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  • What Is Analytics?: Modeling Exercises

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    Rohith Nair
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    This document discusses modeling exercises for three companies. It outlines providing variables, time intervals, modeling approaches, and implementation plans for HUL to predict Lux soap sales based on TV ads, WIPRO to assist with salary decisions for experienced hires, and StanChart to approve credit card applications.

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    This document discusses modeling exercises for three companies. It outlines providing variables, time intervals, modeling approaches, and implementation plans for HUL to predict Lux soap sales based on TV ads, WIPRO to assist with salary decisions for experienced hires, and StanChart to approve credit card applications.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    23 views3 pages

    What Is Analytics?: Modeling Exercises

    Uploaded by

    Rohith Nair
    This document discusses modeling exercises for three companies. It outlines providing variables, time intervals, modeling approaches, and implementation plans for HUL to predict Lux soap sales based on TV ads, WIPRO to assist with salary decisions for experienced hires, and StanChart to approve credit card applications.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 3

    What is Analytics?

    Modeling Exercises

    Modeling

    - Provide required variables (dependent and independent) - Time interval and duration - Modeling approach - Implementation plan

    Governing Question
    Case1:- HUL would like to predict the sales of LUX based on TV advertisement planned for next year. Case2:- WIPRO would like to build a model to assist salary fixation as they hire experienced employees. Case3:- StanChart would like a model to make approval decision of credit card applications
    3

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