Media Are Mere Vehicles. It Is What The Teachers Does That Influences Learning. Richard Clark Poster

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Media are mere vehicles that deliver

instruction but do not influence student achievement any

more than the truck that delivers our groceries causes changes in our nutrition. Only the
content of the vehicle can influence achievement. It is what the

teacher does the teaching that influences learning.


Richard E. Clark Reconsidering Research on Learning from Media Review of Educational Research, Vol. 53, No. 4. (Winter, 1983), pp. 445-459 http://www.cogtech.usc.edu/

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