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    Presentation On Attitudinal Models: By: Payal Gupta

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    Mj Payal
    The document presents an overview of different attitudinal models, including the tri-component model consisting of cognition, affect, and conation components; single-component model representing attitude as a single dimension of affect; and multi-attribute model examining attitudes toward objects and behaviors. It also discusses the attitude-toward-ad model and provides examples of ads for products like Tata Safari, Pulsar 220, and CEAT tires to demonstrate how attitudes influence responses to advertising.

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    Presentation On Attitudinal Models: By: Payal Gupta

    Uploaded by

    Mj Payal
    46 views14 pages
    The document presents an overview of different attitudinal models, including the tri-component model consisting of cognition, affect, and conation components; single-component model representing attitude as a single dimension of affect; and multi-attribute model examining attitudes toward objects and behaviors. It also discusses the attitude-toward-ad model and provides examples of ads for products like Tata Safari, Pulsar 220, and CEAT tires to demonstrate how attitudes influence responses to advertising.

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    Attitude Models

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    The document presents an overview of different attitudinal models, including the tri-component model consisting of cognition, affect, and conation components; single-component model representing attitude as a single dimension of affect; and multi-attribute model examining attitudes toward objects and behaviors. It also discusses the attitude-toward-ad model and provides examples of ads for products like Tata Safari, Pulsar 220, and CEAT tires to demonstrate how attitudes influence responses to advertising.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    46 views14 pages

    Presentation On Attitudinal Models: By: Payal Gupta

    Uploaded by

    Mj Payal
    The document presents an overview of different attitudinal models, including the tri-component model consisting of cognition, affect, and conation components; single-component model representing attitude as a single dimension of affect; and multi-attribute model examining attitudes toward objects and behaviors. It also discusses the attitude-toward-ad model and provides examples of ads for products like Tata Safari, Pulsar 220, and CEAT tires to demonstrate how attitudes influence responses to advertising.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
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    Presentation

    On Attitudinal Models
    By: Payal Gupta

    ATTITUDE

    Attitude Model
    Tri Component Single Component Multi Attribute

    Attitude towards ad model

    Tri Component

    Conation

    Cognition

    Affect

    The Cognitive Component


    Direct Experiences Related Information From Other Resources

    Knowledge & Perceptions


    Beliefs Emotions & Feelings
    PS3 X Box

    The Affective Component


    Emotions & Feelings Influence Action

    The Conative Component


    The actual behavior which is formed by the cognition and affective components. I definitely will buy it I probably will buy it I am uncertain whether Ill buy it I probably will not buy it I definitely will not buy it

    Single Component
    Attitude represents a single dimension of affect for or against a psychological object. Object

    Will do
    Wont do

    Multi Attribute Model


    The attitude-toward-object model The attitude-toward-behavior model

    The theory-of-reasoned-action model

    The attitude-toward-object Model

    Attitude Object : Car

    Different Attributes Type Price Speed Sporty $X Higher Classic $Y Lower Higher 3-4 Months

    Mileage
    Booking Period

    Lower
    1-2 months

    Resale Value

    Lower

    Higher

    The attitude-toward-behavior Model

    The theory-of-reasoned-action Model

    Subjective Norms

    Final Behavior

    Attitude-towards-the-ad Model

    TATA SAFARI PULSAR 220

    CEAT TYRES PHILLIPS GROOMING RANGE Drying Pads

    Thank You

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