Metro-Goldwyn-Mayer (MGM): Leo The Lion

The company name MGM is an implied name, the name does not convey any explicit meaning and it is also an acronym. The brand name Easy to pronounce

Paramount: The Majestic Mountain

The company name Paramount Pictures is an overt name. The brand name Distinctive

Warner Bros.: The WB Shield

The company name WB is an implied name, the name does not convey any explicit meaning and it is also an acronym. The brand name Distinctive

Columbia Pictures

The company name Columbia is an Iconoclastic name, the name does not convey any explicit meaning. The brand name Distinctive

Discovery Channel
19851987

19871995

The 1987 logo featured the familiar wordmark that would last until the 2008 rebrand

Network ID (1987-1989)

Network ID (1988-1991)

Network ID (1990-1993)

Network ID (1993-1995)

19952000

On September 19, 1995, a new logo was introduced. "The" was removed from the channel's name and the semicircle was swapped for a globe. They also launched a new tagline, "Explore Your World

20002008

20082009

The company name Discovery is a conceptual name, the name does not convey any explicit meaning and it is also an acronym. The brand name Product qualities