2 O```````dG

2002 ````jGa - dG O`````dG

````jL ````T

jL ````T
dG f e g ..kGZ f e

fHdG e G N

O``dG ``j
j zcGQO H{
:G
A````T ```c ````g a```G
2 U

YLG IQGOEG
3 U

``````H IGh``````G :eG aK

?`````H `````dG CG .. A````dG
4 U

cdG AGOCG GTDe

5 U

Gg c ffEG cT J c
?dG
6 U

Xe aCG J c
dG IG j
7 U

AGOCG IQGOEG
8 U

````FG ````G ```dLCG

9 U

e fhdEG Je c
?Gh HdG
10 U

GQSGh jdG hM
adG
11 U

AT c g dG
12U

Zh dG bh VdG IOjRh OcdGh ddGh OdG Y dG SdG j

J dG dGh G dM Y gWCG dG UhCG g dG .. UdG
.GSCG
EG SDG Jh dG eGH EG eG J hdG g e
jh ,AGdG M hCG QSG Y OGaCG jh ,fGGh ddG J
g YdG ee Y j e NCGh .d Qe T H dH G
jJh dGh jQdG fGe J hCG Xe jJ EG cdG G
M eRCG EG J ,e eRCG UG dG a .a jdG OQGG
.G bj M
e a .dG f CG G J JGG Z hdG g e
feEHh .a C G G QeCG J CG dG e h G
.Hf EG QeCG f CG G e H
V fEG c GPEGh .?fZ cj dG GP a ,IcGQ GSCG fc GPEa
bh Seh Xe Qf d UdG f GPa ,VCG dGh
QSG W fc GPEGh ?IOG h dG JQG bd gh MGdG
fh - Ic cG fc GPEGh ?fCG h dG f GPa ,dY
M Y dSCGh fJ FGW f CG G e dCG - gU jdG
?!gQf bCG Y hCG f
,QGOEG QG fQUCG .cdG aY jJ Y cCG fCGH zT{
c jQJ fCGHh ,e c EG ffEG NOCGh eG T Shh
j e M .BG SG J ch dG GSG Y XG
zT{ be AH fCGH fCG ,dP e gCGh .jQJ S BG SH Y
jdGh QGOEG dG cCG gd edara.com SG ffEG Y
.je be IQGOEd M be Sh .HdG JSDe dG
fCGb eH O eYh ,OJ aN dh ,Lh fh dP c f c
GgCG jH dG a f SG QcdG PSCd (FG G dLCG) de
e OdG Gg hAbG - (11 U -2002 jj 30 AHQCG - 42058 OdG)
YH GGh jG eR fC .Ga e J HdG .zQG{
.aeh jQJh c H TGh ,Y cCG
OdG f

:``````G ``` ```j z```cGQO ````H{

:G j zcGQO H{

A````T ```c ````g a```G

-SdG Qh - YLG IdG zaG a{ S
.eOdG OdG IG
gG dG NCj gh ,QdH OdG G GC H ,dH
b GOM Wg hdG dG T a .GjL
.Y BG IY G Y Ge X dG YGQdG
LfEG eCG 5 hCG 4 BG QGG fEG Oj ,bQCG Hh
S 1913 Y H d ,hCG dG G b

hOj jQGOEG eG f e e{
GDH YLSGh fGNG j dG eG
fLj b hCG fhjj dG eG Y jjG
CH WN VGaG Y Fb GDdG Gg .e
e aS jjG
.zaj e hjS fCGh ,e fhjj
.(ee Y) cCG SGQ

a dG eCG .dG IQdG e %70 YGQdG G

!a %17 J
FY b H .YdG dG j AdG f
hCG N aG G ch b EG YdG G
LGJ dc !eY N e Y fc e SS
LEG e %35 e IG jdG YdG ddG
f e bCG EG ,VG dG e G ddG
.21 dG jGH e dG g
jG SH j e YGQdG dG QgJ RaCG ch
dG QgJ OD S , YGQ dG
j G S S{ EG Y dG
Vh S dGh zYdG
J IQ d YG bh fG b
d j Gh H a dG
e gh ,eCG J GPEG YdG
hCG J b e dH j
BG dG I j Y cG T
.e HhQhCG Oc
J , F MEG M dG e
:Q````G
GQhO G IOe cdG
c dG O bG K
Knowledge is
Everythings
cT fc a ,1913 Y a
The Economist Print
,NGdG dG Y cJ
Edition Sepember15,
2001
J dG hJ a BG eCG

.hCG LQdH ae OdG G S

Sh ,FdG dGh IdG Qe g aG S
Y aG e Qb cCH j jdG XG Y
OdG G jh .e hOjh Y H dG
:ddG dH
Y O CG hH aJ eG C ,OhMdG
.SCH dG
N e dPh ,d e M aG cG
.SdG dG
M ,dG Hb f J dG Hb
eRdG ac fEG FSh CG fEG C
.Rj CG G j d ,d
aJ G G S dG dG g
.OGaCG M hCG d dH AGS Ic LQO EG
d GRe ,OdG G GRGaEG MCc eG LdJ
,d Fg YH aG QfG J a :c KCJ
eGh SQG dh H , YCG d a d
e Ea ,dP eh .gZh Gh eGh
C ,b e fc c dG S G
MG dG Y FGO WG Y AdG S ffEG
.G QSCG ch
eH j jdG ADg Y aG ObG S
SGh eGh dc zG{ SGdG aGh
S cCG dG d .FdGh SGh SQGh

zIH e ,KCdG V eG J{
fCG J CG g ,jObG aG AT gCG{
z.J
.S J YCG Y BLG e{
zeG f :dGh
,JdG eh a d aG LdJ
.dG ah ,GGh GOdG ddG eh
Gg d ,jjCH jW Ia j UTCG ADg
Y e S h dG dG
Y f Iah jf ee
2
e e gh , G
GHh .SdG da HcG

BUSINESS DIGEST

2002 jGa - QGO

E G QG

HGdGh YGdG C ,JGSG a 2025 Y cT eCG .de b e e fch ,JeNh

jL f EG cdG J S M .efG SSh cGdG EG aVEH ,dG cMh IS e S IjG
.IQGOEG e
e b S IG IQGOEG dh .edG IQGOEd OGeG f IG IQGOEG iJ bdG cdGh hdG e
bG dG H fRGG IG IQGOEG J FXh gCG e Sh .cd Fbh eYO H d JGH eh
.bG SCG Mh AdGh XG ZQh W H fRGGh ,eCG jWh Ib GgCG Y dG
H Y Y dh GC J b dG jQG GdG g eh ?OdG d OGSd BG GQGOEG J CG j dG a
?BG M
.G dGh OGSG g IMdG IQhdG .jQhV d dGDdG jg Y HLEG

YLG IQGOEG
``````YLG IQGOEG
eh ,YLG e dG Y G J GPGE
.G e gGC YLG J ,bdG Qhe
fCG ,YLG ec bJG j dG MdG AdG
.G AJ ,gMCG AJ GPEG
,YLG c d e fC H SM
E G HfG GPGE
jj GC j fGYGC e GMGC C H J fGC j Ga
.HG IOH LG
aK e GAL j jdG FG Th GdG
J h adG J Y H jh ,SDG
.VdG
jGH c ,dG b dG dG Y
eh ,GMGC WbGC GC Y f gYGC L c
.OdG J e a MGH AadG e GC h dG
.(TJ fh)
C ,G Y GdGh dG Y cQ ,J d
e YCG kG HCGh k FGO f c dG bhh dG I b
.Gh SMEG
Qa
C G dJ dG Qa
C G b g YLG Xh
.LGE Y FGQ IMGh Ia LJ a .cdG
bj eda ,AT CG aG ,Je jd j GPEG
eda ,kT J ,dJ e jd j GPEGh .dG Y
.H j

BUSINESS DIGEST

2002 jGa - QGO

E G QG

,aGh bQ
C G Y cQ ,J d
.aGhdGh S
C G Y

HGh IjGh G hdG CG j e g

FGG .T b CG e ,T O
dhdG e NBG dG Y KG hCG GMGh G
.dG c djh G c djh GWCG H j
G SG j I j Gh HG h dG dh
iNCG GWCG Y dGh jYGh jQG
.LG gOLh J jH
GC g G ,PGE hH f GC G d
.Y hH f
j CG j e g YLG dG jG
j jh KG dGh jQSG e
.e H LG Ghjj CG hO Ld M b
(U e) .T J K ,Je a
Lh NG dhj gh - jjG C
JVGaG hj h ,e fj e dj - dG
G b e hO d nj fE a ,GHCG J b Jh
FGH YLG J Ggh .dG jQGOEGh jdG
d G Ea ,Ggh .Ffh GQGH UJh

:```````eG ```aK
:eG aK
?`````H `````dG GC .. A````dG ``````H IGh``````G
gh ,gG je JVh AdG GUCG dJ
L e He Yh .hG QdG d cj
L Y eCG J zag L{ IdG jG Ije
:f Y MW dG GDdG c .LhCG
kM j H dG CG CG AdG H IGhG j g
?aCG kjJ
e GDdG Gg IQKEG Y G c
dG dG z K f{ dG g jG dG
. gG j e SD e MG dG g dG d
dG AdG GQjR OY IOjR .1
LG bG CG H dPh
.YG cGdG OY IOjR dHh
.zG dG{ bH AdG e IQGOEG
.Y d cGdG b IOjR .2
G dG j bdG g
.OL AY GLG .3
d j M ,kGL UN ee Y
a j dG QfG HGW H
ge je aG bh BG eCG
.jOdG AdG - e H - GY
A Y G LG dG a , a e
UN eN J S GbG Gd kW
GQjR OY IOjR dG eh ,OL
Y aCG H jG Ad
IOjR g MdG G .dG FY
e dNOEG S M ,jOdG AdG
a e Q d kG fh . cG dG b
ceCG Mh MdG Y IH UN GHCG
QSCG IOjR f a ,jL
zKf{ cCG .dCG L d
fCGh .fDhY J EGh ,cGdG L
d GhY AdG e Gc CG eCG LG
dG bH{ QGUEH kSh kM bG

g
dG bH Y G ZQ Y
.IOjdG f be OH ch .zG
e O G F c H fEG H , G
z?BG j GPa
bdG S c GPEG e dCe M dG
IOS dh dEG zL{ f
H IGhG
QG jOdG bdG S Y jS IG
aK Y Ja d SM
fc GPEG e dCe e kH ,GQhO 20 CG 30
QHW EG d d QTCG fCG EG ,eG
GC GC AdG
.S CG IL G dG bH Ia
:bh ,hG QdG d eCG AdG
J fCG dG zL{ IdG J
j f H dG j g EG fCG{

d
G
ggh .j zG dG{ GbG
e KG CGa zL{ f z!QHdG
j gh JQOa ,e j zKf{
e dG Q dG j dG
:Fb d He
.hG QdG d EG hFGdG dN
kM j
aK Y jZ IdG g CG J g
:VCG K
JeN Sd f a ?cT Yh
?aGC kjJ
eGMG S g Gg CG YCGh . hO
j HdG Gg ?jCGQ g
.zIGhH hj je NGO a .d
Y g GPa .gQhO QfG
e Y b J K
dCe f Lh g J .dP
bJ a ,zKf{ eHG CGQ
fCa .fAY f d !J { :cCG K .zeG aK
Jc Y H OS dG dG
dG S A dG e I c f CG YCG
4
.G
.HQ cCG AdG S fCG e cCe fCG .ad
dh d G e YO , L
IQGOEG AYCG e zL{ CGQ dG g
2002 jGa - QGO
E G QG
e d .bGdG Vj eh AdG j e dh ,bGh
Gg CG YCG fCGh ,cdG jQJ IQN cCH VG dG
dCG QSCG JQGh H b dG GjdG J H
J e f c g eeCG dG dCG dh .IjG
GYCG c e YCG GOGjEG h ,dG Gg FG g
d a S 3 eeCG CH J CG H .HdG
:dG Gg

BUSINESS DIGEST

,MQG dG H Y Qa
Gfch ,IQhG jQCG Y j
Ggh .NBG dG Y Oa
H EG H .H QGd j
e c Qj CH J ILe C J CG
f M fL GQGM fG
Y z H{ dGh z j S{ dG
zKf{ Sj CG bh .VG
Hj M iNCG Ie j IOdG
:j zL{ S ec
cCa .zcT Y g e hCG NBG
a K{ dC e z L{ jDhCG fCG
,AdG e YdG f GHh zL{
fCG CG jQCG dh .z eG
:Q````G
.e IjL Yf CG e kH
Gd ,de f Lh e Vd
z?zKf{ j jCGQ g
Are Some Customers
Gg e dG fG EG f fYO
More Equal than Others?
ICLG eY H dG g
Paul & Brian
dG dG g e :jG GbG
dG eHG fGh ,zKf{ Lh Y
Harvard Business Review.
b H QG UEG e J CG
Volume 79, No. 10
LG e Lh Y be X
November 2001.
z?zG dG{
.MQdG
Pages 37 - 42.
hVG GC Hh G dG iYG
d UCG YO :bh ze{ NJ
IdG EG G f .eCG j db e dG hj
jh ,G SG zjS{ dG JCS .j b e
IjG HG .SG gQGb hj fCch FdG
eYh ,dG cd QhO QfH OhCG e QHdG
f d Ic QaCG g .AdG H { :dbh
dG j OhCH zH{ dG S ,eb J
.z CG hO ..
eCG QdG gGG OhCG j d dHh .fe

jQGOE
G ``````ge
jQGOE
G ge
:IYG GTD Gh AGO
C G GTD e
TDe Y kGOYG dG cGe e ce c AGOCG Sb C G e
Sb j jG je AGOCG CG VaG GPEa .AGOCd MGh
jG Gg j CG G a ,a ddG TDe Y GOYG
GhOCG j Cc ,d YVG fGH d IOG GQYH
aCGh .dH J LQd IOG jOQ dh dG NQ
:e ,IYe GTD AGOCd SSCG GTDG Ife
AVQ LQO - dG e cdG f :jdG GTDG
.AdG J f - AdG
.ddG e - G - GOGjEG :dG GTDG
LQO - G bdG EG G bdG f :dG GTDG
.IOG
d jQdG YS - ddG GQhO e :jdG GTDG
.dG EG FXd dG W f - Xe
ihYdG - cdG V G ffdG dG :dG GTDG
.cdH G GWCG be - cdG V YaG FdG
.LG fQG GTDe L Jh :adG GTDG

?AGO
C G GTD e QJ c
cdG (1) :g FQ S AGOCG GTDe aj CG j
Ff J CH dPh :SSCG JGSEG GgCG Y
.SG bQCGh SSCG dG
GfG Y e QGfEc dG (2)
BUSINESS DIGEST
5
G AGOCG H fQG H :AGCG
.HdG AGOCGh
2002 jGa - QGO
E G QG

cdG AGOCG GTDe

JGSEG N eJ GTDe Y GOYG cdG AGOCG Sj
dG fc J j e AGOCG Sb h .ee
FGOCG Y jQdG J ,IO de cGe EG cdG NGO
.Y de Jh

:dG cGe
j je d j CG j dG bCG hCG dG fc gh
cGe Jh ,H dG Jh FGOCG He Y ke
:GfCG HQCG EG dG
IQGOEG g jd SSCG XdG J ah :J cGe -1
.HGh fEG b J gh .dG Y
GOGjEG Y ke jG j ah :GOGjEG cGe -2
,dGh dG GQGb Y KCd MH jh .G
d G OQGGh dG UY Y KDj dh
.G b cGG g Jh
HdG dOe Vh MU e jh :HQ cGe -3
JGSEG ie Jh .FdH dG fRGeh cd
g Jh ,GOG j
E Gh dG cG e e YGC QGOEGh
IQGOEG cGG g Jh .gjJh H ,MdG
.cdG
JMU V Nj dG cGG gh :QSG cGe -4
d dG OQGG Jh QSG GQGb YU
.YhGh
NGJh ,dG cGe e HQCG GfCG g Y NGj
EGh a dG GH gj e OG a ,JMU
.Y W J

?`````````dG G`````g ```c ffGE ````cT J c

?dG Gg c ffGE cT J c
dG eG IYbh bGGh adG
Y eG g J K bG
je j .FMEG Ff g
a MCG c W{ :G
e j eh be Nj e
ADg j GPeh ,bdG Lh Y
bh LQGh NG dG
.zG Gg
G jdG je j
j CG G S Y
SCG N j FG dG O H
fH SQ eeCGh ,e NCG
, dH ghTG dG H
fCG hj dG UG VhdGh
GhPCG VQCGh M M b
g Y S bh .Q G
dG Ya Ye eBay jJ ja GTDG
dG gG JG c .Ge Y FdG
a .d VGh FdG QUh jGh FdGh
G eh VhY CG e jdG j J
jG J Yj ,Gc M M VjdG
S H UG Vh dG a M , e
dG M EG j GRLEH G jGh
,JVhe dG eBay QGSCG e .e
GQdG :e .dG Y jj dG G UN
dG GP jKCG Gh VjdG Gh dGh
GgGh J dG eh jG dGh jQ dG
iL ddh .dCGh aCGh SGh fhdEGh
SCGj b ch ,Yb J EG G g J
JGH Fb b c e M j M je
````j e j .``` FGQ a Jh `` S M G L j
c ````aQc IQ````S ```j fCG e GQ```dG ``````b

EG j WEG Y IQGOEG a SCG{

G Y IQOb Jee T SM
zgZ e IOG

e a J dG bdG
bGSCG Nh ffEG cT
GQh dG GQ e UQ dG
AGOCGh SCG J dG f
eBay cT dGRe ,cdG g
,dG M V MHQCG
!jS %72 g e j M
Y c dG g dG a
?gZ
fCG eBay SCG gCG e
F Y K R CG Y SG
Y e b j j dG
J N e dPh ,ffEG
hCG jhJ CG bGe f
hCG FG b H Y J
J cdG CG EG aVEH .AGdG hCG dG W
N e Je VY IdG YCG UC
c dG e Y H e dG c dG b e
Gjah Gc YJ Fd aJ bdG f h ,VQdG
.G e
SGQH , e jdGh d FdG F f j
Gdh .QGOEG dG c SSCG g eG L{
aCG ej YS e bCG CG NG dG
jW aCGh .eG W iS T
e iJh cdG e CG QhJ CG g eG
zg j
HdG fGE cT FQ - hL fGB

bGeh Gh dG G S h
MJ dG eGh VhdG daCG OhOQ
G S a .ffEG Y be N e eBay
, dG d jFGdG G SG a H j
SdG j CG :MG cCG jCG j CG h
e G e Gh UG Vh dG) QR Y
e hJ .HG jOdG VhdG Y CG (SG
,gdG gCG GP jG Gg
. bG dG I N e d
6
If c JdG ILCa
Y AGT Y ch dh ch 2002 jGa - QGOE G QG

BUSINESS DIGEST

:Q````G
FORTUNE MAGAZINE
2002/12/8
HOW CAN
A DOT-COM BE THIS HOT?
PAGES: 48 - 53

c j Gdh .FbO 6 c Se N GgG Ije J H ,YS 6

.G FY S a Yd jdG je jJ e e je
a M dG bdG fCG g bQN cT eBay L dG ShQdG gCG e
,MG GQhdG J CGHh UQdG Se ffEG cT
EG aVEH ,Y dSCG jJ Yh LddG Y jG J eBay fc
.dG jGh GdG
ee c jd{ cdG CG G jh ,cdH J jS hh ib CG G
Y Y gAYh fCG GHQO fCGh UN .zVQCG S Y IOLe
XH JbY M .GQa dP j QeCG AJ ea ,dG
.YCGh G LQh eYEGh AdGh
G adGh AdG S SGQO EG ij eBay Ea ,QNHh
.IG eGh jG dGh

``````dG I`````G ````a ``j

dG IG j

fhdEG GjH SJ CG b GL a
hdEG jH dSH de j dG T H H
jeCG FdG JGee a j jQc FbUCG EG
GC H .AT dh d Ie dSQ fc .cT h
fh Uh M ,NBG EG MGh e dSdG j DhbUCG
.Y e T a W .(J Qjf) IjL

ASG
Sales and Marketing Management

JLCG ASG Ff AL
:dc

J H VCG F Xh C H h cD j cQ G e %49
.LhdG
.fRh IOjR EG OCG dG V CG GYCG %69
T EG IH G Hhe e e GheJ AdG e %39
.NdGh IdG
%70h %50 dG J GP .Yh jZ AMEG Y
?!GdG Y %40h

dG J dSCG MCG
jdG J e fjdG YGPEG g Qb
GY eY XG ej .d J YLG
dG Gg Y jS QhO dCG FHQCG GM J dG CG
!a

Xe dG
e W .adGh G QGS KQe IjG
QJ fa ,dRe jQhdG G ebEG Xe
MCG T c e hCG dG
M .FGY H XG
jCG XG J Ic IjG
BUSINESS DIGEST
7
G S e QN GbG
!de OdG
2002 jGa - QGO
E G QG

aC
G J
c
Xe
aC
G J
c
Xe

?AY aCG J CG hO
CG SDG Y J gcCGh jQGOEG bGG UCG e
IYb jj Gc Xe J ea .Ge Xe J
dG AY jCG J fEa ,AdGh bdG e jY
.H S
57 e Xe 200 Th ,S bSG SGQO KCG
eY dG Y G JGSG e a ,cT
gQT Y AdG MdG CS .Y RQdG XG j
.ae cT EG fGh dG G XG J
:j e SGQdG Hh
eg Xh ODj X f dG Jj b .1
dG j ,Y XG Gg J GPEGh ,G
dG .d cJ H S eG KCJ
edG QGhOCG J jW Y bG Gg e
XdG jhdG N eh ,XG e cCG OY Y
.XG H QGhOCG OJh
IAc H jG XG j CG AdG j .2
MG G d dG . H dG XG
dSCG Y YEGh ,Xe L IAc Y cCdH
gj dG jQdG eGHh dG Wh QNG
j dG GREG Y YEG J h .XG
.Xe
dG M jUh VGh ee AdG j .3
CG j .MEGh GSG aJ S ch
dG jG XG dG S dG XG j
hCG G XG j CG jh . S
:QJ
````YG
G
d .AdG Qd OG AeR hCG eR
.jb W jH MEG j
Q`````G
How to Lose Your Star Performer Without Losing
Customers, Too.
Neeli Bendapudi - Robert P. Leone
Harvard Business Review.
January 11, 2001

AGOCAGOC
G IQGOE
G IQGOEGG
:zfGO HhCG{ QcdG e QGM
dG dG fGb d ,SdG j{
zJ HK jQGOEG ddGh
.zIOG bh AGOCG V{ iS AT EG
hCG GDdG AGOCG IQGOE jJ :S
GPa ,ac j d ,VGh c
?J
QGOEG f g AGOCG IQGOEG :Y jJ YCG YO :
:g UY KK e jh .fdH j Y
H````jEG `````````jdGh I````````JG ````````jdGh S``````````dG
UdG g CG jh Positive Reinforcement.
.Heh e SCH Jh KdG
gJ ch ,UdG g e e :S
?AGOCG jJ
.e Xe AGOCG M fdG L j SdG :
eh .G AGOCG ie a Y ,AGOCG ja
Y J eh e e ae SdG GgCG gCG
fdG cQe a IJG jdG eCG .HjEG jdG
e XG aGgCG eh ,XG e G
.FGOCG V
?dG AGOCG e eJ c :S
.QGfEG hCG XG jJ gh ,dG aGdG GSH :
AGOCG HJ GPEG GL b EG j Gg d
e JGAGLEG J SDG fc GPEa .QGSH
GAGLEG g CG W AGOCG Qa ,FGOCG j
.YVe

:Q````G
Interview With Dr.
Aubrey Daniels
Performance
Management
Magazine
November 11, 2001

j J b :S
GP AGOCG IQGOEG CG
g ! Y H
g T
?dG
fGb Y e g ,f :
dG fEG dG
Gc SGQOh gQNG
eGh e G
,J SdG .Gh
.J HK fGdG d
P SCG fCG .S
,dG Yh dG
AGOCG IQGOEG J g
CG CG YGNG e

Aubrey Daniels QcdG{

: j FQh SDe g
Performance Management Magazine
g e ,IjT WH :fGO QcO :S
?AGOCG IQGOEH OG
Y ,jJ e a Y SdG j dG SCG g :
.Mh VH dP Gj CG
?dG J :S
e c h SQG h dG :e c :
H Y cCG cf f dH .jNBG Y a f
eCG AGOCG Y d hjG j M ,dG
.Xe d
GPa .d XG M cP :S
V j gh dG G j CG j
?gQLCG
.jJ e j XG dG e jdG g :

.fdH j Y QGOEG f g AGOCG IQGOEG{

jdGh SdG :g UY KK e jh
HjEG jdGh IJG
g CG jh .Positive Reinforcement
zHeh e SCH Jh KdG UdG
J SDG Ea ,j e XG j GPEG d
bWh cJ e jd e c S MCG e a ,e T
Og GPEG :e .dd HjEG aGdG jd c GPEG EG
j dG G EG a S fEa ,dH Xe
EG jdG ODj dG aGdG .jj dh ,Y d
.Ic ce
d PEG XG a f c .S
h T ? HQCG ?JG dG IO j H ? FGOCG
?GPe CG ?dG
eCG IRLEG SCG ICae Y YCG fCG J . :
d ?a e e J a ,cdG GS 5
FGOCG e IFa fCG FGdG AGOCG hP XG NCG
hd cCGh .dG AGOCG hH jhS fC G
fC FS Y Gj CG dG AGOCG
bh h j GP a . Y JC a c
8 BUSINESS
S ,bdG Qh ?dH JCac
ODj d ze M{ ICaG g

DIGEST

2002 jGa - QGO

E G QG

?fSQ jNBG
f a ,dG dG ha e AGOCG IQGOEG QYG d ,f FNCG cC J d ,f VhCG YO :
.YGNG e d gh ,jd jW hCG SCG AGOCG IQGOEGh .VG ef c efh XG

IOjRh IOG jd jCG g J dG IQGOEG jfh dG e jdG g :S

?Gg c H AGOCG IQGOEG jCG ,fEG
.dGh GhOCd J d ,IL dSCG a .AGOCG IQGOEG J e J CG IQGOEG dSCG L CG YCG :
dEG J dG GhOCGh dG aJ AGOCG IQGOEG .dP a j c J d ,a j e EG J dSCG e
.iNCG dG H
?AGOCG IQGOEG jjG e j GPa ,hj c H eCG GO e :S
jdG{ hCG X AGWEG c ,UY e GY ej eY AGOCG IQGOEG j fCG hCG gd j g :
KdG UdG J j ,dc d eCG d .zIJG jdG{ Xe e eG cQj eY hCG ,NB zHjEG
aCGh AGOCG aCG Y a dHh ,dG g AGOCG IQGOEG J fCa EGh ,He SCHh ee f V
.Ff

jQGOEG H

````FG
````G
```dLC
````FG
````G
```dLC
G G
j zJj{ bEG be jQJ jM g zRQCG GL 100{
CG H Fa YH jG g TG bh HdH zchCGLf{
c G HdG AGQRh FQ ehjc dG H SG
UdG JCG jCG dP Hh ,AGQRdG LH MaG
.SG e gZh dhdG GDG d
SQCG CG HdH (dG Y) G Y hCG M M
RQCG GL 100 chGLf W IfG WG ej e We
,TH M H e M EG INCG d CG H ISGc
,dG Z eH dG QH RQCG jRJ WG AYR fGh
H K N WG Qe c hQHSGQJ TjHc dh
Gh dG eRdG GhOCGh dG AGd RQCG GL FG
g ah ,cdG SQe SCJ Yd dG Gg U Ggh
.dG SGQdGh HhQhCG SGQd b SQG
S dh WG IJSCGh IeJ Y a SGQdG J h
d SSCG M Vh gh ,dNH MdGh G AHC jCG
M dG dG e jdG J g eh ,chCGLH jG
.JY Y jG HdG f AY
Y jW Y fGh aY jQdG RQCG GL 100 `dG jMh
f M M JeejhRj dG HdG Jd Me
:j dGh SdG e jdG Gc TjHc a KG bh ,SG
ea OdG j G QgORGh GdG SCJ EG{
Gg QGSH QGjh zOGaCG gCJh SQGG SCJ Y dG
jh ,NBG T CG e cCG (OdG AH) Y cj dG HdG dG
.VG bh M dhdG SSCG M g dG

BUSINESS DIGEST

2002 jGa - QGO

E G QG

QG
.gRCG SH PSCG - dG a f .O
11 U 2002 jj 30 - 42058 OY - GgCG IjL

fhdEG Je c
e fhdEG Je c
?Gh HdG e
?Gh HdG

fh AfEG FKdG GfCG SCG e fhdEG G

Y H dG YdG H .jCG YVh Mh
GPa .FKdG J J CG jCG fhdEG FKdG
e M hCG jdG hCG G e Je d J
?bdG
QGSCH Jeh RL WMEGh GfG b
QJ CGh ffEG Y FSdG OJ CG H .LGMh
e dP e LQGh NGdG eG T
g dh .dG AfCG c JG XG c
.G H

WEGh
dh ,jdGh
e G
QhG c M j b fCG Y ka .G
d f fCG Vj ,G e c Od
eh .G Y WEG Y d dHh QhG c
LQN bQh G Qhe c J CG aCG
.eCG e h
fU YGb gCG gh
L Vh ee T Y J c GPEG -7
:G
fG K ,directory UN e jdG Je
e Ja ,RG GSG GMCG QJ c GPEG -1
dPh , G G g Y sharing cQG UN
H .J NBG eh J e J Y
IQd CG QdG Y dG K IQCdH G jH
.HdH HG jh G NGJ
.Not Shared QNG K sharing QNGh
jdG) JdG LGh Y edG Je J -2
V RH dGh NdG e jNBG d -8
GPEa .dGh d VY j dP C .(J
a .screensaver aG TdG Y Qhe c
ZJh Qe H G Gg J c
J hO Rd cJ e Ia H J TdG
d AJ CG aCG a J jdG Y Vh
hCG bO Y jJ H IdG g j h)
G Vh e kH ,zc QT{ TdG Y dO
G gAGQh J TdG J eYh .(KG
.ec
HH EG G EG Nj CG FGd h G
hCG (fe UGbCG) jO Y edG Je MCG -3
.aG TdG Qhe c
EG edG Je SQCG hCG .(FV UbCG) O S
ee e hc j .G UN Xh -9
j dG Hh . a MGh h dEG j H
e aGj MGdG RG L feEG RhjdG f
dG RL CG e G h NdG
log on Nj ea .e e cCG J
RhjdG f d Vj H UG QhG c G
.ffEG Y
,d jh g gOj dG dG
MG ,G QNCG edG Je d -4
.iNCG J NBG J H
GHh ,read-only a IAGdG H
Y edG Je L Vh h
dh Y j CG e C
e GPEG N hO ,(J jdG) LGdG
G A NEG d c . a j dG
UN e Qhe c d NG
.TdG Y J c Mh
e GPEG log off e J CG Y) H
OQhdG efH J dG d dH -5
.(RG Y Z MCG L
OGYEG QN XJ dG
,edG Je MCG ANG cG GPEG -10
Fb e Gg jh ,FJ WMG f
S aG .CN e kGMCG CG G a
WMG f AGLEG) K (M) K (GhOCG)
a ,Y HGh recycle bin G
.(kehO
:Q````G
J CG OJh .g CG G
c) Vh HdG FdG f e -6
a b dG dG f dG Keep your data safe from Qhe ch G d (Qhe
wandering PC guests.
dG MG G JG H ,G
.G Y jdH d
By Stephen Bigelow.
10
jc C .SCG Y J Id
QhG c Jh
PC FILES
Winter
2001
L M j J e
dG V G

BUSINESS DIGEST

Pages: 30 - 32.

2002 jGa - QGO

E G QG

14 `````````fdG `````FY
14 `````fdG `````FY
a CGdG cQT ,M :SQG b .H dG
:db K ,b IdG OOJ .JYe f
:g dG fdG FY CG YCG
.dG Y IQdG .1
.hdG Y IQdG .2
.dG Y IQdG .3
.dG Y IQdG .4
.G Y IQdG .5
.dG Y IQdG .6
.G Y IQdG .7
QdG CG H Qf fCG g edG dG CG hj
H f fC ,e bf e j GHEH FGO hj
YCG M gh ,SdG dG eCG .jH hj gh
fEG U dG FdG EG f fCG a ,FdG
Jh fS dG N dG FdG YCG fh ,Y
AH Y JYS dG FdG gh ,f fEG
.iNCG FdG

fdG FY{ J Fb Ghj CG HW e SQG W

W dG SCG .e c f Lh e zdG
aNG e ZdHh .Fb VY dW c e SQG
YCG Y M ddG FdG CG EG ,CGdG IjdG
:GUCG f
.IG eGgCG .1
. J .2
.fH jG H .3
.H Ib .4
.dG dG QS .5
.G HH FGM .6
.FG GH H.7
NCJ ddG iMEG CG SQG M ,GUCG L AKCG
`````L `g{:`````ddG P`````SCG CS .bQh J
FY j e CG a ,dP hj :da ?zIYd
dG FdG e dG a ,bdG Lh Y dG fdG

``````adG
GQSGh
j`````dG
hM
adG GQSGh
jdG
hM
fjh eL fBG QcH ce
Y jd bdG M d{ :b adG GQSG cT je e (eL fBG QcH) je LG AKCGh 1999 jHCG
jG JQG .geCG a b e ej dG HdG cT iMEG CH ALa H LG Gg H .zadG HdG
IQU d dh WQG SGG XJ Y de jje KK ah ,QdG Y dG M bhCGh
.cdG
?dH M dG a
jYG AdG e dG QhH L dGh ,AdG MCG P&G cH aG de L
e jb e eBG e e QGJ dG g fc .dH jdG e Y d
eG EG Ud Uh jJ Xe T SGG ADg fG .cdG e
Y fCGh dG Y WQH P&G aYG .fj cT Y j dG
.dG fG
jQdG JeY YJ dh fj ee j e d SCG Gg P&G eSG
jj Vh M P&G cd Gc M dG Y M .(RQdTfBGg) e ahG
fCG UCG P&G d .MHQCGh gQSCGh cJh Unilever jdG eG c Y
:ddG GQGdG Y SCG cdG H VhJ M K ,fdG J

:Q````G

P&Gs Secret
Agent Men
Fortune Magazine
September 6, 2001
Geoffrey Colvin
Pages: 16 - 18.

.cdH iNCG bCG dH jdG b Xe Qc H XJ P&G J

.2003 jf b dH jdG jL e CG QGUEH P&G J
cT QNEGh dH jdG P&G YCG N LG j dK W j
.jQ QGSCG jCG bS Y e cCd H Unilever
.G g M j GPEG Unilever cd jJ GQhdG je P&G aJ
ihY fG bh .ST GUh aJ bdG cdG dGR a .W GN eCG hj
?GjL jQGOEG a SSG J a .cdG EG hdG e ObG dG

BUSINESS DIGEST

11

2002 jGa - QGO

E G QG

jQGOEG GgG
gG
````````jQGOE
jT jQGOEG If
:Y QJ
dG YE d HdG cdG

(````T)

zAT c g dG{
c dDeh dG QGOEG PSCG zOgGH{ QahdG db HdG IQdG
QSGh dDc e J JCGL Y j c .G Y adG
CG H IjL IH IjL cT IQGOE LdGh ,Y c jG j
gcCGh IQGOEG c b Y jd Ne g IQdG g .dG RhL
.dG dG e
Self Matters: Creating Your Life From Inside Out

:T Fe
.dG IQGOEG jQhO IJe aCG
.a cG Y RJ

jdG FQ
OdG f

j
QhdG eCG
MCG Y Sj

J
aJ OY OY

jdG jQJS
Uh IeCG
aQ f
GTd
zQGOEG QG{

zT{ cT
IgdG - 4002 .U
.. - 11727 :f je
20 2 2633897 :J
20 2 4036657 :J
20 2 4025324 :J
20 2 2612521 :ca
03 4254353 :jQSG e

:JG
5510492 : T -OQCG
Y - 5515636 - 5534291
AU 206949 : f S - dG
6743449 : d - hH - OGe Y
4749887-4749929: VjdGQOe cT - jOdG
6521147 - 6504053 : IL QOe cT - jOdG

Qd NGdG e JM J c
Hc b e b f Y gh ,dG zhce a{ c hCG jd
H c e gCG bCG h j a dh , L f
CG zhce{ ij (T Fe) .jG
,g ah g cG e UCG GQh L J
ZU Y fYJ IQL ib Y fC aCG
Shce{ jh .J CG d j c JM
e c IQb hCG zdG M IM{ j e Y
.H JM SCG J Y
cG iS Y e .jd H dG Ia
hCG G NGdG T hCG zUCG JGP{
Y e dGh jdG AYCG J CG b Y c dG dG
dCJ bh FY IhQP fEG g UCG da .Gh G
.G YGHEG GYh
dG dG .NdG dG ,UCG dG e dG Y
fCG e c j eY dG Gh dGh MEGh gdG U
dGh NdG dG Hh .j CG jj e j
g UCG dG CGh RGe Z hCG ec Z fCG e c j UCG
.H bGdG
LSGh T IOS e c Yjh ,MGUh H dDG j
ffEG j CG Hh H dG NdG JGP e dGh UCG JGP
.Y
Now, Discover Your Strengths
``Jb f cG ,
B G
.fEG LGj CG dG G UCG e g dH jNBG IQGOEG
ScQe{ j zBG Jb f cG{ c
j GjL Ne zc dfhO h cH
.Jb f dGREG e H jNBG Ib f jJ
fhdEG GQNG GYCGh d S 34 dDG b
N ibCG j CG d j e c Yj
dG g eCG e .T IRQH S
G - YG - dG jS - QG - G)
Gg GSH .(Ggh .. G - G SDe AH jdG OQGG hje j QNG
G SG LdG Vh FJ H S fC IdG Y IJe
,Yh .Sh gGe e a e ibCG fEG c je SG
Y jjG Yj (StrengthFinder edG idG Tc) QNG Ea
.jCG e edG gGeh dG gGe cG
GcDj gh .dG Gg IQGOEG Y e cCG HdG g Gg
.zdG ec AT c{ :OgGH de