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    Luana Sorgini
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    A SWOT analysis is a standard way to analyze a company's market position by examining its strengths, weaknesses, opportunities, and threats. It identifies the company's internal strengths and weaknesses as well as external opportunities and threats in the marketplace. Questionnaires can be used to collect information from consumers about their needs, trends, buying patterns, and opinions of competitors to inform the SWOT analysis and guide the company's marketing strategy and product development.

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    slide lingua inglese 2 unich facoltà lingue. aa 2010-2011

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    slide inglese 2

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    A SWOT analysis is a standard way to analyze a company's market position by examining its strengths, weaknesses, opportunities, and threats. It identifies the company's internal strengths and weaknesses as well as external opportunities and threats in the marketplace. Questionnaires can be used to collect information from consumers about their needs, trends, buying patterns, and opinions of competitors to inform the SWOT analysis and guide the company's marketing strategy and product development.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    14 views8 pages

    Slide Inglese 2

    Uploaded by

    Luana Sorgini
    A SWOT analysis is a standard way to analyze a company's market position by examining its strengths, weaknesses, opportunities, and threats. It identifies the company's internal strengths and weaknesses as well as external opportunities and threats in the marketplace. Questionnaires can be used to collect information from consumers about their needs, trends, buying patterns, and opinions of competitors to inform the SWOT analysis and guide the company's marketing strategy and product development.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
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    SWOT analysis

    A standard way to analyse the market position of a company is by a SWOT analysis. STRENGTHS: WEAKNESSES OPPORTUNITIES THREATS

    Why is it done? Consumer needs Trends minimize risk Buying patterns advertising campaign Competitors Questionnaires are useful to collect information

    Strenghts/Weaknesses
    Strong points about a company; Market share Know-how Skilled workforce Good reputation Modern production technology Efficient manufacturing service Weak points Small market High levels of debts Weak management Untrained staff Poor industrial relations outdated equipment or production methods lack of R&D (research development)

    Opportunities/Threats
    Future chances New markets Growth (global economy) Developments in technology Future dangers Market saturation Slowdown (recession) Rising interest rates Success of competitors Changing consumer tastes Political problems

    Product
    The word product does not just refer to manufactured products. It includes financial products and services. A product is the result of R&D Features(quality)

    Marketing strategy 4 ps
    A companys marketing strategy depends on many things Financial resources Customers needs Market share SWOT analysis Competitors (differentiate product/service)

    Constraints
    A constraint is something that limits or restricts your freedom of action.

    Constraints
    Internal: Financial Personnel Market position production External Competition Changes in society Changes in politics Changes in technology Changes in the economy

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