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COMSATS Institute of Information Technology Islamabad Campus

Assignment of: Submitted by:

Entrepreneurship M.Saad Sohail (FA09-BBA-013) M.Ezem Bilal (FA09-BBA-056) M.Sarmad Ilyas (FA09-BBA-083) Khawer Hayat (FA09-BBA-042) Ali Rehman (FA09-BBA-009) Sir Javed Zafar 26th October, 2012

Submitted to: Date:

Business: Manufacturing of Glowing Road Paint Business Plan:


At an average of ten hours of usage per day, a single 500W overhead streetlight consumes 5kw-hrs of electricity. In urban areas we want the lights for many reasons, but in suburban or highway areas the lights are used solely to illuminate the roadway for safe driving. Why not use a glow-in-the-dark phosphor inside the paint used for the white and yellow lines on all roads? This would dramatically increase visibility, substantially increase safety, and draw power directly from ambient sunlight. This latter part means that we eliminate the electricity drain and maintenance, as well as bring illumination to more rural areas where running power for overhead lights is impractical. Of course, the phosphorescent properties would need to function for the lifetime of the paint. It's actually pretty difficult to make a durable roadway paint, and who knows, the phosphor properties might not be compatible in some fashion, resulting in the need for some chemical R&D. Also, this isn't a universal panacea, since on dark days the roads would be dark at night. So probably the best thing would be to put existing streetlights on an autosensor that tripped if it didn't receive enough sunlight during the day. If we could make the phosphorescence use UV radiation instead of visible sunlight, then we'd be set, UV radiation will penetrate all but the densest of cloud cover. Altogether, this seems like an eminently feasible near term business. Many municipalities would be happy if we freed them of 75% of that maintenance burden. Also, there seem to be other opportunities in this sector: glow-in-the-dark roadway reflectors, both Bots Dots and the posts by the side of the road, etc.

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