Audience Research Questionnaire

1. What artist first springs to mind from the singer/songwriter genre?

2. What drives you to go online on YouTube to view a music video?

3. What conventions do you expect to see in a music video, in particular from the singer/songwriter genre?

4. How does a magazine advert of an artist influence you, in terms of further research you may undertake after seeing it?

5. What information do you expect to see in a magazine advert?

6. With the takeover of online music sales from the high street shops do you think digipacks have a place in the music industry?

7. Regardless of the importance of a digipack, what conventions do you expect to see in it?

8. What general information would expect on the various sides of the digipack?

9. Do you expect to see a general theme running through the digipack/magazine advert and other forms, if so to what extent can doing this have an effect?