Scribd Logo
Upload

Welcome to Scribd!

  • Creative Networks

    Uploaded by

    joewarbo
    6K views1 page
    The document provides a brief for rebranding the Creative Networks event program at Leeds College of Art. The program aims to support creative partnerships and collaborations in Leeds but recently underwent a review and redevelopment. The rebrand must reflect the college's identity and values, avoid a corporate aesthetic, and appeal to the college's partners, students, staff, alumni and industry contacts. Deliverables include a new brand identity, signage, web presence, and materials that communicate a tone that is warm, friendly, formal, established and accessible.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document provides a brief for rebranding the Creative Networks event program at Leeds College of Art. The program aims to support creative partnerships and collaborations in Leeds but recently underwent a review and redevelopment. The rebrand must reflect the college's identity and values, avoid a corporate aesthetic, and appeal to the college's partners, students, staff, alumni and industry contacts. Deliverables include a new brand identity, signage, web presence, and materials that communicate a tone that is warm, friendly, formal, established and accessible.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    6K views1 page

    Creative Networks

    Uploaded by

    joewarbo
    The document provides a brief for rebranding the Creative Networks event program at Leeds College of Art. The program aims to support creative partnerships and collaborations in Leeds but recently underwent a review and redevelopment. The rebrand must reflect the college's identity and values, avoid a corporate aesthetic, and appeal to the college's partners, students, staff, alumni and industry contacts. Deliverables include a new brand identity, signage, web presence, and materials that communicate a tone that is warm, friendly, formal, established and accessible.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    BA (Hons.

    ) GRAPHIC DESIGN
    Module Code Module Title OUGD301 Semester Doc. Code

    LEVEL

    06

    OUGD301

    Brief/Session/Document Title Brief

    Creative Networks

    To rebrand the Creative Networks event programme at Leeds College of Art to coincide with a new series of talks and events.

    Background / Considerations Creative Networks is a public event programme set up by Leeds College of Art to support partnerships and collaborations within the creative industries in Leeds. It has recently undergone a review and in the process of redevelopment. The updated brand needs to be contemporary and avoid any sense of corporate aesthetic. Moving away from a business orientated network, the programme will now seek to aim more towards the colleges partners, students, staff, alumni and industry contacts.

    Mandatory Requirements - Should reflect existing identity - It needs to reflect the values of the college Target Audience

    Deliverables - Brand identity and application - Signage and wayfinding system - Web and interactive media Tone of voice

    - Local businesses - Creatives - Design students - Industry professionals - Alumni Studio Deadline

    Warm, friendly, formal, established, accessible

    Module Deadline

    This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

    You might also like