See Page 11 For Group Discount Information

Focusing On The Operational, Risk And Business Issues Surrounding Reference Data Management
FIMA represents a singular point where the underlying symptoms that contributed to the failure of the financial system meet transparency, timeliness, and comprehensiveness of data

March 21-23, 2011

Bridgewaters, New York, NY www.fima2011.com

Over 17 Brand New Speakers Including:

Northern Trust: Nick Helton, Global Head of
Security Reference Data

RBC Capital Markets: John Mulholland, Global Head of Reference Data

Hartford Investment Management Company: Timothy Ryan, Vice President, Head

Reasons Why You Cannot Afford To Miss FIMA 2011

Cutting-Edge Content: It is increasingly important that data managers understand and leverage the knowledge of data consumers enabling them to better align with the business, risk and compliance. Interactive Format: You cant put a price on the value of networking and brainstorming. Our roundtable discussions allow the attendees to be more candid about the challenges they face, and give them the opportunity to walk away with fresh ideas. New Speakers: Over 17 brand new participants on the agenda means even if youve attended FIMA before, youll take away brand new perspectives. Workshop On Data Quality: How are you improving your data if you dont have the means to measure improvements? And what are the keys to establishing an effective data quality program? Join our first ever Data Quality workshop hosted by RBC Capital Markets. See page 5 for details!

of Performance Measurement

Fidelity Investments: Sean Howell, Vice

President, Data Management Services

MF Global: Kenneth M. Brady, Senior Vice President, Chief Data Officer HSBC: Duane C. Good, Head of Risk Systems &
Projects

BMO Financial: Richard Livesley, Head of

Governance, Quality and Metadata

Barclays Capital: Guillaume Complainville,

Director, Global Head of Strategy & Change for Reference Data

BNY Mellon: Yekaterina Sheremetyev, Vice

President, Head of Data Quality Office

Wellington Management: Peter Fever, Vice

President, Investment Systems

Societe Generale Securities Services:

Olivier Rose, Head of Projects and International Data Management
Organized by:

Sponsors:

Stay Ahead Of The Curve

Register Today:

Call: 1.888.482.6012 or 1.646.200.7530 Fax: 1.646.200.7535 Email: fima@wbresearch.com Visit: www.fima2011.com

AGENDA GLANCE
21 DAY 1: MONDAY, MARCHRISK WORKSHOP DAY DATA QUALITY &
8:15 8:45 9:00 Continental Breakfast & Registration Chairpersons Opening Address Creating A Security Reference Data Quality Program - Where Do I Start? Nick Helton, Global Head of Security Reference Data, Northern Trust Panel Discussion: Effectively Managing Data Quality Across The Enterprise Brian Lane, Senior Vice President, PME Product & Pricing, Bank of America Merrill Lynch; Thomas C. Crimmins, Managing Director, Risk Information, JP Morgan Chase; Yekaterina Sheremetyev, Vice President, Head of Data Quality Office, BNY Mellon 11:10 Kickoff of Interactive Roundtables (First 2 Tables) 12:00 Lunch For All Attendees 12:50 Continuation of Interactive Roundtables (Final 2 Tables) 1:40 Co-Presentation: Exploring Business And Technical Aspects Of Going From A Legacy Hierarchy System To An Enterprise MDM Solution Levert James, Director, Counterparty Risk Information Management, Fannie Mae; Rong Hua, MDM Team Lead, Fannie Mae Refreshment Break & Networking Opportunity Data Quality Workshop: Operationalizing Your Data Quality Program Getting To Day One Paul Childerhose, Associate Director, Securities Data Services, RBC Capital Markets; Ryan Koershuis, Partner, Helios Group End of Day One

AT-A

9:35

2:15 2:35

10:10 Refreshment Break & Networking Opportunity 10:35 Supercharged Analytics Rick Miller, Vice President, Credit Risk Data Solutions, CIBC 5:35

DAY 2: TUESDAY, MARCH 22& BUSINESS ISSUES (PART 1) OPERATIONAL, RISK

8:05 8:40 8:45 9:00 9:35 Continental Breakfast, Conference Registration & Opportunity To View The Solutions Zone Welcoming Remarks Jarrett Spagnoli, Executive Director, FIMA 2011 Chairpersons Opening Address Improving Reference Data Quality Through Six Sigma Sean Howell, Vice President, Data Management Services, Fidelity Investments New Consumer-Centric Business Models; Getting Clients The Data They Need Dale Richards, President, North America, First Derivatives 2:45 1:05 2:00 2:10 Lunch For All Attendees Chairpersons Afternoon Address Transforming Data Into Valuable Enterprise Business Intelligence Timothy Ryan, Vice President, Head of Performance Measurement, Hartford Investment Management Company Co-Presentation: Effective Data Strategies To Manage Enterprise Risk Ravi Vaidyanathan, Vice President, Asset Management & Capital Markets, Hexaware Technologies; Ravi Varadachari, Global Head, RiskTech, Hexaware Technologies Afternoon Roundtable Discussions Refreshment Break & Opportunity To View The Solutions Zone Panel Discussion: Building A Strategy For Managing Global Legal Entity Data That Meets Your Risk And Compliance Standards John Bottega, Chief Data Officer Markets Division, Federal Reserve Bank of New York; Vik Delory, Vice President, Enterprise Data, Morgan Stanley; John Place, Product Marketing Manager, Standard & Poors Taking A Risk-Based Approach To Establishing Customer Data Integration Richard Livesley, Head of Governance, Quality and Metadata, BMO Financial FIMA 2011 Happy Hour End of Day Two

3:20 3:45 4:15

10:10 Establishing An Integrated Data Framework For Managing Risk Duane C. Good, Head of Risk Systems & Projects, HSBC 10:45 Refreshment Break & Opportunity To View The Solutions Zone 11:25 Panel Discussion: Exploring The Current State Of Data Management John Bottega, Chief Data Officer Markets Division, Federal Reserve Bank of New York; Amy G. Harkins, Senior Vice President, BNY Mellon Asset Servicing, BNY Mellon; Nick Helton, Global Head of Security Reference Data, Northern Trust; Rick Wilson, VP of Sales, Trillium Software 12:00 The Data Management Regulatory State Of Affairs Mike Atkin, Managing Director, EDM Council 12:35 Morning Roundtable Discussions

4:50

5:25 6:30

DAY 3: WEDNESDAY, MARCH&23BUSINESS ISSUES (PART 2) OPERATIONAL, RISK

8:15 8:45 9:00 Continental Breakfast & Opportunity To View The Solutions Zone Chairpersons Opening Address Pulling Your Reference Data Strategy Together Guillaume Complainville, Director, Global COO for Shared Services and Head of Strategy & Change for Reference Data, Barclays Capital Panel Discussion: Creating A Five Year Roadmap Towards EDM Kenneth M. Brady, Senior Vice President, Chief Data Officer, MF Global; Peter Fever, Vice President, Investment Systems, Wellington Management; John Mulholland, Global Head of Reference Data, RBC Capital Markets 12:25 Panel Discussion: The Convergence Of Data & Emerging Technology Olivier Rose, Head of Projects and International Data Management, Societe Generale Securities Services; Peter Fever, Vice President, Investment Systems, Wellington Management 1:00 1:50 Lunch For All Attendees Panel Discussion: Integrating Your Data Post-Deployment Of Your Securities Master John Simeone, Director, Product & Pricing Information Systems, Bank of America Merrill Lynch; Ross Brightman, Manager, Data Operations, Wellington Management Company Panel Discussion: Assessing The Cost Vs. Performance Model Of OffShoring/Outsourcing Data Operations David Goldberg, Managing Director, BNY Mellon; Mark Januszka, VP EDM Regional Head Americas, HSBC; Olivier Rose, Head of Projects and International Data Management, Societe Generale Securities Services Data 2021: Opportunities And Challenges Over The Next Decade Thomas C. Redman, Ph. D., the Data Doc, Navesink Consulting Group Final Refreshment Break & Opportunity To View The Solutions Zone End of FIMA 2011 9:35

10:10 Market Transparency & Standards In Reference Data Francis Gross, Head of Division, External Statistics, European Central Bank 10:45 Refreshment Break & Opportunity To View The Solutions Zone 11:15 Panel Discussion: Lessons Learned Reducing Risk, Increasing Transparency, And Improving The User Experience In Data Management Larry Scott, President North America, Ness Technologies 11:50 Data Governance The Next Generation & The Increased Expectations Tom Llaneza, VP Data Governance Operations & Programs, GE Asset Management

2:25

3:00 3:35 4:00

Call: 1.888.482.6012 or 1.646.200.7530 Fax: 1.646.200.7535 Email: fima@wbresearch.com Visit: www.fima2011.com

Table Of Contents:
Who Will You Meet At FIMA? ..................below Conference At A Glance ..................................2 Data Quality & Risk Workshop Day ...............4-5 Operational, Risk & Business Issues (Part 1) ...6-7

Dear Colleague, Data is critical to everything financial institutions do. But for years, data organizations have been stuck in the back office, unde r funded and underappreciated. Now that the financial crises exposed financial institution s to unprecedented levels of risk, data has emerged to the forefront of corporate strategy initia tives. John Bottega, Chief Data Officer

Operational, Risk & Business Issues (Part 2) ...8-9 About The Sponsors ......................................10 About The Media Partners .............................10 The Solutions Zone ........................................11 Conference Pricing & Team Discounts ............11 Hotel Information ..........................................11 Registration Form ..........................................12

FIMA delivers a uniquely clear focu s on

Markets Division, Federal Reserve Bank

reference data challenges.

of New York

FIMA represents a singular point whe re the underlying symptoms that cont ributed to the failure of the financial system mee t transparency, timeliness, and com prehensiveness of data. In order to better manage and reduce risk, financial institutions will need to improve the quality of their data, and improve the tools and processes that they use to manage it. One place for financial institutions to start is FIMA 2011. FIMA focu ses on the operational, risk and business issues surrounding reference data management. Atte nd the event, and youll have access to the brains of over 40 market leaders as they deliv er case studies, participate on panels, and engage audience members during the inter active roundtables. Youll walk-away with usable strat egies to better manage critical func tions such as: Reference data integration Establishing data quality metrics Legal entity exposure Regulatory restructuring, complian ce and reporting Emerging market, outsourcing and off-shoring opportunities Data governance modeling Metadata management As a data management profession al, FIMA 2011 is critical to helping you create your roadmap for future success. Join us and spend the most productive 3 days, networking and sharing best practices with key strategists from the worlds leading financial institutions. We look forward to seeing you in New York! Best Regards,

Who Will You Meet At Fima 2011?

Already in attendance as speakers at FIMA 2011 are more than 35 leading reference data management professionals, all covering topics that are of fundamental importance to your enterprise-wide data management initiatives. This point alone ensures that the difficult question to answer at this event is whos not here? rather than who is. If you are a Vice President, Director or Manager of: Product & Pricing Data Reference Data Management Client/Counterparty/Entity Data Corporate Actions Market Data Data Operations Data Services Enterprise Data Data Architecture Credit Risk Data Quality Data Governance You do not want to miss this advantageous networking opportunity!

Jarrett Spagnoli Program Director FIMA 2011

You Asked And We Delivered: FIMA Attendees Some Insight:

Percentage of FIMA attendees spending in that area

The number one reason FIMA attendees come back each year 78% To Learn About New trends 18% To Network 4% To Benchmark

70 60 50 40 30 20 10 0

New Content: It is increasingly important that data managers understand and leverage the knowledge of data consumers enabling them to better align with the business, risk and compliance. New Format: You cant put a price on the value of networking and brainstorming. The roundtable discussions at FIMA are a program highlight but you cant miss our first ever data quality workshop hosted by RBC Capital Markets. See page 5 for details! New Speakers: Over 17 brand new participants on the agenda means even if youve attended the show before, youll take away brand new perspectives and fresh ideas.

Solutions

Annual budget of attendees for external data management solutions/services 41% Over $1.5 million 15% Over $750K 26% $250K-$750K 18% Under $250K

Over the next 12-18 months FIMA attendees are planning to spend budget in the following areas 33% Security Master Solutions 63% Data Integration 26% Market Data 19% Entity Data Solutions 48% Risk and Compliance

DAY 1:

MONDAY, MARCH 21 DATA QUALITY & RISK WORKSHOP DAY

The roundtables are designed to be a continuation of the days content providing you with an informal opportunity to brainstorm about what youve learned and to chat off the record with your peers. Each 25 minute session will be focused on a specific theme within data quality, risk and metrics. Sample roundtable themes include (but are not limited to): Managing Data Quality Across The Enterprise Getting Metrics Right Evaluating Data Quality Measurements To Enhance Business Operations Using Metrics To Verify, Validate And Prioritize Your Business Objectives Evaluating Vendor Performance To Reduce Costs And Increase Data Quality Establishing An Integrated Data Framework For Managing Risk Taking A Risk-Based Approach To Establishing Customer Data Integration With Table Moderators from:

Without a holistic approach to data management across the enterprise, financial institutions will continue to struggle to obtain an accurate picture of their investments and their true risk exposure in the market. Theyll also have trouble fulfilling the requirements of regulatory compliance, especially as the industry is now coping with tighter regulatory scrutiny. How do you establish an effective data quality program? How do you measure high quality data? How can you overcome governance and implementation challenges? All these questions and more will be posed, discussed, and debated during the Data Quality and Risk Workshop Day at FIMA. With a full day consisting of roundtables, panels and case-studies, you are guaranteed to walk away with actionable insights into improving your own data quality program.

8:15 8:45 9:00

Continental Breakfast & Registration Chairpersons Opening Address Creating A Security Reference Data Quality Program Where Do I Start?
Nick Helton Global Head of Security Reference Data Northern Trust

- Collecting data quality business rules - Reviewing data quality results and managing exceptions Creating metrics and reports that business information owners can use to improve data quality across the enterprise

10:10 Refreshment Break & Networking Opportunity 10:35 Supercharged Analytics Rick Miller Vice President, Credit Risk Data Solutions CIBC Success in managing risk depends upon predicting future scenarios well enough to: Take actions to mitigate risk Recognize opportunities in the market This topic focuses on the key enablers in the process in order to speed overall time to value. In particular, Rick will discuss the role of data warehouse appliances to accelerate the data preparation, data exploration, and analytics portions of the business process. This will be illustrated through a case study by CIBC, one of North Americas leading banks. 11:10 Kickoff of Interactive Roundtables (First 2 Tables) The Data Quality & Risk Roundtables: Each 25 minute session will be focused on a specific theme within data quality and risk. Only here will you brainstorm with your industry peers in a closed-door setting; taking away new ideas to improve your data quality program. Table 1: Creating Financial Information Certainty For Basel Compliance Hosted by: Rick Wilson, VP of Sales, Trillium Software Table 2: Trends In Data Convergence; Reference Data, Market Data, Time-Series Data Hosted by: Dale Richards, President, North America, First Derivatives Table 3: Preparing For The Reference Data Impacts Of Regulatory Reform Hosted by: Fred M. Cohen, Group Vice President, Global Head Capital Markets & Investment Banking, Patni Computer Systems *There are 4 total tables. For more information on hosting a roundtable, call Jarrett Spagnoli at 646.200.7463 or email him at jspagnoli@wbresearch.com. *Check www.fima2011.com for updates on Moderators and table themes.

Building organizational support Evaluating organizational needs Alternative solutions Creating actionable data quality measures

9:35

Panel Discussion: Effectively Managing Data Quality Across The Enterprise

Brian Lane Senior Vice President, PME Product & Pricing Bank of America Merrill Lynch Thomas C. Crimmins Managing Director, Risk Information JP Morgan Chase Yekaterina Sheremetyev Vice President, Head of Data Quality Office BNY Mellon Your companys customer, product, financial, and supply chain data are not managed by your IT organization alone. Business information owners, such as data analysts and data stewards, need to collaborate with the IT organization to make sure these critical data assets are complete, accurate, consistent, and current across the entire company. This panel will discuss the challenges and lessons learned associated with effectively managing reference data quality within their organizations.

Monitoring the capabilities that you need to manage to increase data quality - Data analysis - Data cleansing - Data matching - Exception handling - Financial reporting Ensuring that you have the IT infrastructure to support data quality processes throughout your organization Fostering collaboration with business information owners and IT - Defining data quality dimensions - Building data quality scorecards

Call: 1.888.482.6012 or 1.646.200.7530 Fax: 1.646.200.7535 Email: fima@wbresearch.com Visit: www.fima2011.com

12:00 Lunch For All Attendees 12:50 Continuation of Interactive Roundtables (Final 2

2:35

Data Quality Workshop: Operationalizing Your Data Quality Program Getting To Day One
Paul Childerhose Associate Director, Securities Data Services RBC Capital Markets Ryan Koershuis Partner Helios Group RBC Capital Markets Securities Data Services group is comprised of almost 50 Operations people working in 5 geographical locations responsible for stewardship of the firms reference data assets. In 2010, four years after their establishment, a new mandate was established for Manager of Data Quality & Controls. This dynamic, hands-on workshop will provide your team with first-hand insights and take-away tools on how to effectively Operationalize a Data Quality Program within your existing Reference Data operations. There has been much discussion on data management objectives and the software solutions available to support a capability. These aspects are important, but represent a portion of a comprehensive plan. Operational planning is a critical aspect of an implementation activities, roles, interdependencies and tools must be defined to ensure a data quality program manages what matters, leverages existing operational capabilities and is valued by internal clients. Too often, challenges quickly emerge when it comes time to turn the key on a new data management function or group. This result is EDM projects already complex and highly visible become more costly and risky than need be or not delivering on the objectives outlined at the start of the initiative. Join Paul and Ryan in this 3-hour, interactive workshop to find out how RBC Capital Markets Vision is ensuring operational readiness as they continue to rollout a global EDM capability. Outcomes

Tables)
1:40

Exploring Business And Technical Aspects Of Going From A Legacy Hierarchy System To An Enterprise MDM Solution
Levert James Director, Counterparty Risk Information Management Fannie Mae Rong Hua MDM Team Lead Fannie Mae Data quality and availability is critical to operational efficiency, timely compliance, client service and controlling risk. To achieve this, data needs to be available across business and technology silos, and be managed as an enterprise resource. Levert and Rong will discuss the business and technical challenges involved in migrating from a legacy environment to an enterprise-wide platform.

Creating a close relationship between business and technology to ensure optimal funding and architectural usability Identifying the challenges associated with converting a legacy risk management system into a fully functional enterprise MDM Determining the solutions that delivers the business need and fit into technology architecture Examining the lessons learned and critical next steps

2:15

Refreshment Break & Networking Opportunity

I got a lot of value out of the informal discussions during the roundtable day at FIMA. People seemed a lot more candid about the challenges they were facing and we all shared ideas for how to address them.
Tracey Plantier, Managing Director, Babson Capital Management

Addressing this issue requires taking an operational perspective by looking at the Processes outcomes and supporting processes required to achieve the desired end Resources state. Understanding what and how staff are going to work the data through the resolution life cycle is an important consideration of any data management program. Classic organizational design questions will be addressed, including: What activities will contribute to desired outcomes? What are the core activities of the group? Who will the group need to work with, rely Clients upon, and deliver to? What are the inputs and outputs?
Ops Firms already have well defined operations processes to support manual data DQ IT management such as security setups, corporate actions updates and data repair. As a data management program is implemented, new activities will be created such as reconciliations or the detection of suspect data often in large volumes requiring bulk repair.

Useful and informative when seeking information on how companies are approaching centralization of reference data
Natalie Williams, Business Analyst, HSBC

The process of Getting To Day 1, takes data management outcomes and to drive the activities, tools and relationships to be integrated into an operations function. This requires planning and decisions which are unique to each firm. However, the questions that need to be answered are common, and theyll be outlined in this workshop.

5:35

End of Data Quality & Risk Workshop Day

DAY 2:
8:05 8:40 Jarrett Spagnoli Executive Director FIMA 2011 8:45 9:00

TUESDAY, MARCH 22 OPERATIONAL, RISK & BUSINESS ISSUES (PART 1)

10:45 Refreshment Break & Opportunity To View The

Continental Breakfast, Conference Registration & Opportunity To View The Solutions Zone Welcoming Remarks

Solutions Zone
11:25 Panel Discussion: Exploring The Current State Of

Data Management
John Bottega Chief Data Officer Markets Division Federal Reserve Bank of New York Amy G. Harkins Senior Vice President, BNY Mellon Asset Servicing BNY Mellon Nick Helton Global Head of Security Reference Data Northern Trust Rick Wilson VP of Sales Trillium Software The financial industry has been shaken by the credit and mortgage fallout. Behind the scenes, data management executives could have predicted this. So where do we go from here? Right now no one has great, clean data. But it is all about staying the course. Being committed, remaining tactical, continuing to build support and educating, internally and externally. This panel takes a look at where weve come from and where we should be going.

Chairpersons Opening Address Improving Reference Data Quality Through Six Sigma
Sean Howell Vice President, Data Management Services Fidelity Investments Enterprise data quality programs are inherently risky because they are long running and span several business functions. Applying Six Sigma methodologies can help you better manage your EDM environment by using techniques to identify root cause and focus on end-to-end process to determine the highest priorities for improvement. Sean will outline how his team applies Six Sigma methodologies and tools to increase data quality and improve processes across their business.

Removing waste and increasing efficiencies Managing through facts (Providing evidentiary proof) Utilizing objective tools to help set priorities Establish ongoing success measures Creating a common language across your firm

9:35

New Consumer-Centric Business Models; Getting Clients The Data They Need
Dale Richards President, North America First Derivatives This session will focus on global trends in data management to consumer-centric business models from leadership skills, product orientation, architecture, organizational issues, philosophy, technology / delivery methods, data transformation, agility and key drivers.

Data needs of consumers are divergent and specialized One-size fits all is not an option, it never was Use of data as competitive business differentiator means that needs differ by function, content, biz rules, format, source, level of enrichment, timeliness, purpose, quality, etc Data management is not about forcing clients to use approved data, its about getting them the data they want

How have data management priorities shifted as a result of the heightened focus on risk? Are budgets still being scrutinized? - How are you being smart with your resources? - How are you reducing expenses but continuing to produce high quality data that satisfies your internal users and your regulatory reporting efforts around exposure? What further scrutiny has come about from the regulatory bodies? Assessing who is really driving data management initiatives - Does the risk management side drive data improvement or does the trading (business) side drive improvement? Examining the evolving role of data governance and stewardship - Who owns the data and why? - How can data executives assert their governance priorities? Looking at potential cost reductions with outsourcing and offshoring Data management predictions: Where will we be in 3 years?

12:00 The Data Management Regulatory State Of Affairs Mike Atkin Managing Director EDM Council The newly created Office of Financial Research has crafted legislation that will fundamentally change the practice of data management in the financial industry. As this legislation shifts from framework to implementation, financial institutions and solution/service providers will need to evolve. Join Mike Atkin as hell unveil the data management State of Affairs at FIMA 2011. Hell discuss where we are, how we got here, and where were heading. 12:35 Morning Roundtable Discussions These tables are designed to be a continuation of the days content well break the tables into specific topic areas you can participate in the table that seems most relevant to your challenges. Please visit www.fima2011.com for updates on table themes and hosts.

10:10 Establishing An Integrated Data Framework For

Managing Risk
Duane C. Good Head of Risk Systems & Projects HSBC Most financial institutions are heightening their focus on managing risk. HSBC has created an integrated organization for managing risk, responsible for the data infrastructure that supports risk. Duane is focused on creating an enterprise level function for managing data and risk. In this session, hell discuss how they are going about achieving that single, consolidated view of risk.

Defining your problem what are the challenges to data integration within your firm? Building a roadmap for getting a single, consolidated view of risk across your firm Creating a data infrastructure as your key first step to managing risk on an enterprise level Bringing customer data together into an integrated data warehouse

Call: 1.888.482.6012 or 1.646.200.7530 Fax: 1.646.200.7535 Email: fima@wbresearch.com Visit: www.fima2011.com

Table themes include (but are not limited to): Getting Metrics Right Evaluating Data Quality Measurements To Enhance Business Operations Managing The Funding Process For Data Management In A Turbulent Financial Market Optimizing Data Management Through Strategic Alignment Of Business, IT And Operations Leveraging Your Basel II Compliance Program To Drive Data Initiatives Strategies For Collecting And Maintaining Global Legal Entity Data That Meets Your Risk And Compliance Standards EDM And The Roadmap Ahead Integrating Data Across A Global Organization 1:05 2:00 2:10

4:15

Panel Discussion: Building A Strategy For Managing Global Legal Entity Data That Meets Your Risk And Compliance Standards
John Bottega Chief Data Officer Markets Division Federal Reserve Bank of New York Vik Delory Vice President, Enterprise Data Morgan Stanley John Place Poduct Marketing Manager Standard & Poors Understanding your clients solvency and reliability are the keys to understanding exposure and market risks. But for most financial institutions, client data is held in a siloed environment and in databases across the organization. So how are you meeting the challenges of the changing regulatory landscape that require accurate and timely counterparty data? Our panelists discuss best practices for managing global legal entity data.

Lunch For All Attendees Chairpersons Afternoon Address Transforming Data Into Valuable Enterprise Business Intelligence
Timothy Ryan Vice President, Head of Performance Measurement Hartford Investment Management Company This session covers the following universal points and makes them tangible by using an investment management firm as an example.

Focus on a holistic view of your company, its stakeholders, core functions, critical duties and required insights Match your professional purpose to a sustainable value added proposition to clients, your firm, its stakeholders and its purpose Strategic insights to your firm from you: Competing on Analytics & other writings Turning investments in (industry standards, etc.) compliance into strategic advantage

What is the right model for counterparty data accuracy? - Do you buy the data? - How often do you update it? - What is the technology needed to support it? Examining the challenges to integrating 3rd party counterparty data into your systems Overcoming the barriers of working with your legacy client databases Ensuring the entity information is accurate, auditable and from credible sources Continually updating your data for corporate actions and other changes

4:50

Taking A Risk-Based Approach To Establishing Customer Data Integration

Richard Livesley Head of Governance, Quality and Metadata BMO Financial Richards responsibility is to generate an enterprise view of data governance and quality within his firm. His end goal is on gaining that 360 degree view of the customer. In this session, Richard will focus on how his firm has taken a risk-based approach to their data management program. Hell discuss the work theyve done around controls, and how theyve created an information assurance program and the impact that it has had on data integration.

2:45

Co-Presentation: Effective Data Strategies To Manage Enterprise Risk

Ravi Vaidyanathan Vice President, Asset Management & Capital Markets Hexaware Technologies Ravi Varadachari Global Head, RiskTech Hexaware Technologies

Significance of Data Management in Managing Risk Data management - Best Practices Data Strategies Roadmap Success Stories

Going beyond data quality through an operational risk lens Linking data quality to your business objectives Understanding the controls you need in place to effectively monitor and measure data quality

3:20 3:45

Afternoon Roundtable Discussions

5:25

Refreshment Break & Opportunity To View The Solutions Zone

FIMA 2011 Happy Hour

After a day filled with constructive discussion, case studies and critical information for your data management operations, RELAX, UNWIND and make new friends and contacts at the Networking Cocktail Party! Take advantage of this opportunity to network with the industrys brightest and most forward thinking leaders in a relaxed and informal atmosphere. Bring plenty of business cards and expand your reference data network!

Great speakers from high profile companies giving short, succinct presentations
Rebecca Barnes, Information Systems, M&G Ltd

Enjoy The Informal Evening Function At FIMA

DAY 3:
8:15 8:45 9:00

WEDNESDAY, MARCH 23 OPERATIONAL, RISK & BUSINESS ISSUES (PART 2)

11:15 Panel Discussion: Lessons Learned Reducing Risk,

Continental Breakfast & Opportunity To View The Solutions Zone Chairpersons Opening Address Pulling Your Reference Data Strategy Together
Guillaume Complainville Director, Global COO for Shared Services and Head of Strategy & Change for Reference Data Barclays Capital

Increasing Transparency, And Improving The User Experience In Data Management

Larry Scott President North America Ness Technologies Reference data has traditionally been the domain of the back office. But in todays environment of increased regulatory scrutiny, enhanced risk management practices, and an intensified focus on transparency, a brighter light is shining on reference data. Risk and data management are now interwoven. With the impact on information mandates of Basel III still not fully determined and costs for non-compliance deemed to be substantial, it is likely that reference data management will remain in forefront for financial services organizations. This panel will discuss lessons learned in enterprise information and reference data management and how they can be applied to address future challenges. 11:50 Data Governance The Next Generation & The

Assessing current state of reference data through different lenses Defining the various facets of a successful Reference Data Strategy Organizing your teams Setting up the right governance model to face off with stakeholders Syndicating vision and securing funding Managing reference data projects in an effective manner

9:35

Panel Discussion: Creating A Five Year Roadmap Towards EDM

Kenneth M. Brady Senior Vice President, Chief Data Officer MF Global Peter Fever Vice President, Investment Systems Wellington Management John Mulholland Global Head of Reference Data RBC Capital Markets High-performance organizations depend on reliable enterprise-wide data. But there are numerous challenges that can interrupt the success of these multi-year programs. Our panel will walk you through every stage of an enterprise-wide data management program, from forming a strategy to implementing technology and enhancing processes.

Increased Expectations
Tom Llaneza VP Data Governance Operations & Programs GE Asset Management The data governance philosophy has evolved considerably over the past 5-10 years. But have data governance organizations made a difference? In this session, Tom will walk you through the journey that data governors have taken over the past 5 years. Hell highlight the progress thats been made, identify what he believes are the industries new challenges, and lay the foundation for the next group of data universes which need to be developed. Tom will address some tough questions, such as:

Mapping your business priorities - Realizing EDM is a longer-term initiative - Getting away from trying to be all things to all people Making process more of the issue than data - Ensuring your data is where it needs to be at the right time Confronting the obstacles to achieving enterprise-wide views of data across different lines of business Examining how to create uniform workflows that go across business lines Looking closely at gaps in technology, risk and organizational buy-in - Is EDM important to your CIO, CTO and CRO?

Are you comfortable with our current position in the investment process? Are we making a difference? Have we developed past the PROJECT stage and into the OPERATIONAL stage? Have business expectations changed, and are we meeting the expectations? What challenges does the industry face, and do they impact Data Governance operations? Are we willing to take on the next challenge and increased expectations?

12:25 Panel Discussion: The Convergence Of Data &

Emerging Technology
Olivier Rose Head of Projects and International Data Management Societe Generale Securities Services Peter Fever Vice President, Investment Systems Wellington Management Data quality and governance programs have greatly matured over the past 10 years. Now data management technologies are evolving too. Data architects are leveraging their technical backgrounds and applying them to large-scale data storage models. Data virtualization and cloud computing are impacting the way applications need to access data. This panel will address the impact that new technologies are having on traditional data management models.

10:10 Market Transparency & Standards In Reference Data Francis Gross Head of Division, External Statistics European Central Bank Francis examines the current and future plans for developing a register of instrument data and entity data, which together would provide the frame of a data utility infrastructure. Join this interactive presentation and give your views on how data can be most effectively standardized across all securities and asset classes. 10:45 Refreshment Break & Opportunity To View The

Solutions Zone

Assessing the future state of technology for data management: What technologies do you need to prepare for (short and long term) Cloud meta data: How open source technologies will enable and change your business model Next generation architectures: Evolving the way that information and supporting infrastructure is managed Utilizing technology to transform your data into business intelligence

Call: 1.888.482.6012 or 1.646.200.7530 Fax: 1.646.200.7535 Email: fima@wbresearch.com Visit: www.fima2011.com

1:00 1:50

Lunch For All Attendees Panel Discussion: Integrating Your Data PostDeployment Of Your Securities Master
John Simeone Director, Product & Pricing Information Systems Bank of America Merrill Lynch Ross Brightman Manager, Data Operations Wellington Management Company Implementing a security master will solve all of your problems, right? Not exactly. Once your security master is integrated and deployed, youll still be faced with integration challenges. Our panel examines strategies for identifying and linking information about your securities, creating an accurate, integrated view of your information.

offshore. Others believe that they can appropriately manage offshore operations, and outsource with effectiveness (and at the right cost). Our panel will discuss where to outsource, where to offshore, and where to exercise caution.

Evaluating off-shoring as an alternative to outsourcing: efficiency, cost reduction and maintaining data security Dealing with common problems that arise - Client confidentiality - Employee retention have you lost the ability to retain an outsourced resource? - Cultural challenges What makes sense to offshore and what doesnt? What makes sense to outsource and what doesnt? How can you incentivize the resources that you have hired to work with passion and dedication? How will off-shoring and outsourcing impact your EDM strategy?

Ensuring that your data is properly cleansed Integrating information from various data sources into one master record Strategies for getting beyond deployment and integrating your data to downstream applications Overcoming your own internal politics when creating your rules of survivorship Re-mapping your applications to point at your securities master not directly to the data vendor Overcoming structural differences in the data formats Feeding that information back to your applications to create a consistent view of your enterprise data Utilizing that information as the impetus for gaining new opportunities and more immediate signs of potential risks

3:00

Data 2021: Opportunities And Challenges Over The Next Decade

Thomas C. Redman, PhD the Data Doc Navesink Consulting Group The data business is changing so rapidly that it is hard to see to the end of the month, never mind a decade ahead. But unless one gives some thought to the future, one cannot possibly be prepared. It is easy to see the big trends, particularly the continuing deluge of increasing:

Regulator demands Volume of data Complexity, and so forth

2:25

Panel Discussion: Assessing The Cost Vs. Performance Model Of Off-Shoring/Outsourcing Data Operations
David Goldberg Managing Director BNY Mellon Mark Januszka VP EDM Regional Head Americas HSBC Olivier Rose Head of Projects and International Data Management Societe Generale Securities Services Financial institutions vary in what they believe they can outsource and/or off-shore. Some believe that certain functions are too integral to their organizations profitability and reputation to outsource or

It is more difficult to spot the nascent trends and ideas (many of which are outside financial services) that could fundamentally alter the landscape. As one example, the notion that data are assets is gaining currency in some sectors. This session summarizes these ideas and trends. It speculates how they will unfold, the challenges and opportunities they bring, and how they will shape the data organization of the year 2021. Finally, some timeless fundamentals will not change. These remain the foundation for getting from here to there. 3:35

Final Refreshment Break & Final Opportunity To View The Solutions Zone End of FIMA 2011

4:00

FIMA 2010 was a solid industry event. There were a wide range of speakers who spoke about many of the issues I face in data management. I definitely took away a lot from the conference that will help with our data initiatives.
Sheila Tully, Vice President, Market Information, Brown Brothers Harriman

ABOUT OUR SPONSORS

First Derivatives plc is a leading provider of innovative high performance trading applications and consulting services to the capital markets industry. Their innovative product suite of Trading, Risk Management and Market Data Analysis applications delivers an end-to-end Low Latency Algorithmic Trading platform for their global clients top tier investment banks, hedge funds and large financial institutions. Focused on financial institutions that work cross-asset, often with multi-system and/or high volume trading activities, the Company scopes, designs, develops, implements and supports a broad range of mission critical data and trading systems across front, middle and back office operations. With Operations in UK, Ireland, USA, Canada, Australia and Asia the Companys distinct competitive advantage derives from its unique combination of knowledge of financial markets and expertise in financial services technologies. 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For more information, visit: www.thegoldensource.com or follow on Twitter at http://twitter.com/goldensource. Listed among Top 100 Global Providers of Financial Technology at the FinTech 100 2010, Hexaware offers a complete range of Asset Management & Capital Markets Solutions for global financial institutions, Investment Banks, Fund/ Investment/ Institutional Asset/ Mutual Funds/ and Insurance Money Managers. We deliver end-to-end solutions combining technology with a deep understanding of the business. Our expertise spans the areas of Portfolio Accounting, Wealth Management, Mutual Fund Accounting, Securities Reference Data and Hedge Fund Accounting. Hexaware focuses on delivering business results leveraging technology & specializes in Business Intelligence & Analytics, Enterprise Applications, Independent Testing and Legacy Modernization. Ness Technologies (NASDAQ: NSTC) is a global provider of end-to-end IT services and solutions designed to help clients improve competitiveness and efficiency. The Ness portfolio of solutions and services consists of software product development, including both offshore and near-shore outsourcing, system integration, application development and consulting, and software distribution. With over 7,800 employees, Ness maintains operations in 18 countries, and partners with numerous software and hardware vendors worldwide. For more information about Ness Technologies, visit www.ness.com. Patni Computer Systems is a leading provider of IT services and business solutions, servicing clients from 28 international offices and 23 Global Delivery Centers across the world. We leverage decades of outsourcing experience, deep domain knowledge, technology skills, and a mature global delivery model to provide exceptional ROI. Patnis Banking and Financial Services is widely recognized as a pioneer in delivering integrated IT and BPO solutions to meet the needs of financial institutions globally. Among the areas of domain expertise within our Capital Markets practice are reference data management, financial control and reporting, operational fund accounting, and reconciliation services. SmartCo is a leading provider of integrated data management solutions for the financial industry. The SmartCo DataHub allows financial institutions to integrate, centralize, control and enhance market, reference and operational data. The solution incorporates repositories for securities, third-parties, indexes and benchmarks, corporate actions, funds and mandates and operational data (holdings and trades). Utilizing cutting-edge technology has allowed our clients to accelerate design, integration and deployment. SmartCo has been selected by large financial institutions globally as a strategic solution to reduce their risks, optimize their processes, meet regulatory expectations while enabling our clients to proactively manage and change their data processes. Standard & Poors: S&P Global Data Solutions supports pre- to post-trade activities by providing cross-market, cross-asset class data and analytics much of which we originate. S&P content suite includes: credit ratings, credit risk measures, terms & conditions, evaluated pricing, structured finance data and cross reference data. Our data sets integrate easily into your systems and workflows via Web-based service, Excel addin, and inbound/outbound data feeds enabling risk-driven investment analysis. Trillium Software delivers unparalleled data quality expertise to ensure that only provably correct" data drives risk management operations. Trillium Softwares Data Quality Solution for Financial Institutions mitigates the critical level of risk exposure that is unaccounted for in current risk models, BASEL II reports, and RWA positions by making sure that the underlying information is accurate, complete and fit-for-purpose. We help financial institutions reduce their risk by defending the quality of data and empower the business owners of risk rating processes to validate, measure, and manage all data fed into their risk models.

ABOUT OUR MEDIA PARTNERS

Global Investment Technology provides business and technology intelligence to institutional investors, pension plan sponsors, banks and security firms which serve the money management community. Editorial coverage focuses on strategic business interests of top-level decision makers as well as their systems and operations professionals. For further information, please call (212) 3703700, fax (212) 370- 4606, e-mail info@globalinv.com or visit us at www.globalinv.com. Guarantee Your Edge in the Alternative-Investment Arena Institutional Investor is a leading international business to business publisher, focused primarily on international finance. It publishes magazines, newsletters and journals as well as research, directories, books and maps. It also runs conferences, seminars and training courses and is a provider of electronic business information through its capital market databases and emerging markets information service. The EDM Council was founded in 2005 as a non-profit business forum for financial institutions. The Council was created by number of global financial participants to help cut through the hype of data management & address the underlying business challenges associated with making transaction from silo-based (vertical) to enterprise-wide (horizontal) operating structures. Reference Data Review is the publication of choice for the reference data management community. Executives who manage initiatives within financial institutions and the data vendors and software providers that service them use RDR to keep abreast of industry progress in delivering solutions to the regulatory and operational challenges. See why Reference Data Review is the fastest-growing publication by signing up for a free trial at www.referencedatareview.com or calling publishers A-Team Group on +44 (0) 20 8090 2055. bobsguide, an AFP company based in London, is the premier financial IT solutions network, connecting financial IT buyers with suppliers. On bobsguide, financial IT suppliers from across the globe interact with IT, treasury and financial professionals and exchange information about robust, practical financial systems and software. As part of the Association for Financial Professionals global network, bobsguide has over 45,000 members and 2,000 vendors and features the latest financial technology news, RSS feeds, jobs and event announcements. www.bobsguide.com FinRoad is a fast growing networking site reserved to Financial Markets. Whether you are willing to sell, buy, find a job, invest or raise funds, smart matching tools that exist nowhere else narrow down thousands into a manageable number of real opportunities in one single click! "Lets get connected! : www.finroad.com GoingToMeet.com is your preferred website for it is an efficient guide to the most relevant, recent global events. It links you to the event's website, thus letting you know how you may participate (e.g. speaker, presentor, exhibitor). And a contact us menu allowing you to communicate with event organizer or GTM. (53 word count) Seeking Alpha (www.seekingalpha.com) is the premier financial website for actionable stock market opinion and analysis. Handpicked from the world's top blogs, money managers, financial experts and investment newsletters, Seeking Alpha publishes more than 200 articles daily. Seeking Alpha gives a voice to over 3000 contributors worldwide, providing access to the nation's most savvy and inquisitive investors. The award-winning site is the only free, online source for over 3,000 companies' quarterly earnings call transcripts including all of the Russell 3000 Index. Seeking Alpha was named the Most Informative Website by Kiplinger's Magazine and received Forbes Magazine's 'Best of the Web' Award.

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REGISTRATION INFO
Conference Pricing for Financial Institutions Conference Package March 21-23, 2011 Conference Pricing for Others Conference Package March 22-23, 2011 Group Pricing (Financial Institutions) 3+ Attendees VIP Package (Select any package above and for an additional $250 gain access to select audio presentations to this event) CD-ROM Only *Others includes all service providers and consultants to financial institutions. WBR reserves the right to enforce pricing tiers. Please note that Connecticut residents must add 6% sales tax to their registration fee. Team discounts will automatically be applied when you register online. If you have any further queries please contact Bill Penney for more information at 416.597.4777, or call our customer service line at 1.888.482.6012. Please note that these discounts only $250 $580 apply to financial institutions. No two discounts can be combined. Payment is due in full at the time of registration. Your registration will not be confirmed until payment is received and may be subject to cancellation Call direct: 1-888-482-6012 or 1-973-812-5153 Fax the registration form: 1-973-256-0205 Email us: fima@wbresearch.com Register online: www.fima2011.com *$100 off the prevailing tier $2,498.00 Register By 12/25/2010 To Get $600 Off $1,799.00 Register By 1/31/2011 To Get $200 Off $2,199.00 Register By 2/28/2011 To Get $100 Off $2,299.00 Full Conference Price $2,399.00

The FIMA 2011 Solutions Zone

Optimize your time at the FIMA 2011 conference by visiting The Solutions Zone. The Solutions Zone features companies that provide technologies and services to help you manage reference data. For your convenience, the networking activities at FIMA 2011, including breakfasts, roundtables, coffee breaks and receptions are now centrally located in The Solutions Zone. The Solutions Zone supplies you with complete solutions for acquiring, validating, cleansing and integrating all of your client and product reference data. All of the participants in The Solutions Zone offer the latest advances in reference data solutions, management and implementation. Key solution areas include: legal entity data, corporate actions, compliance & reporting, risk management, data quality, outsourcing, centralization and much more! There is a vast array of solution providers available out therethe key is finding the right one for you. Today, more than ever before, it is critical for you to make smart investment decisions that will produce immediate results. Weve taken some of the guesswork out of the process. Only companies leading the way in reference data management will be allowed into The Solutions Zone.

Venue Information
Bridgewaters 11 Fulton Street Atop the Fulton Market Building At the South Street Seaport New York City, NY 10038 www.theglaziergroup.com/restaurants/bridgewaters/index.html Situated in the heart of the historic South Street Seaport and minutes from the financial district, Bridgewaters boasts some of Manhattans finest views; from the majestic expanse of the Brooklyn Bridge, to the tall ships of the New York Harbor and the Wall Street skyline. For recommended hotels, visit our website www.fima2011.com
Nearby Hotels: Please find a list of suggested hotels below. Note that WBR has no affiliation or discounts in place with any hotels. WALL STREET INN 9 South William Street New York NY 10004 Phone - 212 - 747-1500 EXCHANGE HOTEL 129 Front Street New York, NY 10017 Phone 212-742-0003 NEW YORK MARRIOTT FINANCIAL CENTER HOTEL 85 West Street New York, New York 10006 Phone 212-385-4900 Fax 212-385-9174 HILTON MILLENIUM 55 Church Street New York, New York 10007 Phone 212-693-2001 payments made towards a future WBR event. This credit will be available for up to one year from the date of issuance. No refunds will be available for cancellations or postponements. WBR is not responsible for any loss or damage as a result of a substitution, alteration, cancellation, or postponement of an event. WBR shall assume no liability whatsoever if this event is altered, rescheduled, postponed or cancelled due to a fortuitous event, unforeseen occurrence or any other event that renders performance of this conference inadvisable, illegal, impracticable or impossible. For purposes of this clause, a fortuitous event shall include, but shall not be limited to: an Act of God; governmental restrictions and/or regulations; war or apparent act of war; terrorism or apparent act of terrorism; disaster; civil disorder, disturbance, and/or riots; curtailment, suspension, and/or restriction on transportation facilities/means of transportation; or any other emergency.

WBR CANCELLATION, POSTPONEMENT AND SUBSTITUTION POLICY: You may substitute delegates at any time. WBR does not provide refunds for cancellations. Any cancellations received in writing not less than eight (8) days prior to the conference, you will receive a 90% credit to be used at another WBR conference which must occur within one year from the date of issuance of such credit. An administration fee of 10% of the contract fee will be retained by WBR for all permitted cancellations. No credit will be issued for any cancellations occurring within seven (7) days (inclusive) of the conference. In the event that WBR cancels an event, delegate payments at the date of cancellation will be credited to a future WBR event. This credit will be available for up to one year from the date of issuance. In the event that WBR postpones an event, delegate payments at the postponement date will be credited towards the rescheduled date. If the delegate is unable to attend the rescheduled event, the delegate will receive a 100% credit representing

Do you have a product, solution or service that helps optimize data operations? Would you like to network with over 150 Heads of Reference Data from the worlds largest financial institutions? Call Jarrett Spagnoli at 646.200.7463 for marketing opportunities at FIMA 2011.

For every registration received for FIMA 2011, WBR will donate a portion of the registration fee to Smile Train. For more information about WBRs involvement with Smile Train, please visit www.fima2011.com.

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March 21-23, 2011

FIMA represents a singular point where the underlying symptoms that contributed to the failure of the financial system meet transparency, timeliness, and comprehensiveness of data

Focusing On The Operational, Risk And Business Issues Surrounding Reference Data Management

Workshop On Data Quality: How are you improving your data if you dont have the means to measure improvements? And what are the keys to establishing an effective data quality program? Join our first ever Data Quality workshop hosted by RBC Capital Markets. See page 5 for details!

New Speakers: Over 17 brand new participants on the agenda means even if youve attended FIMA before, youll take away brand new perspectives.

Interactive Format: You cant put a price on the value of networking and brainstorming. Our roundtable discussions allow the attendees to be more candid about the challenges they face, and give them the opportunity to walk away with fresh ideas.

Cutting-Edge Content: It is increasingly important that data managers understand and leverage the knowledge of data consumers enabling them to better align with the business, risk and compliance.

Reasons Why You Cannot Afford To Miss FIMA 2011

Call: 1.888.482.6012 or 1.646.200.7530 Fax: 1.646.200.7535 Email: fima@wbresearch.com Visit: www.fima2011.com

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