SOCIAL MEDIA TRANSFORMERS

THE NEW FINANCIAL WORLD!!!

Presented by: Ahmed Buhazza @_buhazza http://www.facebook.com/ahmed.buhazza

Why Social Media Trend in Financial Sector Our Role Way Forward

Why Social Media

Internet has roughly twice the influence of television on consumers

Internet is at the center of the decision-making process of consumers Dave Senay, Fleishman-Hillard 4

"Once every hundred years, media changes. The last hundred years have been defined by the mass media. In the next hundred years, information won't be just pushed out to people: it will be shared among the millions of connections people have." Mark Zuckerberg, Facebook founder (Rolling Stone, June 26, 2008)
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Three Dimensions of Change

Technology Changes
Faster speeds and mobile Content is eternal and sharable New tools make everyone a content creator Media is modular

Behavioral Changes
Everyone has a voice New communities are forming Time shifting Information is freeInformation overload

Business Model Changes

Fragmenting channels Traditional media is being absorbed and changed Loss of control over brands

For the first time the consumer is boss, which is fascinating, scary and terrifying because everything we used to know will no longer work
Kevin Roberts, chief executive of Saatchi & Saatchi

Trends in Financial Sector?!

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HR Social Media Enabled

Talent Acquisition, Research, Segmentation, Automated Hiring, Cost Reduction, Speed, Free to Keep, 24x7
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New Alternative Business Models

Peer to Peer lending is here

Peer to Peer Insurance is coming

P2P B2B

Friendsurance First P2P Insurance Concept Launched!!!

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Monitoring! Is a new Role

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Our Role
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God Bless us with this Mess!

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Ignore it!

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The rate of internal change must be greater than the rate of external change, or the company will fall behind" Jack Welch

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Innovate FSI to regain Trust

Utilize Social Media

It is not only Media

It is Social Media

Principles

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Evaluation
> Google analytics > Hitwise

> Coremetrics
> Fireclick > Radian6 > HubSpot

Way Forward...

> Omniture > Blog Pulse

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Privacy

Effectiveness

Social Convergence

Challenges

Social Analytics

Mobile

Social Search

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KYC

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Social Monitoring

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Social Multimedia Blogging Social networking

MicroBlogging

CRM Suites with Social Media Integration

Tools Mix

Info-Tech Research Group

Social channel managers
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Social channel aggregators

KYC KYF

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Integrating Social Web Solutions with Existing Back-ends

Security
User Ids: Agent & Customer sync issue user Id, suspension Handling anonymous user interaction

Communication

Email, SMS, Chat, Telephone

Web Language Support

Java, .Net, Open Source (PHP)

Database Support

Oracle, DB2, MS SQL Server, My SQL

Device Support

PCs, Tablets, Smart phones, Hand Phones (SMS) Back Ends, 3rd parties point to point or central control? Data standards ACORD ? Who follows who? XML Web Services, MQ Messaging, Direct Database access EAI gateways

Connectivity

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Is it time for a Chief Social Media Officer?

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Strategy Process People

Integrated
Technology

Vision

Mission

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Evaluation
> Google analytics > Hitwise

> Coremetrics
> Fireclick > Radian6 > HubSpot

Looking ahead...

> Omniture > Blog Pulse

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Web x.0; x

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Culture

Process

Strategy

Communication

Technology

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Take an Action before it is Too Late..

Thank you

www.facebook.com/ahmed.buhazza @_buhazza