GROUP MEMBERS : APURVA CHAUDHARI (14) GIRDHAR MOHATA (21) KUMAR ABHISHEK (36) VIKAS KALANI (99)

INTRODUCTION
IMPUSIVENESS IMPULSIVE PURCHASE IMPULSIVE SELLER

KREMMER FOODS ACQUIRED GREEN FOODS FUNSIP WAS LAUNCHED IN 1984 CAPTURED 33% OF MARKET SHARE FACED DOWNFALL DUE TO NON AVAIBILITY TO THE CUSTOMERS SHORTAGE OF RESOURCES OUT FROM THE MARKET AFTER 10 YEARS, TO RELAUNCH FUNSIP

DISTRIBUTION STRATEGY o Selection of Retailers o Selection of Place SEASONAL DEMAND LOGISTICS

NO SEGREGATION OF DEPARTMENTS
FAULTY SELLING STRATEGY NEGLECTING COMPETITORS FINANCIAL SITUATION

Separate Business Units Varieties of Products

Outsourcing & Venture

Focusing on various segments of Society Holistic market survey

New offering Realization process Defining the value networks