1

1.

2.

3.

4.

1.
2.
3.
4.

Business Administration |

SOCIAL RESPONSIBILITY AND

Business Administration |

5.1
Business Administration |

: (2552); Corroll. A :
1991
1.1 (Economic
Responsibility)


















1.2 (Legal
Responsibility)

Business Administration |

1.3 (Ethics
Responsibility)

.. 2525

Business Administration |

1.4 (Voluntary
Responsibility)

Business Administration |

1)
(Health and Welfare)






2)
(Quality and Services)

3)
(Information and Education)






4)

(Environment)

5)
(Religion and Culture)




6) (Human
Rights)



Business Administration |

(Rights) (Expectations)
(Claims)

2
1. (Primary Stakeholders)

Business Administration |

2. (Secondary
Stakeholders)



/

Business Administration |

10

(Ethics)

Business Administration |

10

11

1.
(Customer)

1.1

1.2

1.3

1.4

1.5

2.
(Product)

2.1




2.2


(.)

(.) (ISO)
Business Administration |

11

12

2.3

2.4


2.5

" 2 "
"
"
""
2.6
2.7

2.8

3.
(Competitor)

3.1

3.2


3.3

3.4
4.






Business Administration |

12

13

4.1

4.2


4.3

4.4

4.5

4.6

4.7

5.
(Employer)




5.1

5.2

5.3




5.4

5.5
Business Administration |

13

14

5.6

5.7

5.8

5.9

6.
(Society)

6.1



6.2


6.3

Business Administration |

14

15

6.4

6.5



6.6

7.

7.1

7.2

7.3

7.4

7.5

win win
Business Administration |

15

16

4

2

1.

Business Administration |

16

17

3.

4.

5. (Ethics)


2.

Business Administration |

17