RELATIONSHIP MARKETING:

Presented By:

Swati Dwivedi Gulam Gaus Archana Chapariya

CHIMC Indore

University of Pretoria University of Pretoria

WHAT IS MARKETING ?

Marketing is the process of communicating the value of a product or service to customers.

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What is Relationship Marketing?

Marketing designed to create, maintain, and enhance strong relationships with customers and other stakeholders.

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Types of Relationships Marketing

Relationships with suppliers
Relationships with distributors

Relationships with customers

With non profit organizations

With financing organizations

Relationship Marketing As A Process

Enhancing Retaining Satisfying Getting

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Why Is It Important?
Importance For An Organization
It attract a new customer.

Increase in profitability.
It is easier to deliver additional products and services to an existing customer than to a first-time buyer.

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IMPORTANCE FOR THE CUSTOMERS

Get goods on right price. Special deals. Multiple option. Easily available.

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Steps To Grow Customer Value

Welcome campaign
Customer satisfaction surveys

Cross sell/Up-sell promotions

Relational campaigns

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Customer Lifecycle

Customer Acquisition

Customer Retention

Customer Extension
e-Commerce 9 University of Pretoria

Relationship Marketing Process Must Balance

Quality of Customer Experiences
Achieve Positive Business Results

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Disadvantages of Relationship Marketing

Cost

Company Haul

Relationship Marketing is a necessary tool to grow any Business