Product Toilet Soap

Retailer
Soaps from Distributor or

Nanak Chandra Murali Lal, Ghanta ghar

wholesaler Instant payment for soaps delivered, No credit Godrej -10%, HUL4.5%,ITC-5.5%,P&G- 5.5% Sells at MRP to customers Rs. 7000- Rs. 8000 worth sales every month Inventory for 1 week

Wholesaler
Gets soaps from

Goel Traders, Ghanta Ghar

Distributors Sells soaps to Retailers and Wholesalers Gets a credit for 1 week Inventory for 3-4 days HUL 1.5%, ITC-2%, P&G-1.5%, Godrej2%,Wipro-1%, J&J-2%

Wholesaler and Retailer

Gets soaps from

Balaji Kirana Store, Ghanta

Wholesalers or Distributors Sells soaps to Retailers and Consumers Gets a credit of 1 week Inventory for 1 week Gets margin of 1-2% for wholesale and 6-8% for retail sales Monthly sales vary from Rs. 60K to 80K

Distribution Network for Godrej

Godrej

Company

Western UP, 100 Distributors under this C&F

C&F

Sanjay Traders, complete Ghaziabad except Vijaynagar,1000 retailers and 120 wholesalers beneath him, inventory of 15 days, each representative covers 40-45 stores

Distributors

Goel Traders, Ghanta ghar (1.5%), inventory for 3-4 days, 1 week credit

Wholesalers

Retailers

Balaji Kirana Stores, Ghanta Ghar(2% for wholesale and 8% for retail), inventory for 1 week, 1 week credit

Wholesaler and Retailer

Retailers

Nanak Chandra Murali Lal, Ghanta Ghar(10%), inventory for 1 week, instant payment

Retailers

Customers

Customers

Customers

Thank You