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Brand Positioning of Maggi
Brand Positioning of Maggi
Brand Positioning of Maggi
established itself as a
B-R-A-N-D
Presented By :
Aditya Gupta Bhawna Dudeja Kritika Verma Sriprakash Urvashi Sahni
MAGGI
ORIGIN
Late 1800s : Industrial Revolution in Switzerland created
factory jobs for women SPWS asks Julius Maggi to create a vegetable product
QUICK TO PREPARE, EASY TO DIGEST 1863 : Julius Maggi came up with a Taste Enhancer formula 1882-83 : First launch of Maggi brand of instant foods 1947 : Maggi merged with Nestle
MAGGI
PROMOTIONS
BRAND EXTENSIONS
SAUCES NOODLES SOUPS HEALTHY
MAGGI
MAGGI
ADVERTISING
OOH advertising Partnering with Colleges fests & other events Wall Murals and display ads.
SOCIAL MEDIA
Facebook, youtube and Twitter are the mediums used. Maggi clubs
MAGGI
TELEVISION
but is finding it difficultlac +leverage the sameBachhans video)in social whooping 10 to (currently Amitabh performance displayed likes.
lot of fun.
Campaign like tell Media created your khushiyan a They do understand the Social how youLandscape but require in 2 minutes with maggi already existing promotional dedicated team to support its and earlier they had the campaign to of activities. isguess the taste andthe maggi. The username @maggi_noodle the page is headlined Maggi Noodles
Maggi noodles has been its flagship product and the largest sales
Their Twitterthe company. Nestle has diverted its attention to driver for account has 56 followers .
promoting Maggi, more than its other offerings ,i.e: CerelacG Ietc. MAG
10
30
MAGGI
11