1

1.

2.

3.
4.

1.
2.
3.
4.

Business Administration 1

Managerial
Environment

(World
Trade Organization)

(Organization
environment)

(Macro
Environment) (Direct
Environment)
Business Administration 2

(Macro Environment)



(Economic)
(Social & Culture)
(Political & Legal)
(Technology)
(International)

Business Administration 3

(Direct Environment)




5

(Customer)

(Competitor)

(Supplier)


(Labor Supply)

(Government Agency)


Business Administration 4

(System)
(Internal Stakeholder)
(Facility) (Organization
Culture)





1.



2.

3.

SWOT (, , , )

Business Administration 5

Benchmarking

1.

2.

3.

4.

5.

Managing Diversity
Business Administration 6

1.

2.
3.

4.

1.

2.

3.

1)



Business Administration 7

2)


5

1) 2)
3) 4)

3
1.

2.

3.

4.

5.

6.

Business Administration 8

Business Administration 9