INTEGRATED MARKETING COMMUNICATION

Presentation on ADVERTISEMENT ANALYSIS

Presented To: Prof. Vikas Jadhav

Presented By: Khushboo Kesari SYMMS A30

TELEVISION ADVERTISEMENT

OLAY TOTAL EFFECTS

OLAY TOTAL EFFECTS

Parent Company
Procter and Gamble

Category
Sector Tagline/ Slogan

Personal Care brands - Skin care

FMCG

Fight 7 signs of aging

USP

Keeps the skin younger with aging of the body

STP
Segment
Personal care anti aging cream

Middle aged and younger women above 25 years of age of higher middle Target Group class

Positioning

Prevents aging as well as makes one look younger than her age

COMPETITORS

MAIN OBJECTIVES
To create Brand Awareness To create interest among customers.

Focus on quality
Primary market objective is to achieve more than 10,00,000 pc of sale.

To capture 10-15% of the market share initially.

ONLINE ADVERTISEMENT

JABONG.COM
Owner Rocket Internet

Sector- E-Commerce
Category Lifestyle Products/Fashion

Rank 3rd
Slogan Delivering lifestyle

STP
SEGMENTATION Online Marketing Fashion Market Literates Young generation
Cheaper Price

TARGET MARKET

POSITIONING

Competitors

PRINT ADVERTISEMENT

Amul Butter
Parent Company Amul Category Sector Tagline/ Slogan Butter Food Products Utterly Butterly Delicious; The Taste of India

USP

Most trusted butter brand in India

STP
Segment Target Group
Positioning
Health and quality conscious people
Lower, middle and upper class people Taste of India Tasty Butter for people of all age groups

Competition