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  • PROJECT REPORT ON Slice Soft Drink

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    Saurabh Kumar Tiwari
    283 views10 pages
    Slice is a line of fruit-flavored soft drinks introduced by PepsiCo in 1984, replacing their lemon-lime flavored drink called Teem. The report discusses Slice's marketing strategies, objectives to expand its brand portfolio through acquisitions and engage in CSR activities, as well as its nutrition information and competitors like Pepsi, Nimbooz, and 7UP.

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    PROJECT REPORT ON Slice Soft Drink

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    PROJECT REPORT ON Slice Soft Drink

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    Slice is a line of fruit-flavored soft drinks introduced by PepsiCo in 1984, replacing their lemon-lime flavored drink called Teem. The report discusses Slice's marketing strategies, objectives to expand its brand portfolio through acquisitions and engage in CSR activities, as well as its nutrition information and competitors like Pepsi, Nimbooz, and 7UP.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    283 views10 pages

    PROJECT REPORT ON Slice Soft Drink

    Uploaded by

    Saurabh Kumar Tiwari
    Slice is a line of fruit-flavored soft drinks introduced by PepsiCo in 1984, replacing their lemon-lime flavored drink called Teem. The report discusses Slice's marketing strategies, objectives to expand its brand portfolio through acquisitions and engage in CSR activities, as well as its nutrition information and competitors like Pepsi, Nimbooz, and 7UP.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 10

    Sterling Institute Of Management Studies.

    PROJECT REPORT ON Slice Soft Drink

    REPORT WRITING ON
    Slice

    soft drink

    CONTENTS
    Introduction Marketing Strategies Strengths & objectives Nutrition information Competitors

    INTRODUCTION

    Slice is a line of fruit-flavored soft drinks manufactured by PepsiCo and introduced in 1984, with the lemon-lime flavor replacing Teem.

    MARKETING STRATEGIES
    Product Price Promotion Place

    STRENGTHS & OBJECTIVES


    An employee strength of around 300,000 people Increase its product portfolio by acquisition of other brands To improve its brand image by involving in more CSR activities to benefit the locals

    NUTRITION INFORMATION

    Nutrition Information
    caloriess fat energy suger

    10%
    48% 42%

    0%

    INGREDIENTS

    Water , SUGAR , Concentrated Mango & Alphonso.

    COMPETITORS
    Pepsi Nimbooz 3. Diet Pepsi 7UP Mirinda Mangola Frooti

    NEW ADVERTISEMENT OF SILCE


    Ab Ras Barsega Slice celebrates the Great Indian Romance with Mango Launches new campaign featuring Katrina Kaif to welcome the mango season

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