History After World War II Japanese market was in miserable condition because of the shortage money and fuel,

but Japan was still in need of basic transportation. Honda, utilizing its manufacturing facilities, attached an engine to a bicycle that created a cheap and efficient method of transport. Since the foundation of Honda Motor Co. Ltd. in 1948, Honda has grown to take a leading position in the fields of motorcycles, automobiles and power products. In the global market, Honda is the worlds largest engine manufacturer and market leader in motorcycles. Honda has been operating 120 manufacturing facilities in 29 countries and employs 167,231 people worldwide. Honda has expanded in main markets following: 1959 American Honda Motor Co., Inc. established (Hondas first overseas subsidiary). 1964 Asian Honda Motor Co., Ltd. (Thailand) established 1965 Honda (U.K.) Limited established in London (the first market of Honda in Europe) 1971 Honda Motor does Brazil Ltda. established in Sao Paulo (presently Honda South America Ltda.) The key point lead to Hondas success is the continuous innovation that was found by Mr. Honda as a basis. Today Honda stands as the largest motorcycle manufacturer and the 9th largest automobile manufacturer in the world. The market share of Honda until now is 10.2 percent and it is ranked as No. 5 in U.S (the most particular/ fastidious market). Honda Company also becomes a technological force in the motorcycle and automobile industries in Asia, Europe, and North America. In 2006: Honda Aircraft Company begins sales of its HondaJet Advanced Light Jet. HondaJet was also selected by Popular Science magazine as the winner of the publication's 2006 "Best of whats New" Award in the Aviation & Space category. Honda Philippines begins mass production at new motorcycle plant Integrated three dealer channels into one Honda brand Honda establishes subsidiary in Ukraine