' '

2012

:

()Display


()Display

:

 ?
display , .
,
.
.

 5 -:
.1 - ' '.
.2 - Direct Response , '.
.3 ( ).
.4 ( ).

.5 .Earned Media & Buzz

 .1

,
60.


!
'
-
.

700,000 -

 .2
Direct Response

Direct Response
1.33 ( ,)RU ,
4.

148,000 .
:RU - CTR CTR
( 5% .)real users
- ,
.
187,127 .

394,000 .

 .3
-
(* )


1.33 , 30% -
2 .
50% - .


( )engagement rate
- 135% -
20-34


( )engagement rate
,

 .4

*

) ,
.
: ,

100,000 , 3,910.

2,417 .


" : / /?"

16% - .
, 22% - .

21%

'

, .
( , ').



" : ?"

43% - , 29%
, .



" : ?"

, .

68%
59%
48%

52%

41%

32%


" : ?"
56% ,
34% .

66%

56%
44%
34%


" : ?"

93% .



" : , ?"
36% ,
43% .20%

60%
54%
43%
36%

2%

2%

1%

2%

Earned Media .5

280,000
Youtube
72

50,000

41,817

72

, .

, ' '.

,
'
"
gal@irating.org.il