Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 3

TABLE OF CONTENT

Certificate Acknowledgement Executive summary

CHAPTER 1. INTRODUCTION
1.1 Introduction to the Topic 1.2 Objective of the Study 1.3 Job description 1.4 Research Methodology

1-7

CHAPTER 2. COMPANY PROFILE


2.1 About the Company 2.2 Company Profile 2.3 Share khan Business 2.4 Types of product and features CHAPTER 3 DMAT ACCOUNT 3.1Process of DMAT A/C 3.2 Documentation 3.3 Product charges 3.4 Sharekhan services 3.5 Closure of an Account

8-20

21-28

CHAPTER 4. MARKETING STRATEGIES OF SHAREKHAN 4.1Marketing Strategies


4.2 Unique objectives of the company 4.3 Comparative analysis 4.4 SWOT Analysis

29-41

CHAPTER 5.DATA ANALYSIS and INTERPRETATION


5.1 Data Analysis 5.2 Interpretation

42-47

CHAPTER 6. FINDINGS AND RECOMMENDATION


6.1 Findings 6.2 Recommendation.

48-51

CHAPTER 7. CONCLUSION BIBLIOGRAPHY


ANNEXURE

52-53 54
55

EXECUTIVE SUMMARY
Conceptually the mechanism of stock market is very simple. People who are exposed to the same risk come together and agree that if anyone of the person suffers a loss the other will share the loss and make good to the person who lost.

The initial part of the project focuses on the sales of types of the products of the company, and also focuses on the acquisition of the customer. The job profile is to create customer, making good relationship with them to have their references and motivating them to trade for the company benefit and their profit.
It also enlightens the readers about the Sharekhan strategies to acquire the customer base. Further the project tells us about the profile of the company (SHARE KHAN). It provides knowledge to the readers about the companys history, mission, customer base and about the company in detail. and management of the company. Also it gives special emphasis on the selling of products and management of the company. Also it gives special emphasis on the selling of products. The next chapter is devoted to study the comparative analysis of the competitors and the SWOT analysis, which tells about the Sharekhan edge over its competitors. This project leads us towards the job descriptions and difficulties faced by me.

The next part of the project throws light upon my findings and analysis about the company and the suggestions for the company for better performance. During this project I have been given the responsibility of creating customer bringing HNI customer, handling team, generating leads.

You might also like