Submitted By : Mohammed Salmaan-15 Jyoti Rana- 23 Akanksha Patnaik- 30 Gaurav Dhall- 34 Prashant Mudgal- 50 Sanjana Surange- 53

Identified by a special mix of brands and products Characterized by innovation, motion and experience Addresses particular group of customers Retail models with a different buying process experience

Classical departmental store Mono brand (flagship) store Fashion boutique Furniture store Mall

Provides full emotional and sensory experience Trend follower Touch and feel factor makes customer spend more money Answer increasing customer requirements

Store name : The Complete Woman Vision : To pamper every woman with all that she deserves Mission : To provide quality and value based products to woman of every age and lifestyle under one roof Store Location : Aundh, Pune

 Ethnic wear Western Wear Casual wear

Footwear
Accessories Cosmetics

Lingerie*

 To provide complete solutions to womens

clothing and accessorizing needs Our customers span all age groups of ladies and from various backgrounds that are looking for quality and value-based purchase. We sell a varied collection of clothes, accessories and footwear of varying brands under one roof Our products are best-priced

Cost-plus Pricing :

Cost of producing the product + % profit to the price = Selling Price of the product No account of demand of the product No guarantee that customer will purchase at the set price

Psychological Pricing

Based on the theory that certain prices have a psychological impact

Prices are often expressed as "odd prices": a little less than a round number, e.g. Rs.499

Value-Based Pricing

Sets selling prices on the: - Perceived value to the customer - Actual cost of the product - The market price - Competitors prices - Historical price.

Push promotional Strategy Created consumer demand

Television Commercials Introduce pamper your woman gift vouchers

Introduce early bird discounts to attract more customers right at the beginning
Distribution of pamphlets at college/office/household/malls Billboards/hoardings Celebrity endorsement

Positioning Branding:

Value-based priced products that identify and fulfil customer needs from all segments Brand personality: Sincere and Competent Competitive Branding:

Establishes over our rivals in terms of providing wider range of products of standard quality at reasonable prices for a gender-specific segment of the population.

 Styling: on-hand styling advice and help

Make up demonstrations: Providing makeup demonstrations Alteration of sizes: Providing in-store tailors to alter/re-size various garments according to customer fitting and liking.

 Extra benefits on minimum amount purchase Offering the customers deals at renowned spas, salons and parlours for free/ discounted beauty services on purchase of minimum amounts. Providing make-shift crches on each floor with attendants for child-care On-the-spot Ask our experts fashion tips: Providing head-to-toe fashion advisory on latest fashion.

 Customer loyalty programs: Offering Shopping Cards with redeemable bonus points Maintain a customer database: Frequency of visit of a particular customer Offer more personalized services to regular and more frequent customers

Flash Video of the store with all the advertisements & celebrity. A small snapshot of the services available at the stores.

A snapshot of the new arrivals in each segment would also be available.

Each sections availability of the collection & the price, size, colour etc. they are available in. Online purchase module will also be added. Users also can have their personal accounts where they would get regular offers for their preference of the clothes they ask for. It would also contain the history of the purchases they have made from the store, so for any exchange or any problem they dont have to carry bills, tags etc.

Profit loss account (All amounts in crores)

Mar ' 12 Mar ' 11 16.78 16.78 0.36 3.36 0.92 9.04 30.46 -13.68 1.58 -12.10 22.76 9.36 -44.22

Income
Operating income 3.21 2.36 0.17 1.03 4.76 8.32 -5.11 2.75 -2.36 26.65 6.16 -35.17

Expenses
Material consumed Manufacturing expenses Personnel expenses Selling expenses Administrative expenses Expenses capitalized Cost of sales Operating profit Other recurring income Adjusted PBDIT Financial expenses Depreciation Other write offs Adjusted PBT

Tax charges
Adjusted PAT Nonrecurring items Other non-cash adjustments Reported net profit Earnings before appropriation Equity dividend Preference dividend Dividend tax Retained earnings

-35.17 -360.87 -360.87

-7.48 0.50 -51.20 -325.70 -325.70