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  • Ch. 4

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    Julie K Jack
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    This document discusses 7 principles of design: 1) Unity and variety encourage a harmonious whole while avoiding boredom or chaos. 2) Emphasis focuses the eye with supporting subordination. 3) Directional forces consider eye paths. 4) Repetition with variation and rhythm. 5) Scale relates sizes while proportion balances parts to the whole. 6) Balance can be symmetrical or asymmetrical. 7) Contrast juxtaposes dissimilar elements.

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    Principles of Design

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    This document discusses 7 principles of design: 1) Unity and variety encourage a harmonious whole while avoiding boredom or chaos. 2) Emphasis focuses the eye with supporting subordination. 3) Directional forces consider eye paths. 4) Repetition with variation and rhythm. 5) Scale relates sizes while proportion balances parts to the whole. 6) Balance can be symmetrical or asymmetrical. 7) Contrast juxtaposes dissimilar elements.

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    5 views12 pages

    Ch. 4

    Uploaded by

    Julie K Jack
    This document discusses 7 principles of design: 1) Unity and variety encourage a harmonious whole while avoiding boredom or chaos. 2) Emphasis focuses the eye with supporting subordination. 3) Directional forces consider eye paths. 4) Repetition with variation and rhythm. 5) Scale relates sizes while proportion balances parts to the whole. 6) Balance can be symmetrical or asymmetrical. 7) Contrast juxtaposes dissimilar elements.

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    Attribution Non-Commercial (BY-NC)
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    Ch 4 Principles of Design

    1. Unity and VarietyUnity is the appearance of oneness describing the feeling that all the elements belong together and make up a coherent/harmonious whole. Too much of the same would be boring. Variety provides visual diversity, acting to counter unity. Too much variety results in illusionistic chaos.

    2. Emphasis and Subordination

    Emphasis is the place the eye is focuses on. Subordination involves the supporting aspects of the composition

    3. Directional Forces
    Consider the paths the eye follows .

    4. Repetition and Rhythm

    Repetition can involve any of the elements of art.

    Visual rhythm is created when a regular recurrence of elements with some variation is present.

    5. Scale and Proportion

    Scale is the size relation of one thing to another.

    Proportion is the size relationship of parts to a whole.

    6. Balance Symmetrical, asymmetrical

    7. Contrast

    the juxtaposition of strongly dissimilar elements

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