Professional Documents
Culture Documents
A Organisation Study-Project
A Organisation Study-Project
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1.2
The study was conducted to get a practical knowledge about the working of the
organization.
1.3
1.4
SOURCE OF DATA Primary data Primary data is collected through direct observation of various functions and interaction with various departmental heads and the employees of the organization.
Secondary Data Secondary data is collected from official documents, like company profile, industry profile, organizational manuals, and from company website.
1.5
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The Fast Moving Consumer Goods (FMCG) industry primarily deals with the production, distribution and marketing of consumer packaged goods, i.e. those categories of products that are consumed at regular intervals. Examples include food & beverage, personal care, pharmaceuticals, plastic goods, paper & stationery and household products etc. The industry is vast and offers a wide range of job opportunities in functions such as sales, supply chain, finance, marketing, operations, purchasing, human resources, product development and general management. Global leaders in the FMCG segment are Sara Lee, Nestl, Reckitt Benckiser, Unilever, Procter & Gamble, Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi and Mars etc. Performance In India, the FMCG industry is the fourth largest sector with a total (organized) market size of over US$15 billion in 2007, as per ASSOCHAM, and can be classified under the premium and popular segments. The premium segment (~25%) caters mostly to the higher/upper middle income consumers while the price sensitive popular or mass segment (~75%) consists of consumers belonging mainly to the semi-urban or rural areas that are not, and cannot afford to be, brand conscious. The market growth over the past 5 years has been phenomenal, primarily due to consumers growing disposable income which is directly linked to an increased demand for FMCG goods and services. Indeed, it is widely acknowledged that the large young population in the rural and semi-urban regions is driving demand growth, with the continuous rise in their disposable income, life style, food habits etc. On the supply side, the wide availability of raw materials, vast agricultural produce, low cost of labor and increased organized retail have helped the competitiveness of players.
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At a time when the economy and other large industrial sectors such as automobiles, aviation and financial services are reeling from the global slowdown, the consumer goods sector in India has managed to defy the trend. According to the recent reports by Zeus Consulting, India's FMCG industry has so far been resilient to the slowdown in the economy and a dip in consumer sentiment, with most companies posting double-digit growth in net profits in the first half of fiscal 2009, backed by healthy sales. As very categorically said by the Amway India Enterprises managing director and chief executive, Mr. William Pinckney, I am not saying that our company [sector] is recession-proof but it is recession-resilient. This statement on the whole stands strong for most the leading players in the FMCG sector. While a price hike and cost-cutting were the first lines of defense in a bid to protect margins, Indian manufacturers were able to let logic rather than bottom lines dictate measures, with increased marketing efforts, a well-thought product mix and new launches helping them emerge unscathed from the turmoil. The prospects going forward also remain promising. Adi Godrej, Chairman and MD of Godrej Consumer Products Limited (GCPL) and Chairman of Godrej Industries feels that the best policy would be to provide tremendous fiscal and monetary stimuli to the economy, [stimuli is needed] especially in industries connected with consumer finance. Once that is done, the economic growth will come through and that will generally create multiplier factors. FMCG already seems to be doing quite well and FMCG sector will have its best year ever in 2009-10, he said. Future Prospects The only threats to this strong growth trajectory remain the high portion of unorganized trade, the limited distribution network of new entrants and the pressure on profit margins due to increasing competition. But these are likely to be of diminished importance as proportion of organized trade increases and players invest in improving distribution. Going forward, the industry prospects remain attractive, and new graduates can hope to leverage the training and on-the-job learning at the leading players in various functional roles, across the Metros as well as the interior heartlands on India.
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2.2.3 Research & Development Department: Rightly understood the scope for ayurveda in personal care products K.P.Namboodiris set up a well and fully equipped modern Research and Development Department with substantial investment to aid and speed the process of further innovations. With a view to fulfil its ambitious brand extension programme, the company was able to get experienced Research and Marketing Professionals with lot of success stories to their credit in Multi-National companies. These measures have helped the company to gain a clear edge and to consolidate its base of unstinted customer support. 2.2.4 K.P.Namboodiris Mission & Vision: Mission of K.P.Namboodiris is to cater the needs of general public in the field of oral, skin and hair care products with ayurvedic approach, and other generic products, keeping high quality at affordable rates and keeping the concept of Back to nature. It also aims to fulfil the needs of tourism development in Kerala. The company believes that it is on account of the dedication of its employees, the trust reposed by generations of customers, and the uncompromising standards of quality followed all along; it could gain wide acceptability in the competitive market. The Companys present turnover is double of that relating to five years ago. With a definite vision to make the turnover five fold in another five years period the company is working to introduce new products/projects, and also to expand the areas of operation geographically. 2.2.5 How it stands today....: For the last few decades in Kerala, K.PNs Dantadhavana Choornam is the synonym to dental care. It is a dominant player in the south Indian market. It is expanding its base to north India too. Apart being from the front runner in the toothpowder industry of south India, now it is being exported to foreign countries such as Germany, Gulf countries South Africa and Sri Lanka.Instantly they started new products like herbal oil, shampoo and skin care products. High level of mechanization along with efficient and loyal work force are giving the necessary thrust in the production process to meet the increasing demand from all parts of the globe .
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If I borrow the word of Shri Bhavadasan the present Managing Director and CEO of the company, The success of Dantadhavana Choornam lies in the strict adherence to quality along with the good relationship being maintained with dealers and customers. Nothing is there is a secret in the success of K.P.Namboodiris products. It is strongly rooted in ayurveda and is part of glorious tradition. Its ingredients are natured and preserved by nature. So its effect is natural and thus without any side effect. 2.2.6 Management of the Company: Management is an activity composed of some basic functions, for getting the objectives of any enterprise accomplished with and through the efforts of its personal. Management becomes essential for directing and unifying the group efforts to a common purpose. Management acts as a creative and invigorating force in the organization. It ensures a smooth flow of work in the organization by focusing on strong pints, overcoming difficulties and establishing a team spirit. The real thing behind the success of the company is the sincere dealing with the consumers. The history and growth of the company prove this. The management strongly believes that one who uses their toothpowder for one week will never go for another. The company uses a caption to show this idea we are always with common people. It is the advertising slogan of K.P.Namboodiris product. K.P.N still not practices systematic management techniques. In the beginning stages the founder and owner, Pothayan Namboodiri himself was the manager of entire business activities. At that time it was a sole trading, 1957 he handed over the ownership of the company to his son Raman Namboodiri. Raman Namboodiri made company in to partnership system, that partner were his family members. After his death, his son Bhavadasan changed the company in to sole proprietorship system. The present proprietor Bhavadasan himself control the entire company activities, He has appointed separate person to manage the department of accounting, sales, production, and purchasing. A chartered accountant is auditing the accounts. These are the arrangements done the company to reduce workload of the proprietor.
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MANAGING DIRECTOR
GENERAL MANAGER
Factory Manager
Marketing Manager
Factory Supervisor
Team Leader
Department Manager
Sales Representative
(Chart no: 1)
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modern comforts of a star hotel in the traditional way providing well equipped guest rooms and suits, fine restaurant, and comfortable banquet hall.
Tooth powder
K.P.Namboodiri's Danatadhavana Choornam (Ayurvedic Tooth powder) is a combination of time honored medicinal herbs. The recipe for this tooth powder was discovered from ancient ayurvedic texts by a royal physician Kochukuttan Thampuran at Kodungalloor Kovilakam, an erstwhile princely state in Kerala. Danatadhavana Choornam is still prepared according to these closely guarded secret formulas. It contained Amla, Pepper, Clove, Bhasma etc... These special ingredients fight dental diseases, fortify immunity, strengthen gums, add freshness to breathe and give that beautiful pearly white luster to teeth.
Tooth paste
Genuine Ayurvedic tooth paste made from ideal natural herbs to take care of common tooth problems and healthy tooth in a Natural way...
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Karpoor (Camphor)
Camphor or Karpoor is well known for its aroma. In fact K.P. Namboodiri's Karpoor is made to use in religious and social rituals.
Bhasma (Vibhoothi)
The Sanskrit word Bhasma literally means 'disintegration'. Bha means bharatsanam (to destroy), while sma implies smaran (to remember). Bhasama is thus a reminder to us of the ephemeral nature of life. K.P. Namboodiri's Vibhoothi is made from natural rice bran in very fine form with long lasting perfume.
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Turmeric+Sandal Soap
Ayurvedic Turmeric+Sandal Soap leaves your skin soft, smooth and glowing. Antioxidant in Turmeric binds free radicals and slow down cell damage. Turmeric maintain youth by controlling wrinkle and crease formation on the surface of the skin. Prepared from pure vegetable oil and natural ingredients like Turmeric, Sandal, Neem, Aloe Vera and Thulsithis unique soap provides enhanced protection to skin in addition to making your skin soft, smooth and glowing.
Ramacham+Sandal
Ayurvedic Ramacham+Sandal Soap brings the richness of pure vegetable oil and Vetiver (Ramacham) to cool your skin and whole body. Vetiver, one of the most cooling herbs in Ayurveda, is used as high end perfume and it has wonderful effect on body and mind. Revitalise your body with K.P. Namboodiris Ayurvedic Ramacham+Sandal soap made from Ramacham, Sandal, Neem, Aloe Vera and Thulsi in Vegetable Oil.
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The purchase department puts almost care in the purchase of raw materials. Many of the materials are the agricultural by products and re seasonal in availability. The raw material amount was more than half of the expenditure of the company. The prices of raw material fluctuate with the seasonal times as well as with off- season. The price of Cardamom and pepper show difference with seasonal change.
STORE KEEPER
WORKERS
(Chart no: 2)
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W.I.P
Supplier Supplier
Supplier
R.M
R.M
Supplier
Supplier
Supplier
W.I.P
(Chart no: 3)
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INSIDE KERALA
For inside Kerala companys vehicle will use. Here the mode of transportation is road.
3.1.7 SUPPILERS
A VEES CO.LTD, Thrissur EXLIXIR Extracts, Ernakulum MUGRAI Brothers, Delhi GREET Herbals, Chennai
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PRODUCTION MANAGER
ASSISTANT MANAGER
SUPERVISORS
WORKERS
(Chart no: 4)
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HEATING
GRINDING
MIXING
FILLING
PACKING
COUNTING
TRANSPORT TO STORE
(Chart no: 5)
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DISPATCH SECTION
Dispatch section is another section attached to the stores department. It is a section where order of sales is received and dispatching of goods sold is done. The opening stocks of goods are taken at morning. Sold goods are reduced from the stores and the fresh stock is added. The closing stock is taken at the evening. As per the receipt of sales order form, the section authorities prepare delivery Chelan and forwarded to the store section for loading goods to vehicle. Based up on the order bills were taken in to three copies, one copy is signed and it is filed, second one is signed and given to the driver. The third copy is given to financial department. The book kept in dispatch section daily outward book. The content of this book are the name of purchaser quantity, price dispatch date, signature complaint if any voucher number of order form. Delivery Chelan and bills are filed.
STOCK KEEPER
WORKERS
(Chart no: 6)
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(Chart no: 7)
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Traditionally marketing analysis was structured into three areas: Customer analysis Company analysis Competitors analysis (so called 3Cs analysis) It has become fashionable in some marketing circles to divide into certain five C. Customer analysis Company analysis Collaborator analysis Analysis of the industry context. Department analysis is to develop a schematic diagram for market segmentation, breaking down the market into various constituent group of customer, which is called customer segments or market segmentations. Marketing managers work to develop detailed profiles of each segment, focusing on any number of variables that may differ among the segment:
Demographic Geographic Psychographic Behavioral Needs benefits Other factors Marketers also attempt to trick these segments perceptions of the various products in the
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3.4.5 COMPETITORS
Dabur Colgate Himalaya Dhathri etc... Unilever
Marketing Manager
Sales Executives
Sales Representives
Sales Representives
Sales Representives
Southern Zone
Middle Zone
Northern Zone
(Chart no: 8)
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Area Distributors
Sub Distributors
Retailers
Consumers
(Chart no: 9)
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3.5.2 BOOKS OF ACCOUNTS Day Book Sales Register Purchase Register Ram materials Stock Register Salary and Wage Payment Register Finished Goods Stock Register Cheque Outward Register Dealers Cheque inward Register
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Cheque for Collection Register Provident Fund Register Stamp Register Dealers Book Fixed Deposit Register Supporting Documents
Managing Director
General Manager
Internal Auditors
Administrative Officer
Senior Accountant
Junior Accountants
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3.6.2 FUNCTIONS
Organization human resource planning and development Retirement and selection Wage and salary administration Employee records maintaining Performance appraisal Welfare program Job evaluation Handling employee grievances Handling the legal issued within and outside the organization.
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HR Executives
Office staffs
Trainer
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4. SWOT ANALYSIS
A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis.
Strengths: characteristics of the business, or project team that give it an advantage over others
Weaknesses (or Limitations): are characteristics that place the team at a disadvantage relative to others
Opportunities: external chances to improve performance (e.g. make greater profits) in the environment
Threats: external elements in the environment that could cause trouble for the business or project
The SWOT analysis provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection. The following diagram shows how a SWOT analysis fits into an environmental scan.
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5.2 RECOMMENDATIONS
Improve product quality and give proper awareness to people. In these days the company is facing very tough competition. So for more publicity the company has to increase the level of giving advertisement.
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5.3 CONCLUSION
The study in K.P.Namboodiris has enabled me to understand the various needs of an organization, how an organization of a corporate nature functions and how important it is to have a right relationship between employee and employer or the management. This organization study help me that to understand the practical side of the company. In 1925 the company started by Shri Pothayan Namboodiri of Kolathappali Mana. After his death his second son Raman Namboodiri took total control of the business. Under his leadership the business drew step upward curve in the business. This study has improved my confidence by its successful completion to undertake such in the future.
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BIBLIOGRAPHY BOOKS 1) Philip Kotler &Gray Armstrong (2008), Principle of Marketing- Pearson, 12th Edition,
2) V.S.P.Rao (2006), Human Resource Management-Excel Books, 2nd Edition 3) R.Paneersevam (2005), Production and Operation Management, PHI Learning Private Ltd
WEBSITES
www.k.p.namboririsayurvedics.com www.kpnamboodiris.com
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