Manchester Business School, Manchester University)

Administrative Office: 50 Campbell Street, Helensburgh, Argyll, G84 9NH, Scotland Email: admin@academyofmarketing.co.uk Tel: +44 1436 678 699 Fax: +44 1436 670 328