Crisis News Release

Contact: Sarah Austin (828) 234-9765 austinsa@appstate.edu

For Immediate Release April 23, 2012 Yum! Brands, Inc. Takes Immediate Control of Taco Bell/KFC GREENWICH VILLAGE, NY- Yum! Brands, Inc. has called for the immediate closure of a Taco Bell/KFC store in Greenwich Village. Early today, it was discovered that the Greenwich Village franchise was not in compliance with health codes, potentially putting consumers and employees at risk. We are deeply concerned by the situation and will take any measures necessary to correct this problem, said Glenn Bell, the CEO of Taco Bell. Following the discovery of the below standard conditions of the restaurant, healthy officials m et with the manager of the store to discuss what they should do from this point forward. Yum! Brands, Inc., who owns Taco Bell, KFV and other restaurants, is currently doing all they can to protect the public and make sure that their stores are fit for customers and employees. In addition to closing the Greenwich Village location indefinitely, they will be completely remodeling this store to ensure that all of the equipment is safe and meets health code regulations. Also, the manager and other staff will receive training directly from Yum! Brands, Inc. to make sure they are fully aware of all health codes and regulations, as well as proper sanitation procedures they must follow. After the remodeling and health code training, Yum! Brands, Inc. and health officials will re-inspect the store thoroughly to make sure that it is safe for the public. If it is not up to health code and brand standards, then the store will not be re-opened. Our first and foremost concern at Taco Bell is the safety of our customers and their satisfaction with our products, said Bell. We will stop at nothing to ensure that our customers are eating at abovestandard restaurants. ###