A Study on Online shopping behavior of customers, in Hubli city

Prof.Sweta m Kle Societys Institute of Management Studies and Research, Hubli Mobile no: 9886492480 Email-Id: swetadec1@gmail.com

Abstract
Internet has huge potential as a shopping channel, since it allows interaction with consumers offering them a totally different shopping experience to traditional shopping. E-commerce has become one of the most essential feature in internet era, especially online shopping has become third most popular internet activity according to UCLA (University of California Los Angeles) centre for communication policy (2001). In the real world most of the shopping and interaction is mainly based on face to face activities basically between consumers and service personnels. Interaction in e-commerce takes place through the retailers website. Indias internet penetration has been estimated at 10%, with 124.7 million users going online during July 2012. This study investigates the relationship between various characteristics of online shopping and consumer purchase behavior. The aim of this research is to analyze the influence of Internet Browsing patterns, motivations and risks on e-shopping behavior. The result of online shopping indicate the factors influencing decision process of online shopping and also the factors that would refrain from shopping on the internet thus in turn are significantly related to each consumer site commitment and actual purchase behavior. Keywords: E-commerce, Consumer Purchase Behavior, Affecting factors.