Professional Documents
Culture Documents
แฟนบอล: ปฏิบัติการทางวัฒนธรรมของแฟนสโมสรฟุตบอลไทย
แฟนบอล: ปฏิบัติการทางวัฒนธรรมของแฟนสโมสรฟุตบอลไทย
.. 2555
.. 2555
.. 2552
, , (fan studies)
(fan community) (secondary production)
2553 2555
, N-zone, The Sh@rk Power, , Thai HardCore
Port ()
(participatory culture)
(1)
Abstract
The objective of this study is to demonstrate that the popularity of Thailand
Football League since 2009 is a result of not only a reform of the league management
but also active roles of fan culture. This study focuses on fan groups of SCG
Muangthong United, Chonburi FC, and Thai Port FC. The study employs a concept of
fan studies that emphasize emergence of fan community and the secondary
production in the process of consumption. To explore this phenomenon, the author
collected information from documents, in-depth interviews, and fan groups activities
held during 2010 season to the early period of 2012 season.
The study found that attending football on-match is a starting point for
further off-match activities held among fans. These activities draw individual fans into
fan groups, such as, Ultra Muangthong, N-zone, The Sh@rk Power, Bangkok Shark, and
Thai HardCore Port. Each of these groups is distinctive because of their social and
cultural backgrounds. Uniting into a group helps fans to express a role of "co-producer."
Outstanding products of fan are, for instance, photo shooting, online television
programs, information from the Internet, cheer stuffs, fan products, emotional
atmosphere in the competition and fans activities both inside and outside stadium.
Those activities sometimes seem more important for the fans than the games do. Thus,
the product of fans is another factor that is responsible for the rise of Thailand Football
League. In addition, the fan communities, emerged in the consumption of football
league, can to a certain extent negotiate with their football clubs and the clubs
administrators.
Although the football clubs and the club administrators, as the producer,
play dominant role in Thai football industry, this study argues that the fans also play
significant roles in producing football industry. As a result, it is feasible that consumers
are not completely deceived by industrial mechanism, because consumers create their
fan identities via their production of consumption and participatory culture.
(2)
()
.
.
.
.
(3)
4 ()
9 2555
(4)
...................................................................................................................
(1)
......................................................................................................
(3)
............................................................................................................
(8)
.................................................................................................
(9)
1. ...........................................................................................................
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: ....................................
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1
6
8
12
15
17
23
28
32
2. .........................................................
34
..........
34
(5)
-...................................................................
...
49
58
63
3. : ............................................
65
: .......................................................
66
: .........................
75
.............................................................
95
: 98
: ........................ 101
4. : ...................................
104
.............................................................................
: ..........................................
: .........................
: .................................................
: ..............................
104
108
120
127
134
5. ................................................................
138
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: ............................
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-: ...............................
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142
148
157
164
166
170
(6)
6. ................................................
173
.............................................................. 173
:
......................................................................................................... 175
: .... 179
................................. 186
190
..................................... 193
.............................................................................................................
196
. 2555 211
. .. 2552......................................................... 212
. N-zone 2555 ........ 214
. 2554 ...... 215
. ......................................................................................... 216
. 11 .. 2553 219
. (Thai football supporters
association TFSA) ................................................................................ 220
........................................................................................................
(7)
221
1.1
2.1
2.2
3.1
2552-2555 ................................
........................................................
2555 .....................................
2553-2555 ........................................................
(8)
2
55
59
105
3.1
4.1
4.2
4.3
4.4
4.5
N-zone .......................................................................
81
.............................................................. 110
........................................................ 114
. ................................ 115
Yamaha Thailand Fan Club League 2011 ............................ 122
2 . 22-23 2554
................................................................................................................ 125
5.1 Super store . ................................ 141
5.2 ...................................................................... 144
5.3 () ........... 149
5.4 ............ 151
5.5 .......................................................... 154
5.6 Thaiport Importz ................................................................ 155
5.7 ..................................................................... 156
5.8 .......................................................................... 160
5.9 ................................................ 167
5.10 .................................................................. 169
6.1 6 2554 .................. 183
6.2 ................................................................... 185
(9)
( 2545)
.. 2552
1
( 2546: 54)2
(
)
(league) ( double round robin
-
)
-
3 (division) 1 2
() -
2
2551
2552
2551 (-)
2552
2552 ( - ) 1,936
( - ) 4,904 1
4,100
984,000 ( 2552: 70-79)
1.1
2552-25552
2552
2553
25543
2555
()
984,000
()
4,100
()
50
50
()
24
()
250
()
1,132,057
4,717
60-100
1,399,094
4,572
80-100
100-120
63,682,858
100,625,503
35,125,173
56,774,962
500
1,000
1,000
10,000 14,500 (
2,891 ) 12,000 ( 4,200 ) 11,800 ( 3,534 )
2
2552-2553 16 2554 18
2554 240 306
3
2553
4,717 2554
4,572 1
2552 984,000 2553 1,132,057 1,399,094
25542
2555
3 (
)
2552
2552
2555 2552
5,000
4
2554
3
4
14 2536
(mass culture)
( 2540: 614)
(culture industry) Theodor Adorno and Max
Horkheimer (1992: 120-167)
(one-dimensional man) Herbert Marcuse (1964)
(false consciousness)
3 1. 2.
3.
N-zone
The Sh@rk Power
()
1-0 1-2
6
3
(fan studies) de Certeau
-
Textual Poachers: Television Fans & Participatory Culture Henry
Jenkins (1992)
1
(passive) (active)
1960
(hooliganism)
(manga)
dojinshi ()
scanlation
7
(Hillsborough disaster)
1990 (Brown
1998: 1-7)
Anthony King (1997: 576-593)
1960
(moral panic)
Vincenzo Scalia
ultras ()
ultras
(Scalia 2009: 41-53)
Rex Nash (2000: 465-486)
..2445-2475 (2549)
4
(leisure)
1
..
2509-2544 (2545)
( Eton)
9
.. 2509
:
(2553)
(
)
(2540)
.. 2539
(2546)
.. 2539 2544
(
) 1
1.
2. (
) 3.
10
(2546)
(2548)
(2551)
1 :
( )
1
7 2554 36,715
11
(2553)
(field)
(2549)
20
(2551)
4 Abercrombie
and Longhurst (1998)
Abercrombie and Longhurst
:
4 (2552)
(simulation)
12
(2553)
(2548)
(2551)
(2553)
(stigma)
- fan fanatic
13
fanaticus (temple
servant) (devotee)
fan
19
(Jenkins 1992: 12)
Abercrombie and Longhurst (1998)
3
1.
2. cultist
(taste)
3. enthusiast
14
(follower)
(Tulloch and Jenkins 1995; Brooker and
Brooker 1996)
Matt Hill (2002) 4
1.
-
2.
(distinction) Pierre Bourdieu
3.
4.
15
(pop culture)
(Sandvoss 2005: 2-3)
(Hill 2002: 31-32)
(active
consumer)
( 2550: 124)
16
Henry Jenkins (1992)
de Certeau (1984) (poaching)
-
Jenkins de Certeau
(peasant)
Jenkins
( de Certeau)
1
2
17
(fan music video)
20 (anthropology of sport)
18
(highly industrial society)
(leisure)1 -
(excitement)
(mimesis)
(control
physical de-control emotion) Elias and Dunning
(moving without moving)
(worktime) (sparetime)
(routinize)
Johan Huizinga (1955) (Homo
ludens)
Allen Guttmann (1978)
(play) (games) (contests) (sports)
-
1
19
-
-
-
-
Guttmann
7
1. (secular)
(primitive sport)
2. (equality)
3. (specialization)
4. (rationalization)
5. (bureaucratic organization)
6. (quantification)
7. (quest for record)
19
20
20
Edward B. Tylor History
of Game (1879) On American Lot-Games as Evidence of Asiatic Intercourse
Before the Time of Columbus (1896) (cultural
diffusion) pachisi patolli
Tylor
(Sands 1999: 3)
- (
) James Mooney The Cherokee Ball Play (1890), Stewart
Culin Philippine Games (1900) American Indian Games (1903),
Alexander Lesser The Pawnee Ghost Dance Hand Game: Ghost Dance Revival and
Ethnic Identity (1933), Morris Opler Jicarilla Apache Ceremonial Relay Race
(1944) Culin
-
(others)
(sociologist study the West
while anthropologist study the rest) (Klein 2002: 129)
(the rest)
(primitive society)
-
21
(ritual)
19
(Sands 1999: 7)
1960
1960-70 1974
TAASP (The Anthropological Association for the Study of Play)
1 TAASP
TASP (The Association for the Study of Play)
(Sands 1999; 2002)
TAASP
22
23
:
Textual Poachers: Television Fans & Participatory Culture Henry Jenkins (1992)
- -
Jenkins
Jenkins
(fan community)
4 1. 2.
(convention con) 3. (fanzine) 4. (mailing list)
(consensus)
(reread)
(community)
19
24
1980 cultural turn
Imagined Communities: Reflections on the Origin
and Spread of Nationalism Benedict Anderson (1983)
Gerard Delanty
(open-ended system
of communication) (belonging) (Delanty 2010: x-xv,
151-152)
Back, Crabbe and
Solomos (2001: 99)
(entry ticket)
3 1.
2.
3. (assimilation)
Jenkins
25
Star Trek1 The weight
(bureaucratic)
The weight
Beauty
and the Beast
2
Jenkins (rewrite)
(text)
(
)
de Certeau
Jenkins
Jenkins Reading as poaching
The Practice of Everyday Life de Certeau (1984)
de Certeau
()
1
Star Trek
(United Federation of Planets) Star Trek
Enterprise Kirk Spock
Vulcan
2
(once upon a time)
26
de Certeau
de Certeau Michel Foucault Foucault
(discipline)
Foucault
de Certeau
de Certeau
de Certeau
speech act
(langue) (parole)
(vocabulary)
(syntax) de
Certeau (strategy)
(tactic)
27
1
(the society of the spectacle)
(Debord 1995)
(landscape)
1989
(Bale 2003: 152-156)
de Certeau
Jenkins
Guttman
Elias and Dunning
28
(2545)
(participatory culture)
3 ,
,
29
3 N-zone
Thai HardCore Port () The Sh@rk Power
.. 2553 .. 2555
3
AFC
(.. 2545-2551)
(AFC) www.the-afc.com
30
2554
2551
2553
2555 5
3
2-3
31
2 22-23
2554 23
2553 1 11
2554 The Sh@rk Power
7 2555
32
www.bangkokshark.com/forum www.mtufc.com/board N-zone
www.mtunzone.com www.chonburifootballclub.com/webboard
www.thaiportfc.com/2009/forum www.facebook.com
(group)
Thai HardCore Port FC. (ZONE D)
www.thailandsusu.com
www.pantip.com/cafe/supachalasai www.cheerthai.com
www.youtube.com
6 1
33
2
4
/
5
1.
2. 3.
-
1.
1 (association football)
34
35
19 (public school) 1
2
( 2552: 17-36)
3 (Horne and Manzenrieter 2004: 1-17; Close and
Askew 2004: 243-256)
public school
(
public school ) 19 public
school
2
(World cup) 1994
36
1.1
4-51
5
(Borough Road College) 2
2 .. 2443
(Royal Bangkok Sport Club)
( 2543: 3-7)
( 2553: 27)
3
5
4 (
2509, 2540: 10) 5
()
( )
3
37
(
2549: 112-121)
1.2
.. 2475
.. 25391
38
( 2545; 2548)
( 2546: 54)
..2509-2544
(2545) (..2509-2544
)
(Horne and Manzenreiter 2004: 2)
1.3 AFC
(Asian Football Confederation AFC)1
AFC
39
(Fdration Internationale de Football Association FIFA)1
AFC
17 .. 2549 AFC
AFC Champions League2 2007
ACL 2
ACL 1 AFC Cup 1 3
4
( 18 2549: 17, 21)
.. 2551
AFC 4
-
ACL ( 20 2551: 17, 21; 20
2551: 21, 23; 30 2551: 29) 20 ..
2551 AFC (AFC Professional League committee)
FIFA, FIFA
.. 1904 FIFA
International Federation of Association Football
2
ACL
2-3
2006 2
40
1
AFC 21
213 500 13 C ( A-D)
ACL 1
AFC Cup 1 ( 21 2551:
31)
2551
5
2552 -
1,936 -
4,904 600 (
2552: 78-79)
AFC
10-11 ( 11
2012) 2
1. (organization)
- -
41
2. (technical standard)
3. (attendance) (
)
4. (governance/soundness)
8. (media)
-
9. (stadia) AFC
5,000 A-class AFC
10. (clubs)
AFC
42
11. (infrastructure)
1
AFC
AFC (AFC professional league project) FIFA
AFC (The future is Asia)
AFC Saburo Kawabuchi2
ACL
( 2550: 98)
FIFA AFC
www.the-afc.com/uploads/Documents/regulation/clubcriteria.pdf
www.the-afc.com/uploads/afc/docs/acl2011criteria.pdf accessed April 24, 2012
2
Kawabuchi
2002-2008
(J-league)
Furukawa Electric , Kawabuchi
Ichiro (2004: 38-53) Kawabuchi
43
10-20
FIFA
Football, Culture, and Globalization: Why Professional Football
has been Going East John Horne and Wolfram Manzenreiter
(Horne and Manzenreiter 2004: 1-17) 1983
(Ravenel and Durand 2004: 21-37) 1993
2010
FIFA
44
1.4
AFC
AFC
(broadcasting)
8
(media) 2009
1
2011 30%
2012 50% 9
(stadia)
1,200 1
(broadcasting rights)
Premier
league 1970
2 1986-87
2.5 1989-90
11
1
http://www.the-afc.com/uploads/afc/docs/acl2011criteria.pdf 24
2555
2
45
(Hillsborough disaster)1
(Taylor report)
2
10-20
Rupert Murdoch BSkyB
Division 1 ( )
Football league () Premier league
1992 BSkyB 5 304
60.8 11
Division 1 ()
Premier league BSkyB
BSkyB
Premier league
Premier
league ( 2544: 112-127)
.. 2539
1
.. 1989
(human
stampede)
96 766
2
100
92
46
( 2546: 46, 62)
2551
100,000 1.5
1 ( 2552: 28-30)
15
2551 (
)
2552
60
4 2 ( 2552: 94-95)
2552
NBT ( 11)
4 ( 4 2552: 23-24)
1
99
4 (
) 35 60
4
47
NBT
1 10
( 29 2552: 23-24)
NBT
1,936 4,904 ( 2552: 70-79)
2552
( 17 2553: 17, 26) 2553
1.5 1
2.5 40
2553 240 1 ( 11 2553: 1, 27)2
2554 25542556 2554 4 72 3
304 4 ( 8 2553: 1, 27) 2555
5 90 ( 15
2555: 23-24)
1
120 NBT 60 30 30
2553
2553
3
16 18
204 NBT 68 34
48
2552
2552 (
AFC)
2553
1
Premier league
(televisionalization) (
2544: 88-89)
1.5
49
500% (Bale 2003: 109)
FIFA
AFC
2.
2.1 .
6
( 2543)
.. 24452475 (2549: 122-130) 6
6
50
1
:
(2553: 206-208) 6
.. 130
6
.. 2458 2 12
, ,
, , , ,
, , ,
,
41
( 2549: 122-130; 2520:
261-284)
.. 2475
(
2540:99-108) .. 2500
1
51
.
.. 2527
1
..2530
.. 25342
(
2545: 48-49, 2552)
.. 2539
3
.4
1
.. 2530
.
700
..2547 ()
.
52
2.2
.. 2542
.. 2545
1 ( 7
2545: 15)
2 (
.. 2546
1
3 ..2545
53
)
( 2547: 21, 59)
..2551-2554
24 .. 2550 ( 25 2550: 17, 20) (
1)
2552
- 2552 1,936
- 2552 4,904
3 2552 4100
( 2552: 78-79) 2553 4,717
2554 4,572
(
2551)
-
54
1
Ravenel and Durand (2004: 21-37)
2.3
( 2551)
2
55
2.1
. 3 1
2543
2552
25,242
13,012
8,652
7,765
11,186
33,732
20,952
15,727
15,358
22,926
2543 2552
2543 2552
12,150 20,903
72%
179
323
80.4%
: .. 2544 ( 2544)
.. 2554 ( 2554)2
2.1 .. 2543-2552
3
2550
56
(2546)
.. 2540
.. 2540
(2551)
1
()
4 5
57
1
(cosmopolitan villagers)
3
--
4 (2553)
3
2554
()
3
www.matichon.co.th/news_detail.php?newsid=1289816978&grpid=&catid=02&subcatid=0
202 11 2555
4
www.prachatai.com/journal/2010/08/30736 11 2555
58
3.
2555
59
2.2
2555 1
-150
(. )
()
(.)
(.)
( )
(.)
(.. )
()
()
(.- )
(..)
(..)
(.)
.. (..)
... (..)
( .)
(..)
(..)
-
.. 2540
23 .. 2555
60
.. 2544 1 ..
2550
-
.. 2539
2552
( )
(-)
2552
-
2552
250 2553 500
1,000 2554 1,000 2
2550
17 ( 19 2551)
2554 80 ( 7
2554)
2 2550
2 2550-2553 4
1.1
61
2
2 2
3 -
-
-
-
-
-
()
2552
. 10 ( 2552: 68-69)
-
62
.. 2534 20
. .. 2551
( 2552: 102)
.. 2554 . 6
8
( 2552 )
.. 2554 (
)
. - (
)
63
1. 2.
3.-
FIFA
AFC
64
3
:
/
3
N-zone The
Sh@rk Power Thai HardCore
Port ()
2
1.
65
66
2.
1. :
( 2545; 2548)
www.thailandsusu.com
www.cheerthaipower.com
www.cheerthai.com
67
(liaison)
:
1
68
.. 2544
www.cheerthaipower.com 2543
10 .. 2544
30
.. 2544
()
( )1
(, , 27 2555)
. , ,
69
1
2547 2
10-20
3 (, , 27 2555)
www.cheerthai.com
1
16x20
( 2550: 55)
2
3
70
:
Webmaster
thaifootball.com
thaifootball.org
thailandsusu.com 2007
( 11 2555: 6)
Thailandsusu1
1
Thailandsusu
71
Webmaster
1. 6-10
thailandsusu
...1
Blue Sharks
... ...
( Blue Shark,
, 17 2555)
..WM thailandsusu
www.thailandsusu.com/webboard/index.php?topic=178289 24 2555
72
...
( Blue Shark, , 17 2555)
CHAMP
()
CHAMP 1
73
CHAMP
1
()
CHAMP
http://www.thailandsusu.com/webboard/index.php?topic=217670.0 24 2555
74
(
)
75
2. :
.. 2532
..2550
.. 2555
..2552
2552-
76
2553 1
N-Zone
:
2551 1
9
.. 2551 7
8 20
(Ultra Muangthong)
S W
S
S
2,500 S
(
)
2552-2553 2
2550 1 2551
77
1
1. 2. 3. 4.
5. 6. 7. 8. 9.
2 13-15
80 3
Vision
Mission
90
Slogan
4
90
()
1
staff
2
2012
www.mtufc.com/board/index.php?topic=18856.0 11 2555
4
www.mtufc.com/board/index.php?topic=1022.0 24 2555
78
3-5 90 (
)
()
S
70%
( 4 )
1
(
)
79
-
90
CRAZY_MAN 1
Ultra magazine
www.mtufc.com/board
60-70
...
2
3 (CRAZY_MAN
, , 5 2554)
www.facebook.com/groups/123533841033412
www.facebook.com/groups/ultracomic
80
50-100
N-Zone
2552
( W) 2 ()
grand stand ( E) 4-5
grand stand 2553
S N N
4
S
90
N-Zone
N-Zone
( N
81
E) N
N-Zone 100
500-1000 2,500
2555 N-zone
(
)
1. 2. 3. 4. 5. 6. 7.
8.1 16
2
3.1 N-zone3
N-zone
N-Zone 2012
www.mtunzone.com/nzone/index.php?topic=1948.0 11 2555
3
82
Mission
,,
90
N-Zone
(Family , Family Work-Life)1
N-Zone Principle
N-Zone
Stadium ,
N-Zone
N-Zone
Brotherhood
, N-Zone
90
2
N-Zone
N-Zone
N-Zone
www.mtunzone.com/nzone/index.php?topic=1947.0 24 2555
83
(-)
90
( N-zone, , 14 2555)
4-5 (
)
( )
N-Zone 1
BBM (Blackberry
messenger) Blackberry 30
Blackberry messenger groups 2
SMS Blackberry
100-200
SMS
SMS
N-Zone
N-Zone
(masculinity)
1
2
http://www.mtunzone.com/
84
..2534
( )
1
.. 2540 .
.
(
2551: 46-48)
2548
.. 2549
( .. 2550
) 2550
( 2552: 93-103)
(2551) .. 2549
85
The Sh@rk Power
The Sh@rk Power
The Sh@rk Power
()
2551 ()
.
25 .
1
86
2553
.
1. Fire Shark
2. The Sh@rk Power The Sh@rk Power
2554
The Sh@rk Power () 1
The Sh@rk Power
200 2
2555 500
The Sh@rk Power
200
200
200
The Sh@rk Power
1
2
2555
(
) The Sh@rk Power
87
1
35 3 100
30 (
23-24 )
88
The Sh@rk Power
.. 2554
The Sh@rk Power
(Bangkok Shark)
7 .. 25511 0
2
89
50-100 (
)
200 (-)
1 15 2
Blue Shark
2552
...
( Blue Shark, , 17 2555)
1
2
www.bangkokshark.com/forum/index.php?topic=9959.0 11 2555
90
()
( 2551: 136-160)
Vision Asia
www.bangkokshark.com/forum/
..2510
1
91
Klongtoey army
2552
2-3 5000
52
( )
( , , 14 2555)
92
Klongtoey army
Klongtoey army
Flying portman
4 A
A
B C
Klongtoey army
B
3-4
10
Thaiport Importz
Kingo
Wigan Athletic F.C.
Kingo
passionate
93
1 C
C
()
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2 C
( )
B C
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)
1
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94
...
1
3-4
95
www.youtube.com
30
200
(group) www.facebook.com
1
( 2552)
3-4
96
2551 2552
90
2552 2553
N-Zone
2549
2551
2553 The
Sh@rk Power
2552
2554
(sense of belonging)
( 4)
97
( )
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Nzone
Back, Crabbe and Solomos (2001:77)
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:
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1
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(, , 27 2555)
99
. .
(
)
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Garry Robson (2000) Millwall
Millwall
1
Millwall Sout-East
London
Robson Millwall Sout-East London
Millwall
(bourgeois material
culture) (working-class
aesthetic)
(masculinity)2 Robson Millwall
. - 20 2553
2
Robson
101
N-Zone
Brotherhood
N-Zone
102
()
5 .. 2554
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()
103
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(
)
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/
4
:
The Sh@rk Power
The Sh@rk Power
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8-10
()
104
105
(Lee 1998: 32-49)
1
(2551: 57)
(2553: 61)
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2553-2555
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100/
150
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100/
150
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150
100/
120/
150/
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200
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80/100
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1,500/
2,000/
3,000
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2,100/
2,500/
3,900
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695
990
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2,000
3,000
4,500
595
690
990
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1,500
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490
599
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1
(landscape)
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114
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34
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3
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access high-speed Internet) -
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webboard)
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www.thailandsusu.com
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.. 2543
131
18 thaifootball.com
discussion board
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pageviews 2554
pageviews 2555 pageviews2
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www.mtunzone.com
www.mtufc.com/board
1
www.thaifootball.com
www.thai-fussball.com
2
www.stats.in.th 24 2555
133
(social network)
(page) (group)
www.facebook.com (www.twitter.com)
Jenkins (2006)
- (collective intelligence)
(participatory culture)
134
1970
20
e-zine
:
The Sh@rk Power
The
Sh@rk Power
1
Ultra magazine
2
135
(sense of belonging)
136
137
!!!!!!!
18.00 . 20.00
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1
Michel de Certeau (1984)
(secondary production)
138
139
22
(merchandise)1
()
3
1
140
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2550
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141
2553 35,125,173 ( 25 2554)
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match day
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2
2552-2553 16 2554 18
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2554
142
Red caf Shark caf
Jenkins (1992: 28-33)
(
143
)
:
(2553)
-
3 1. 2. 3.
144
5.2
2 (bass drum)
(snare drum)
2-5 1
4-10
24 26
3,000-7,000 /
750-2,500 ( 1 2 )
1-2 1
1,500-5,000
145
3 1. 2.
/ 3.
N-Zone
2
5
1
Klongtoey army
150 250 1
Were MTUTD
(2553)
1500
146
1
2554 FB
200,000
2555 SCG
100,000 N-Zone
60,000
(season ticket)
1
147
12
12
2555 S Yamaha
Ultra Stand
( )
SWOT analysis, bow tie
approach 1
148
1
CRAZY_MAN 2
www.youtube.com
youtube
2
149
1
(
)
5.3 ()
(
)
150
D-SLR1
1-2
(
)
The Football
.. 2549
www.pantip.com www.thailandsusu.com
Blueshark
1
151
5.4
KlongtoeyTV1
Ultra TV2 Ultra radio3
1
www.klongtoeytv.com
www.mtufc.com/ultratv.html
www.mtufc.com/ultraradio.html
152
Shark TV
1 Shark radio
21.10-22.00 . FM 99.75
MHz2
(
)
(citizen
1
www.livestream.com/chonburi_fc/
http://radio.prd.go.th/chonburi/main.php?filename=index
e-zine
Ultra magazine 2
153
journalist)
154
5.5
-
()
( )
1
155
Thaiport Importz
12
Frosty
-
280
156
5.7 1
2554
: 00 !!! www.thailandsusu.com/webboard/index.php?topic=164883.0
23 2555
157
(football chant)
158
When the Reds go marching in
The Blue and gold go marching in When
the saints go marching in Louisiana
... We come to cheer
1
1
2
159
1
2
... ...
Gary Armstrong and Malcom Young
Sheffield United The Blades
(Armstrong and Young 2000: 173-211)3
communitas
(Armstrong and Young 2000: 173-211; Robson 2000: 161-188)
...
160
1
2-5 1-2
The Sh@rk Power
5.8
1 1.5
1
161
The Sh@rk Power
-
10,000 1 ( 2555: 63)
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2
()
1
2
162
163
-
()
164
The Sh@rk Power
(
)
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CRAZY_MAN
165
1
-
1
2554 18.00 .
PAT
16.00 .
166
-:
One-Dimensional Man: Studies in the Ideology of Advanced
Industrial Society Herbert Marcuse (1964)
(advanced industrial society)
(false consciousness)
167
The Poznan Grecque
Lech Poznan The
Poznan Manchester City
FA cup 14 ..2554 The
Poznan
All star TPL ( ) All star
Japan ()
17 The
Poznan
Manchester City
1
5.9 1
"
" www.thailandsusu.com/webboard/index.php?topic=113240.100 23
2555
168
20 ..2553
True (
-)
(CRAZY_MAN ,
, 5 2554)
2553 2554
169
5.10
(
)
(
)
170
Adorno and Horkheimer (1992: 120-167)
(culture industry)
(standardization)
(mass production)
(amateur)
(sublimate) (repress)
(pseudo individaulity)
(mass culture)
()
171
( )
172
19 20
173
174
FIFA .. 2551 AFC
.. 2550
.
175
:
(fan community)
3
N-zone
(masculinity)
The Sh@rk Power
(Bangkok Shark)
(working-class
aesthetic) (Thai Hardcore Port)
(reread)
176
(entry
ticket)
(assimilation)
(
)
1
N-zone
The Sh@rk Power
Henry Jenkins (1992)
177
(
)
(sense of belonging)
(
)
Pierre Bourdieu
(1986: 241-258) 3
(economic capital)
178
(cultural capital) (social capital)
3
( )
1 Garry Crawford
(2004: 62) (neo-tribe)
(
)
179
:
(fan studies)
(passive) (active)
Textual Poachers: Television Fans & Participatory Culture Henry Jenkins
(1992) (poacher)
180
Jenkins Michel de Certeau
(secondary production)
(stategy)
(tactic)
(de Certeau 1984: xiii-xx)
2 -
-
/
- -
Marcuse
5
()
(
)
181
Adorno and Horkheimer
( )
-
(participartory culture)
182
/
(fans protest)
SEA games 2009 AFF Suzuki cup 2010
www.thailandsusu.com,
www.pantip.com/cafe/supachalasai, www.cheerthaipower.com, www.soccersuck.com
www.cheerballthai.com www.facebook.com
11 .. 2553
250
3
1 10.00 . 19
500
421
410
183
(Thai football supporters association TFSA)1
24 2
6.1 6 2554
6 .. 2554
17 .. 2554
All star TPL All star Japan
(
) 200
1
2
http://www.thailandsusu.com/webboard/index.php?topic=147429 24 2555
184
2554
1
13.00 . 30 ..
2554
200 2
AFC
2551
SCG
PAT
185
6.2 1
2555
3
10 1 ( )
31 .. 2555
PAT
0 1
500 C
1
www.thaiportfc.com/2009/forum/viewtopic.php?f=2&t=14215 23 2555
186
(active
consumer)
187
(
)
2 1
2550-2551 2552
( 2551: 50)
30
2554 ( 5 2553: 13)
188
2554
FB
200,000 2555 SCG
100,000 N-Zone
60,000
12 12
12 2555 S
Yamaha Ultra Stand
189
(new social
movement)
Matt Hills (2002: 27-45)
Adorno (free time spare time)
Free Time The Culture Industry: Selected Essays on
Mass Culture (Adorno 1991: 162-170)
(leisure industry)
190
Adorno Frankfurt
institute for social research
Beatrix Claus von
Amsberg
Adorno
(maturity)
191
192
193
(dominate)
(
)
( )
194
(manga) (animation)
( scanlation fan sub)
195
2547 2547 . :
.
2546 . ,
, , .
2551 :
4. ,
, , .
2551
. , ,
, .
2552 . .
, . 10-105. :
().
2543 . : .
2550 ! ?. 1( 2550): 52-55.
196
197
2552 :
4.
, , .
2548
. , ,
, .
2553 :
.
,
, , .
2546 :
., ,
, .
2545 ..2509-2544.
, , ,
.
,
2552 .... . :
.
2546 : Localism. 2. : -
.
198
2552 !
. 97( 2552): 68-69.
2544 . : .
2549 .. 2445-2475.
, , ,
.
2520 .: .
2552 ! -. Positioning 66
( 2552): 70-79.
2540
. . 15( 2540- 2541): 614.
2553 :
. , ,
, .
2540 . ,
, , .
2552 Localism . Positioning 66( 2552): 92-103.
2551 () .
281( 2551): 136-160.
199
2550 . 28(2): 113-146.
2549 .
, ,
, .
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.
2554 .. 2554. :
.
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2555,
http://thaipremierleague.co.th/TPL-Regulations-2012.pdf, 22
2555.
2552 :
, www.prachatai.com/journal/2009/06/24839,
24 2555.
www.bangkokshark.com
2554 ,
www.bangkokshark.com/forum/index.php?topic=9959.0, 11
2555.
www.matichon.co.th
2553
,
http://www.matichon.co.th/news_detail.php?newsid=1289816978&grpid
=&catid=02&subcatid=0202, 11 2555.
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2555.
206
2555 2012 ,
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2555.
www.mtunzone.com
2555a N-Zone,
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2555.
2555b N-Zone 2012,
www.mtunzone.com/nzone/index.php?topic=1948.0, 11
2555.
2555c N-Zone 2012,
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2555.
www.prachatai.com
2553 --
, www.prachatai.com/journal/2010/08/30736, 11
2555.
www.stats.in.th
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www.thailandsusu.com
2553a "" ,
www.thailandsusu.com/webboard/index.php?topic=113240.100,
23 2555.
2553b !! 24 !!!,
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2555.
2554a ..WM thailandsusu ,
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2555.
207
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!!!, www.thailandsusu.com/webboard/index.php?topic=164883.0,
23 2555.
2555 CHAMP ,
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24 2555.
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208
4 240 . (11 2553). . 11, 27.
53. (4 2552). . 23-24.
AFC. (20 2551). . 21, 23.
. (7 2554). . 21-22.
. (15 2555). . 23-24.
204 18 72 . (8 2553). . 1, 27.
2010 -. (18 2553). .
1, 13.
. (29 2552). . 23-24.
!. (21 2551). . 31.
. (19 2551). . 1-2.
! . (18 2549). .
17, 21.
100. (5 2553). . 13.
. (25 2550). . 17, 20.
18 . (24 2554). . 1, 16.
. 18 . (21 2555). . 1, 2, 7.
16 100 . (25 2554). .
1, 13.
. (11 2555). . 6.
- . (7 2545). .
15.
. (20 2551). . 17, 21.
- N-zone , , 14 2555.
- Blue Shark , , 17 2555.
209
- Thai HardCore Port , , 25
2555.
- , , 27
2555.
- , , 18 2554.
- PAT , , 14 2555.
- The Sh@rk Power
, , 7 2555.
- , , 29 2554.
- CRAZY_MAN , , 5
2554.
- Fabi, Kingo, Frosty Redman PAT , , 6
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213
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N-zone 2555
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()
( )
( )
...
()
() () ()
() () ()
( ) ( )
( ) ( )
()
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217
()
When the Reds go marching in ()
Oh when the Reds, (Oh when the Reds),
Go marching in (go marching in),
Oh when the Reds go marching in,
I wanna be in that number,
Oh when the Reds go marching in
The Blue and gold go marching in ( )
The blue and gold,
Go marching in,
The blue and gold,
Go marching in,
Oh how I want to be in that number,
When the blue and gold go marching In
When the saints go marching in
We are trav'ling in the footsteps
Of those who've gone before,
And we'll all be reunited,
On a new and sunlit shore,
Oh, when the saints go marching in
Oh, when the saints go marching in
218
Lord, how I want to be in that number
When the saints go marching in
And when the sun refuse to shine
And when the sun refuse to shine
Lord, how I want to be in that number
When the sun refuse to shine
And when the moon turns red with blood
And when the moon turns red with blood
Lord, how I want to be in that number
When the moon turns red with blood
Oh, when the trumpet sounds its call
Oh, when the trumpet sounds its call
Lord, how I want to be in that number
When the trumpet sounds its call
Some say this world of trouble,
Is the only one we need,
But I'm waiting for that morning,
When the new world is revealed.
Oh When the new world is revealed
Oh When the new world is revealed
Lord, how I want to be in that number
When the new world is revealed
Oh, when the saints go marching in
Oh, when the saints go marching in
Lord, how I want to be in that number
When the saints go marching in
11 .. 2553
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(Thai football supporters association TFSA)
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2552 :
. 3(7): 61-67.
2553 :
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9 -. 68-98.
: ().
2553 Fans, Bloggers, and Gamers: Exploring Participatory Culture [2006]
. 4(3): 66-72.
2554 : .
10 2553. 449-479. :
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