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Q .5 Explain Policies ? Importance of policies in implementing strategy ?

A policy is typically described as a principle or rule to guide decisions and achieve rational outcomes. The term is not normally used to denote what is actually done, this is normally referred to as either [1] procedure or protocol. Policies are generally adopted by the Board of or senior governance body within an organization whereas procedures or protocols would be developed and adopted by senior executive officers. Policies can assist in both subjective and objective decision making. Policies to assist in subjective decision making would usually assist senior management with decisions that must consider the relative merits of a number of factors before making decisions and as a result are often hard to objectively test e.g. work-life balance policy. In contrast policies to assist in objective decision making are usually operational in nature and can be objectively tested e.g. password policy Importance :

Policies are empowerment tools.They simplify decision making.The guide the decision and action of mangers their subordinates in strategy implementation.They provide standard operating procedures.They are generally formal and written.The roles of policies instrategy implementation are:
1. Policies promote uniform handing of similar activities.This coordinates tasks.Frictions

are reduced.
2. Policies ensure quicker decisions by standardizinganswer to routine problems.They

empower employees.
3. Policies

reduce

uncertainty

in

day-to-day

decision

making.They

provide

predetermined answer.
4. Policies establish consistent pattern of managerial actions. 5. policies reduces resistance to organizational strategies. 6. Policies establish indirect control over independent action.Misunderstanding.They

improve job performance.


7. Policies help understand the business environment.

http://www.slideshare.net/jamilabano/hindustan-unilever-its-marketing-strategies(question no 7) http://www.slideshare.net/mb403/procter-gamble-ppt(question no7) these link are ans to ques 7

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