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  • Forecasting-Tribhuwan & Ravindra Mahiya

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    Qualitative techniques are used for market research and forecasting when past data is unavailable. They rely on subjective opinions from consumers and experts rather than quantitative models. Some common qualitative methods include informed opinions, market research, the Delphi method, historical life-cycle analogies, and salesperson forecasts. Qualitative forecasts are generally used for intermediate to long-range decisions while quantitative models use past data and are better for short to intermediate forecasts.

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    Qualitative techniques are used for market research and forecasting when past data is unavailable. They rely on subjective opinions from consumers and experts rather than quantitative models. Some common qualitative methods include informed opinions, market research, the Delphi method, historical life-cycle analogies, and salesperson forecasts. Qualitative forecasts are generally used for intermediate to long-range decisions while quantitative models use past data and are better for short to intermediate forecasts.

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    31 views5 pages

    Forecasting-Tribhuwan & Ravindra Mahiya

    Uploaded by

    somiiipm
    Qualitative techniques are used for market research and forecasting when past data is unavailable. They rely on subjective opinions from consumers and experts rather than quantitative models. Some common qualitative methods include informed opinions, market research, the Delphi method, historical life-cycle analogies, and salesperson forecasts. Qualitative forecasts are generally used for intermediate to long-range decisions while quantitative models use past data and are better for short to intermediate forecasts.

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    Market Research Qualitative technique of Forecasting

    Presented By Ravindra Mahiya Tribhuwan Singh Rathore

    Forecasting Techniques
    Qualitative Methods
    Quantitative Methods

    Qualitative vs. Quantitative Methods


    Qualitative forecasting techniques are subjective,

    based on the opinion and judgment of consumers, experts; appropriate when past data is not available. It is usually applied to intermediate-long range decisions.
    Quantitative forecasting models are used to estimate

    future demands as a function of past data; appropriate when past data is available. It is usually applied to short-intermediate range decisions.

    Qualitative Methods
    Informed opinion and judgment
    Market research Delphi method

    Historical life-cycle Analogy.


    Sale person forecast

    Thank You

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