RELATIONSHIP MARKETING:

Presented By:

Swati Dwivedi Gulam Gaus Archana Chapariya

CHIMC Indore

University of Pretoria University of Pretoria

MARKETING

Marketing is the process of communicating the value of a product or service to customers.

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Relationship Marketing

Marketing designed to create, maintain, and enhance strong relationships with customers and other stakeholders.

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Types of Relationships Marketing

Relationships with suppliers
Relationships with distributors

Relationships with customers

With non profit organizations

With financing organizations

Relationship Marketing As A Process

Enhancing Retaining Satisfying Getting

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IMPORTANCE OF RELATIONSHIP MARKETING

Importance For An Organization
It attract a new customer.

Increase in profitability.
It is easier to deliver additional products and services to an existing customer than to a first-time buyer.

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IMPORTANCE FOR THE CUSTOMERS

Get goods on right price. Special deals. Multiple option. Easily available.

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Disadvantages of Relationship Marketing

Dissent among loyal customers

Attracting new customers may be more important

Failure of CRM Initiatives

Souring relationships over time

Customer Lifecycle

Customer Acquisition

Customer Retention

Customer Extension
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Relationship Marketing Process Must Balance

Quality of Customer Experiences
Achieve Positive Business Results

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Relationship Marketing is a necessary tool to grow any Business